Your Ultimate Roadmap to

Social Media Success

Gain full clarity on your personal brand, learn how to create
easy, consistent content, build an audience of raving followers
+ generate revenue without the stress.
Introducing: The MBA Method
The ultimate way to build a brand, grow and audience and create financial freedom from social media.

MAGNETIZE BUILD ACTIVATE

Build your brand using the

Grow an audience of Activate your financial streams
Magnetizing Brand
people who by monetizing your audience
Framework, on your chosen
know, like + trust you, in the way that feels most
Primary (rented) and
using the aligned with your brand and
Secondary (owned) platform
4 Part Growth System. community.
and start creating your content
engine.
 MAGNETIZE

● There are three important elements to consider at this stage in the process:

1: Building a Magnetizing Brand

2: Selecting Your Primary + Secondary Platforms
3: Start Creating Your Content Engine

● Often, the hardest part about getting started here is figuring out what your
brand is and which niche you sit in. Something important to remember is that
you can always pivot and change, the main thing is that you get started.

● You don’t need a business to build a brand. I build a personal brand long before
I had any idea what my business would be, so don’t let that hold you back.
 MAGNETIZE

1: Build a Magnetizing Brand With This Framework

MISSION What do you want to do?

NICHE Who do you want to do it for?

EDGE How can you do it in your own way?

STORY Why do you do what you do?

AESTHETIC How are you seen by people?

 MAGNETIZE

2: Select Your Primary (Rented) and Secondary (Owned) Platforms

A lot of people have audience on rented platforms, very few on owned platforms.

PRIMARY Which one platform will you go all in on?

SECONDARY Which system will you use to build audience real estate?
 MAGNETIZE

3: Start Creating Your Content Engine

CONFIDENCE Get clear on + embody your new identity (explained later)

COMPETENCE Build competence on a specific content format.

SCHEDULE How often will you batch create your content?

SYSTEM Ensure your content is stored + ready to repeat.

ROUTINE Add posting on social media to one of your daily routines.

 BUILD

● Most people get overwhelmed by the idea of growing an audience, but the real
talk is that it isn’t that hard… the only time it’s hard is when the first step hasn’t
been done properly.

● When you have a clear brand and you have a content system that’s working for
you, that’s when you can really start to unlock hockey stick growth.

● We use a powerful 4 step growth system (the same one that’s used by SO
many influencers) to put gaining followers on autopilot. I’ll share this later!
 ACTIVATE

● Once you’ve built an influential brand and an audience of followers who know,
like and trust you, it’s time to think about activating + monetizing.

● Reminder: it’s OK if you have no idea what you’d sell yet, we have an entire
framework that’ll show you the product/service most suited to you, as well as
where to focus on.

● There are SO many ways to monetize as an influencer or creator, here are just
some of them:

○ BRAND DEALS, AFFILIATE MARKETING, DISPLAY ADVERTISING, COURSES,

EXCLUSIVE CONTENT, MEMBERSHIPS, MASTERMINDS, COACHING, EBOOKS,
DOWNLOADABLES, CO-BRANDED PRODUCTS, YOUR OWN PRODUCTS.
 ACTIVATE

● Currently, 77% of influencers monetize through brand deals (hello, proven

system) - but only 5% of them have their own businesses. This is white space!

● We’re so early into this space (I’ll show you that in a sec), but here’s a reminder
that you don’t need a HUGE audience to actually activate and make money.

○ It takes only 1,000 true fans to earn a living. Think about charging 1,000
people $100 per year, and you’ve got a six figure business.

● The type of audience you build matters so much more than the size of your
audience. This is where most people go wrong, so when they move into the
activation space, they struggle. I want to show you how to get it right.
 ACTIVATE

● Reminder: we are SO early into this space.

 ACTIVATE

● Unfortunately, a lot of people go out of business because they only focus on one
stream of revenue or traffic source.

○ This became a problem even more so during COVID. A well-known

company that relied solely on brand deals woke up to find their entire
business had disappeared overnight.

○ On top of this, businesses who solely relied on FB ads have struggled or

collapsed since the iOS changes.

○ I recommend starting with one, making that successful + then slowly

moving into another. It’s too much to do everything at once.

● Everything I teach, I do so through a long-term lens. I don’t want to see anyone

building their businesses on a house of cards.
 ACTIVATE

● At BossBabe, we have multiple different revenue streams + traffic sources.

REVENUE STREAMS TRAFFIC SOURCES

● Membership ● Social media audience
● Online courses ● Podcast
● High touch coaching ● YouTube
● Affiliate revenue ● Ads on different platforms
● Display advertising ● Blog
● Brand deals ● Word of mouth
● Paid speaking engagements ● Affiliates
● Ebooks ● Speaking engagements
● Downloadable products
● Physical products
● Events
 ACTIVATE

● It has taken us years to build this type of business model.

