5DAYS

t
o5k
DAY1
MESSAGE
MAPPING

#THEBOSSBABESOCI
ETE
T
hispr
oces
sisgoi
ngtohel
py oumapoutyou
rmessagei
nawayt
hat
wi
l
lhelpyouun
ders
tandyourc
li
entonan
otherl
eve
l.

Iti
sabs
olu
tel
yimperat
iv
eth
atatthi
sst
agey ougetcr
yst
alcl
earon
whoyou
raudien
ceisandwhatt
heywant,ot
herwi
seyou’
regoi
ngto
r
eal
lyst
ruggl
ewheni
tcomestomak i
ngsal
es.

I
t
’sn
ote nou
ghtogues
swhatyouri
dealc
li
entwan
ts-yo
un ee
dtobe
preparedt
oputi
ntheres
earcht
oproveandbui
ldupo
ny ou
r
assu
mptio
ns.

I
’mgoingtotak
eyouth
rougha5poi
ntps
ychol
ogi
calproc
esst
ohel
p
yougetcl
earonyou
rmess
agemappi
ng-thi
sisgo
ingtoinf
ormal
lof
you
rmarket
i
ngsomakesu
reyouputt
heti
meinhere!

TheBossBabeMes s
age
Mappi
ngBl uepr
int

1.Pa
inPoi
nts

2.ThePr
obl
em

3.TheCons
equenc
es

4.YourSol
uti
on

5.TheVi
sion

| PAGE2
 Pai
nPoi
nts

Ps
ych
ologi
call
y,wewan
ttoesc
apepai
nan
drecei
vepl
easur
e-thi
sfor
ms
t
hebasisofal
lmes
sagemappi
ng,
mar
ket
i
ngan ds
aless
tr
ate
gy.

F
orexampl
e,i
fyo
urideal
cli
enti
sst
ruggl
ingt
ofocusan
dbeprodu
cti
ve
andyouhav
eamealplant
hatwil
lhel
pt h
e mov
ercomei
t-y
o u
’r
ehel
ping
th
emmo vefrompaintopl
easu
re.

Sowh
ati
syou
rideal
cli
ents
tr
uggl
i
ngwi
t
h?

Wh
atf
rus
tr
ati
onsar
eth
eyde
ali
ngwit
hdai
l
yth
atyouk
nowy
ouc
anh
elp
so
lve?

I
’
mgo in
gt ot
akeyouthr
ougha5po i
ntpsych
ologi
calpr
oces
stoh
e l
pyou
getc
learonyou
rme s
sagemappi
ng-t h
isi
sgo i
ngtoin
for
mallofyou
r
mar
keti
ngsomakesur
eyo uputth
et i
meinher
e!

Pa
i nt1:
nPoi

Pa
i nt2:
nPoi

Pa
i nt3:
nPoi

Pa
i nt4:
nPoi

| PAGE3
 Now,
Iwan
tyout
otak
eth
isas
tepf
urt
her
.

You
’vei
den
ti
fi
edt
hepai
npoi
nt
,buth
owisthi
ssh
owi
ngu
piny
o u
ride
alc
li
-
e
nt’
sli
feev
eryday?

Forexampl
eift
hey’
restru
ggli
ngtofo c
usan dbeproduc
ti
ve,doesth
ismean
t
hatth
e yar
esi
tt
i
ngdo wnattheirdeskeachdayan dth
enfindi
ngthemsel
ves
goi
ngdownanin
ternethol
e,wasti
ngtimeandthengett
in
gf r
ust
rat
e dat
themsel
vesforachi
e v
ingnot
hi
ng?

Wen eedt
obeabletos
howouri
dealc
li
ent
sth
atweunder
st
andthe
mo na
deepl
evel
-th
at’
showwe’
regoi
ngtobui
ldt
rus
ttobeabl
etosel
lours
olu
ti
-
ontot
hem.

I
’
mgo i
ngtotak
eyouthr
ougha5poin
tpsych
ologi
cal
proces
stoh
elpy
o uget
c
learonyou
rmess
agemappin
g-thi
sisgoi
ngtoin
for
mallofyou
rmarket
in
g
somakesu
reyo
upu tt
heti
meinhere!

Pa
i nt1Da
nPoi ilyI
ll
ust
rat
ion:

Pa
i nt2Da
nPoi ilyI
ll
ust
rat
ion:

Pa
i nt3Da
nPoi ilyI
ll
ust
rat
ion:

Pa
i nt4Da
nPoi ilyI
ll
ust
rat
ion:

| PAGE4
 ThePr
obl
em

Next
,wewan
ttodi
vedeeperi
ntot
hepai
npo
int
stoun
der
st
andwh
atyo
ur
ideal
cli
ent
scor
epr
obl
emis.

So,
thequ
est
i
onyouwan
ttobeas
ki
ngi
s:

I
kno
wth
ey’
res
uff
eri
ngwi
t
hXan
dX,
sowh
atdot
heyt
hi
nki
sth
epr
obl
em?

F
ore xample,
ifyo
urcl
i
ent
’
spainpo in
tisth
atth
ey’r
etiredwhent
heywak
e
u
p-t heymaythi
nkt
heprobl
emi sthatt
heyj
ustneedmoresl
eepth
an
ot
herpe opl
e.

B
ut,
maybeyouk
nowth
atthi
sis
n’
tth
ecasean
dthatt
hesol
ut
ioni
sth
att
hey
n
e edt
ochan
gethei
rdi
etandhav
eabe t
terev
eni
ngrout
i
ne.

Canyouseeth
econt
ras
tbe t
weenwhatt
heyTHI
NKi st
hepr
obl
emand
whatyouKNOW i
stheprobl
embecaus
eo fy
ourexper
ti
sei
nth
earea?

