FUNNEL FAMOUS

The No B.S. Female Entrepreneurs Guide to Become

the #1 Authority in Your Niche, Get as Many
Customers and Clients as You Can Possibly Handle. . .
and Take Any Business to the Next Level!

MARINA DE GIOVANNI
FUNNEL FAMOUS
The No B.S. Female Entrepreneurs Guide to Become the #1
Authority in Your Niche, Get as Many Customers and Clients as You
Can Possibly Handle . . . and Take Any Business to the Next Level!

Copyright © 2020 Marina De Giovanni

All rights reserved. No part of this book may be reproduced or

distributed in any printed or electronic form without permission.

Cover and design: Marina De Giovanni

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 Contents
A Note to You 5

INTRODUCTION 8
From Ordinary to Extraordinary

CHAPTER 1 10
You + Funnels

CHAPTER 2 12
Funnels Explained

CHAPTER 3 15
Upsells

CHAPTER 4 19
Scaling Technique #1: Creating a Product Suite

CHAPTER 5 21
Scaling Technique #2: Getting More Customers or Clients

CHAPTER 6 23
Scaling Technique #3: Increasing Average Order Value

CHAPTER 7 26
The 6 Core Funnels

CHAPTER 8 32
Products for Your Funnels: eBooks

CHAPTER 9 37
How to Create an eBook That Sells (In 4 Steps)

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CHAPTER 10 43
Products for Your Funnels: Online Courses

CHAPTER 11 45
7-Step Course Lesson Creation Template

CHAPTER 12 50
Creating Your Course Videos (Tools and Software)

BONUS 1 53
Facebook + Instagram Ads for Your Funnels

BONUS 2 67
Marina's Mega List of Funnel + Business Tech Tools

CONCLUSION 77
You’ve Got This!

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 A Note to You
I’ve been using funnels for several years now, but this is the first time
I’m releasing an in-depth look at the back-end of my multi-million-
dollar business.

In Funnel Famous, you’re going to find out what really goes on

behind the scenes and how you can set yourself up for success, too.

Before we get started, I want to make a quick note about the title of
this book: Funnel Famous.

I chose this title because inside this book I’m going to show you how
to create authority and fame within your niche through the vehicle
of online marketing and sales funnels.

The ultimate goal of this book is to give you the knowledge and
resources you need to generate customers and clients, while
simultaneously growing your following. Amongst my high-level
clients, we refer to this as “getting paid to grow your following.”

But first, let’s rewind.

Five years ago, I was sitting in a completely different seat than I am

today. I was uncertain about my future, but I knew I was capable of
more. At the time, I just didn’t know what that more was.

I ended up stumbling upon a group of high-performance online

entrepreneurs. They were self-taught experts in digital marketing
and all of them were making a pretty penny online!

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This micro-segment of the online world immediately intrigued me.
After all, it was composed entirely of regular people coming from
humble beginnings (like me!) who are now living high flying
lifestyles.

After investing every dollar I had in classes, workshops, and

masterminds, I learned the key to these experts’ success was
something called a funnel.

I’ll explain what a funnel is in more detail in Chapter 2, but for now,
here’s what you need to know:

Funnels are the ONE thing that changed EVERYTHING

for me.

If there is a “shortcut” to growing your business quickly, then it’s

mastering the art and science of funnels. Period.

By incorporating funnels into my business, I went from a one-

woman show to employing a full-time team of six people in just a
few short years.

I live in an amazing house, we travel around the world in first class,

and my business has now made over $10 million.

Speaking from personal experience, understanding funnels has the

potential to change your life.

Funnels put me on the map and gave me a predictable, sustainable

way to make an income, without a lot of start-up costs.

I was attracted to funnels because you can build your following as

you’re earning an income.

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Most other online business models require you to build an audience
first, which usually takes a while to do.

Shortly after I integrated funnels into my business, I saw a steady

increase in my following and my income. Believe it or not, I’m still
using the same strategy today.

The “luxury” side to having a profitable funnel is great, but what

really makes it all worthwhile is being able to work from home,
spend time with my partner, and be able to take my dog for a walk
in the middle of the day.

It’s those amenities that make a funnel priceless, and it’s my hope
that by sharing more with you in the coming chapters, you too will
be able to enjoy the good things in life.

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 INTRODUCTION

From Ordinary to Extraordinary

Years ago, acquiring “fame” as a woman was reserved for actresses,
musicians, creatives, artists, and people with undeniable talent.

Today, we see a new version of celebrity emerge with the rise of

social media; the kind of fame where anybody has the opportunity
to build their audience and have a lasting impact on their
community.