● Now, a lot of our business is on autopilot and we get to decide where to focus.

● Most people only see a handful of the ways I monetize online, so I want to be
transparent about my different revenue sources.

● Very few people have experience in all of these areas, that’s why I’m able to
teach from this lens.
RESULT BELIEF

PROCRASTINATION
LOOP

BEHAVIOUR
RESULT BELIEF
The subconscious holding you
back is often rooted in your
PROCRASTINATION “but”.
LOOP
I want to build an audience on
social media BUT i’m going to
look stupid starting from zero.

BEHAVIOUR
 RESULT BELIEF
The subconscious holding you
back is often rooted in your
PROCRASTINATION “but”.
LOOP
I want to build an audience on
social media BUT i’m going to
look stupid starting from zero.

Therefore even though you’re not consciously

aware of it, that thought is there to protect
BEHAVIOUR
you from your fear. So, you procrastinate and
find reasons not to do something.
 You don’t get the result you’re
looking for, so this becomes a self
fulfilling cycle. You don’t see
results, so you create more beliefs
around why this isn’t meant for
you.
RESULT BELIEF
The subconscious holding you
back is often rooted in your
PROCRASTINATION “but”.
LOOP
I want to build an audience on
social media BUT i’m going to
look stupid starting from zero.

Therefore even though you’re not consciously

aware of it, that thought is there to protect
BEHAVIOUR
you from your fear. So, you procrastinate and
find reasons not to do something.
Naming the Belief (your “but” or fear)

“People are going to judge me now

and think I’m being salesy & sleazy”
● Some people will project their
insecurities onto you

● But those you’re impacting in a

positive way are worth it

● Helping someone else is never sleazy

Naming the Belief (your “but” or fear)

“No one is going to buy and I’m

going to fail for everyone to see...”
● Offers don’t fail if they solve a real problem your ideal customer has…

● Offers fail when they’re hidden from sight.

 RESULT SUBCONSCIOUS
LIMITING BELIEF

SUCCESS LOOP

CONSCIOUS
BEHAVIOUR EMPOWERING BELIEF
 RESULT SUBCONSCIOUS
LIMITING BELIEF

SUCCESS LOOP You do this by changing

your identity.

CONSCIOUS
BEHAVIOUR EMPOWERING BELIEF
The 4 steps to putting audience growth on autopilot + attracting your raving fans.
The 4 steps to putting audience growth on autopilot + attracting your raving fans.

CONSISTENCY
The 4 steps to putting audience growth on autopilot + attracting your raving fans.

CONNECTION

CONSISTENCY
The 4 steps to putting audience growth on autopilot + attracting your raving fans.

COLLABORATION

CONNECTION

CONSISTENCY
The 4 steps to putting audience growth on autopilot + attracting your raving fans.

VIRALITY

COLLABORATION

CONNECTION

CONSISTENCY
 The 4 steps to putting audience growth on autopilot + attracting your raving fans.

VIRALITY

COLLABORATION
FUELLED BY
ALGORITHMIC CONNECTION
FAVOR

CONSISTENCY
The 4 steps to putting audience growth on autopilot + attracting your raving fans.

VIRALITY

COLLABORATION

CONNECTION

CONSISTENCY
A few years ago, I discovered something that changed the game for me on Instagram and led to this:
“Viral” style content has and continues to be, no matter how the algorithm changes, the best way to gain
targeted followers and grow your account.

Followers from one post!

Reverse Engineer Virality

● For Instagram: open up pages that have followings/content (on desktop versus
mobile) very similar to yours and your ideal client, and hover over to see the
engagement.

● Save all of these viral posts to a folder, and spend time going through to understand
why they’re going viral. What do they have in common?

● Repurpose, repost or use as a learning to create similar content to see how it does.

● Analyze each post after 48 hours and create your own viral strategy.
Reverse Engineer Virality
Reverse Engineer Virality
The Viral Checklist
● Does it evoke emotion?

● Are you summing up or educating on something that a lot of people face/feel?

● Is it something that people feel comfortable sharing and engaging with?

● Is it easy to consume and understand in seconds?

● Is it relevant and timely?

● Is it designed cleanly and clearly?

● Do you have evidence that content like this has done well in the past?
 THE BIG QUESTION

The Creator Economy is how influencers, entrepreneurs and

freelancers monetize their talents, skills and influence online.
The Creator Economy
The Creator Economy

Projected Growth: $100 Trillion

Current Size: $100B

 The Creator Economy

3.7 Billion Users on Social Media

Less than 2% are Influencers