Now,
Iwan
tyout
odi
vei
nandide
nti
fyt
her
ooto
fyou
ride
alc
li
ent
’
s
pro
blems
…

Q:Whatdoesyourc
li
entT
HINKt
hei
rpr
obl
emi
s?

Q:Whatmayt
heyh
avet
ri
edt
odot
osol
vet
hepr
obl
emu
pun
ti
lno
w?

Q:WhatdoyouKNOW i
sth
ereal
under
lyi
ngpr
obl
em?

| PAGE5
 TheCons
equences

Nowt
hatyou
’vei
dent
i
fiedth
epainpoi
nt
san
du nder
lyi
ngpr
obl
em,youn
eed
t
othi
nkaboutwh
yit’si
mpor
tan
tth
atyou
ridealcl
i
entc
han
gest
hi
s.

I
fth
erei
snoc
ons
equ
enc
etono
tchan
gin
g,t
heymayn
otbemot
i
vat
edt
odo
anyt
hi
ngabou
tit
.

Soforexample,i
ftheyareti
redwh ent
heywak eupan di
t’
sle
adingtoa
l
ackoffocusandproducti
vi
ty… whatcoul
dthisr
esu
ltin
?Alostj
ob,afail
ed
c
ompany,badr el
ati
ons
h i
ps?Godee pint
owh att
herealcon
sequen
ceswoul
d
beifyouridealc
li
entjus
tdidnot
hi
n gabo u
tthei
rpr
o bl
eman dcon
ti
nuedto
l
etitbeapainpo i
nti
nthei
rli
fe.

Getr
eal
l
yspec
if
ican
dun
der
st
andt
heemot
i
onso
fyou
ride
alc
li
ent
.

Cons
eque e1:
nc

Cons
eque e2:
nc

YourSol
uti
on

Nowwe
’reget
ti
ngt
oth
eexc
it
in
gpar
t!

Youh
avet
hes
olu
ti
ontoth
eses
peci
fi
cprobl
emsth
atyou
rideal
cli
enti
sex
pe-
ri
enc
ingandi
t’
sti
metoputt
hati
ntowor
ds!

T
hefol
lowin
gqu es
ti
onsar
ego i
ngt
oh el
pyoutocr
afty
our“s
ell
”an dbe
ablet
ode mons
tr
atetoyouri
dealc
li
entt
hatyouc
ansol
veth
eirproblems
.

| PAGE6
Q:Whati
sth
ereal
probl
emt
hatt
hey’
ret
ryi
ngt
osol
ve?

Q:Whatl
edy
out
odi
sc
overt
haty
ouk
nowh
owt
osol
vet
hei
rpr
obl
ems
?

Q:Whathappenedwhenyous
tar
tedt
otes
tth
is“
sol
ut
ion
”?

Q:Whatki
ndofpr
oces
swou
ldy
ouwal
kth
eideal
cli
entt
hrou
ght
obe
abl
etos
olv
eth
eirpr
obl
ems
?

Q:Whys
hou
ldt
heyt
rus
tyou
?

| PAGE7
 TheVi
sion

We’
vei
de n
ti
fi
edth
eprobl
emandy ou
’vest
art
edtosh
owthemth
atyouhave
t
hesol
ut
ion,
buti
t’
sti
met
opaintabiggerpi
ct
uret
oper
suadeyou
rideal
cl
ien
ttoworkwithyou
.

T
hisi
sth
eoppos
it
eofc
ons
equ
enc
es…t
hi
sist
hedr
eam.

I
enc
our
ageyout
ogetreal
l
yspec
if
icher
eanddes
cri
bet
othemi
ndet
ail
the
vi
si
ont
hatyoukn
owtheyreal
l
ywantt
oach
iev
e.

F
orexampl
e,i
fth
eirpai
npoin
twasn otbei
ngabletogrowthei
rIn
stagr
am
ac
cou
ntandyouknowyoucanhel
pthemac h
ieve100k-wh at
’
sthebigvis
ion
her
e?Wo ul
dthe
ybet u
rni
ngthi
sin
toabu si
ness
,tr
avell
i
ngtheworl
dan d
maki
ngmoneyfromthei
rlaptop?

Q:Whatbi
gvi
si
onc
oul
dber
eal
i
zedwh
eny
ouri
deal
cli
ents
olv
est
hei
r
pr
obl
em?(
Bes
pec
if
ic
)

Nowthatyou’
vecompl
et
edthi
smess
agemappingdoc u
ment,you’
regoin
gtobeina
muc
hcl
earerspacet
osel
lyou
rideal
cli
entth
e“tr
ans
formati
on”thatyou
rprodu
ctors
er-
vi
cec
anpr ov
idet
othem.

T
h i
sisgoi
ngtoi
nfor
mal otofyourc
on t
entandmarket
ing,
somakesurei
t’
sasac
cur
ate
aspossi
bl
e.I
fth
ismeansiden
ti
fyi
ngsomei deal
cli
ent
sandcondu
cti
ngin
ter
vi
ews,t
hi
s
wouldbeagr eatwayt os
pendyourti
me.

Congr
atu
lat
i
on sf
orget
tin
gtotheendofDay1-f ol
lowth
einst
ruc
ti
onsi
nyouremailto
j
oinourc
ompetit
i
on!Al
so,mak
es u
reyoupostonI
G wit
hthehasht
ag#thebos
sbabeso-
c
iet
esowec anfol
l
owalongANDyouc anmeetoth
erBoss
Babesdoin
gthechal
lenge
wi
thyou.

| PAGE8