We’re experiencing a movement of ordinary women stepping into

roles of empire entrepreneurs and making a name for themselves.

However, the question I get asked most is: How exactly does one go
from ordinary woman to extraordinary entrepreneur?

Luckily, the information in this book is going to answer that for you,
and you’ll learn how to get paid to build your following by using
funnels.

The strategy I outline is untapped and hasn’t yet been discovered by

the masses. If you act fast, you can get a piece of the pie before it
becomes mainstream.

All you need to build your massive following, create a global brand,
and become #selfmade is this book and enough focus to finish it.

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In this book, I’ll show you:

∞ My step-by-step method to building a wildly profitable

funnel.

∞ How to find customers, clients, and followers using one

simple (yet proven!) method.

∞ The secret to exploding online sales no matter what state the

economy is in.

∞ How to DOUBLE your revenue instantly without more

customers!

∞ The one thing you need to scale your business when working
with limited resources.

∞ EXACT templates, scripts, worksheets, and monetization

campaigns you need to grow your business NOW.

∞ . . .And much, MUCH more!

Let’s get started. . .

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 CHAPTER 1

You + Funnels
I think it’s safe to assume that you have this book in your hands
because you want to gain authority in your niche, and make sales of
your products or services. Am I right?

As I mentioned earlier, funnels are the fastest way to get customers

and clients, while simultaneously growing your following and brand.

People ask me all the time, “If you had to do it all over again, what
would you do differently?”

My answer is always the same. Funnels.

Not social media, not curated content, not blogging, not SEO.

Just funnels.

If you can master funnels, you can make a name for yourself and a
killer income.

Whatever “hustle” you’ve been struggling with, I guarantee funnels

are the missing piece in the equation.

Even when you’re an expert in your field, it’s tough to get people to
know about you, your brand, or your message. A funnel solves that
problem.

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You might be thinking that “building” funnels was never your plan.
However, if being a successful coach, consultant, expert,
entrepreneur, or brand is part of your dream, then this book finding
its way into your hands is no coincidence.

In fact, I believe it’s a synchronicity!

Hopefully I’ve sold you on funnels by now, but you’re likely left
asking yourself, “What exactly is a funnel?”

Let me answer that right now. . .

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 CHAPTER 2

Funnels Explained
A funnel is the process in which potential customers are guided
through a series of offers via sales pages, videos, and automated emails
that will essentially do the selling for you.

The key is to make as many people as possible aware of your brand,

products, or services. This awareness can be achieved through social
media posts, podcasts, Facebook ads, and so forth. From there, you
can make offers for your products or services.

Keep in mind, though, that having a great product or service means

nothing if you can’t capture people’s attention and convert them to
customers.

Funnels have helped me sell more books in just a few years than
some of the top authors in the world will ever sell in their lifetime.
In total, I’ve sold over 300,000 copies of my books and I have over
50,000 students enrolled in my online programs.

The Power of a Funnel

When you have a one-off product or service, you can promote your
offer and make a few sales, but when you have a funnel, it’s a
completely different universe.

Not only do you generate revenue from the first product, you also
generate revenue from the products that come after the first sale.

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With a funnel, you can literally double your revenue with the same
number of customers. In other words, you don’t need more
customers to make more money.

For example, if I sell a $5 eBook to 20 people, I can make a total of

$100. If I offer those same 20 customers a $50 product after they
purchased the eBook, and just 2 of them purchase (which is 10%), I
have now made an additional $100. I just doubled my money with
the same number of customers.

Instead of making just $5 per customer transaction (which is the cost

of the eBook), I actually make $10 per customer ($200 in total sales
divided by 20 customers).

This might not sound like much at first, but when you scale it out, it
all starts to add up.

Let me give you some quick figures here. . .

∞ Imagine that I sold 10,000 eBooks at $5 a piece:

10,000 customers x $5 = $50,000

∞ Then, let’s say just 10% of the 10,000 customers purchase my

$50 upsell offer:

10% x 10,000 customers = 1,000 upsell purchases

1,000 upsell purchases x $50 = an additional $50,000 in sales

∞ Therefore, with the same 10,000 customers, my total revenue

(including sales from both the book and upsell offer) is now
equal to $100,000. I doubled my money.

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You only need one funnel that converts to make that happen, and
then, you can scale your business extremely fast.

In order for a funnel to convert, however, you will need to

understand how to utilize upsells.

Let’s dive into that now. . .

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 CHAPTER 3

Upsells
An upsell is the offer you make after someone purchases an initial
product/service.

For example, when you go to McDonald’s to order a cheeseburger,

they usually ask, “Do you want fries with that?” That’s an upsell!

Upsells are all around us.

Here are some common examples you might hear on a daily basis:

∞ Nail salon – “Do you want a pedicure too?”

∞ Spa – “Do you want essential oils with your massage?”

∞ Restaurant – “Would you like to see a cocktail menu?”

∞ Gym – “Are you interested in personal training?”

∞ Post office – “Do you want to purchase tracking?”

∞ McDonalds – “Would you like to supersize your order?”

Upsells are everywhere.

Now it’s your turn to put this timeless selling strategy into practice.

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How I Mastered Upsells

It was the summer of 2016 when I started looking to expand my

business and create new products.

At the time, I only had one online course called Fashion Pro Blogger,
which taught people how to start and grow a fashion blog. It sold for
$500.

This course was selling very well, but I noticed people were asking
for a cheaper version (or just one module rather than the whole
course).

Based on the demand, I created a shorter version of the course called

48 Hour Fashion Blog, which I sold for $100.

I began to promote the $100 48 Hour Fashion Blog course and

offered the $500 Fashion Pro Blogger course as an upsell. Sounds
good, right? WRONG! The conversion rate was terrible!

So, what exactly was the issue?

After speaking with my customers, I learned that the majority of

people didn’t take advantage of the course I offered as an upsell
because it confused them.

I realized the mistake I made was trying to sell the customer the same
thing. Therefore, I needed to create a NEW upsell offer that clearly
presented the next solution they needed.

After surveying my customers, it became clear that they were also

interested in learning about partnering with brands.

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I pivoted a bit, and now, once someone buys the 48 Hour Fashion
Blog course, I present an offer for a course called Brand
Collaboration Formula.

Once I made that small change, conversion rates went through the
roof.

That's when I realized the importance of selling the next solution,

rather than selling a similar version of the initial offer.

Designing Your Upsell Offers

It’s important to think about upsell offers as adding more value, as

opposed to thinking, “How can I sell something else?”

Each product or service will provide a different skill or experience,

but still remain focused on meeting the core needs of your
customers.

When starting out, you’ll want to ask yourself, “What's the first
solution my customers need to achieve their goals?” That will be your
initial product offer.

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From there, you’ll want to think about the next solution your
customer needs to get the results they want. That will be your first
upsell offer.

You can continue the process and include a second upsell offer if
you’d like, you’ll just want to make sure the product suite stays
consistent with your customer’s core needs.

Now that you understand how upsells work, let’s talk about scaling
your business. . .

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 CHAPTER 4

Scaling Technique #1:

Creating a Product Suite
In the next three chapters we’re going to discuss the different
methods you can use to scale your business and increase sales.

Here, we’ll discuss the first technique, creating a product suite.

If you want to scale your business, you’ll need multiple product

offers.

That being said, you don’t want to just create a bunch of random
products. Instead, you want to create a product suite.

A product suite is a collection of connecting products or services that

provides a total solution for all of your customer's needs.

An example of a company that offers a product suite would be Apple.

Apple's customers want a premium experience and products that are
easy to use, and Apple’s products reflect this.

Apple’s iPhones, iPads, laptops, watches, headphones, etc. are all

premium, user-friendly items that function as a perfect product
suite. What Apple offers is a total solution for their customers.

Similarly, my products cover topics from social media and digital

marketing, to creating online courses, building sales funnels, and
everything in between, but they all come together to meet my

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customer’s core need and desire: to grow and monetize their brand
online.

My product suite goes from $5 books to five-figure coaching and

marketing services and at each stage of the product suite, there are
different levels of value. As the value increases, so does the price.

The key takeaway is that, while different, each offer provides a total
solution for my customer's needs.

Let’s use McDonald’s as an example again. McDonald's obviously

has a whole suite of products that tie together, but if they only sold
the Big Mac, their business model wouldn't work.

The fries and drinks are where they make all their money, right?

In other words, if they only offered you the Big Mac, they would have
very small profits.

By offering fries and a drink (or a chocolate sundae, apple pie, etc.),
McDonald’s is able to massively scale their business all around the
world.

If you’re only offering one product or service, then you're leaving

money on the table. By creating a product suite and utilizing
upselling, you can dramatically increase your revenue.

Now let’s discuss the next scaling technique. . .

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 CHAPTER 5

Scaling Technique #2: Getting

More Customers or Clients
The 2nd scaling technique is getting more customers or clients.
Through marketing and advertising, you can consistently and
predictably acquire new customers. The three main marketing +
advertising techniques are as follows:

1. Content marketing

This includes organic social media content, YouTube and

other video content, blogging, podcasting, and so forth.

2. Influencer marketing

This is when you pay influencers in your niche to promote

your products or services.

3. Social media advertising

Examples of this include Facebook ads, Instagram ads,

YouTube ads, Google ads, etc.

The point is, if you want to grow and scale, you need to invest in
your business.

Here’s where funnels come into play. By integrating funnels into

your business model, you can immediately make back the money

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that you spent on content marketing, influencer marketing, and/or
social media advertising.

You can accomplish this by acquiring customers or leads for FREE

through the sales from your first funnel.

Once you have these customers or leads on your email list, you can
then promote any other product or service that you have.

Essentially, anything that happens after that initial funnel is profit.

Now, the goal becomes to get as many customers or clients as you

possibly can for FREE so you can scale your business as quickly as
possible.

This is exactly what I do and recommend to my private clients when

they’re trying to grow their own business.

Next, let’s discuss the final scaling technique. . .

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 CHAPTER 6
Scaling Technique #3:
Increasing Average Order Value
The final scaling technique we’ll discuss in this book is increasing
the average order value.

This simply means increasing the average amount of money a new

customer spends on your products or services when they go through
your funnel.

Regardless of where you’re at in your business, at some point, you

might find that it's difficult to generate more customers or clients.

Either your marketing and advertising begins to plateau or if you’re

offering a service, you simply may not be able to take on any more
clients.

The question then becomes:

"How do I continue to grow my business if I'm tapped out in terms

of customer/client acquisition or fulfilment?”

That's where the average order value comes in.

For example, let’s say you offer a $10 product, and someone
purchases it. That customer is then worth $10.

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However, if you offer a $100 product as an upsell and the same
customer purchases it as well, they are no longer worth just $10 –
they’re now worth $110.

When you offer multiple upsells, you’ll have some customers that
won’t buy anything, some who will only buy one product, and others
who might buy two (or even three) additional products.

Overall, there’s going to be an average amount spent, and the goal

here is to increase that amount.

So, how exactly do we increase the average order value?

Well, there’s 2 main ways:

1. Change the price of your offer

You could simply increase the price of your first offer, and/or
subsequent upsells, and that can increase your average order
value.

Conversely, you could decrease the price of your first offer.

This may seem counterintuitive at first, but this strategy can
increase the conversion rate of customers who purchase your
upsell offers.

In other words, if customers are spending less on your initial

offer, they may be more inclined to use their extra money
towards one or more of your upsells.

2. Increase the quantity of offers within the funnel

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Anytime you can offer something additional within your
funnel, you’re going to help increase your average order value.

Simply think about what else you can offer within your funnel
that is going to meet the additional needs of your customer
(remember you want to provide a total solution).

Now you might be left wondering, “What are the different

types of funnels I can use to sell my products and services?”

25
 CHAPTER 7

The 6 Core Funnels

Before we get into the nitty-gritty of funnels, let’s discuss the
different types of products or services that you’ll sell in your funnel.

You could sell…

∞ Books
∞ Audio programs
∞ Online courses
∞ Memberships
∞ Private or Group Coaching
∞ Consulting Services
∞ Speaking Engagements
∞ Workshops
∞ Events
∞ Retreats
∞ Certifications
∞ Physical products
∞ . . .And more!

Every one of these products and services can be sold successfully

with funnels.

26
From Gabrielle Bernstein, to Tony Robbins, Gary Vee, or even your
favorite e-commerce brand – they ALL use funnels to sell their
products and services.

If you’re unsure what kind of product you want to sell in your funnel,
I’ve got you covered.

Below, I’ve listed the 6 core funnels that have now generated over 10
million dollars for my business.

These funnels are working for me right now and I suggest you choose
one that matches your specific product/service and price point (as I
outline below).

Funnel 1: Book Funnel

A book funnel is a powerful, yet cost-effective, tool for driving

business growth through customer acquisition.

This funnel can attract clients and turn them into paying customers
immediately.

27
Best for:
∞ Generating a lot of customers
∞ Establishing credibility and positioning as an expert

Funnel 2: Quick Sale Funnel

This funnel takes existing products and services and offers them at a
discount for a short period of time.

This process creates a sense of urgency for your customers and

stimulates “impulse buying.”

Best for:

∞ Generating a lot of customers and revenue in a short period of

time

∞ Promoting products/services at a 50% - 95% discount over a

48 – 72 hour period

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Funnel 3: Membership funnel

A membership funnel is the journey you send customers on as you

lead them to subscribe to a monthly membership.

The goal of the membership funnel is to sell subscriptions and obtain

recurring revenue.

Best for:
∞ Selling memberships/subscriptions for $10 - $300+ per month

∞ Stabilizing cash-flow and creating a predictable revenue

stream

Funnel 4: Video Presentation Funnel

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This unique funnel is fantastic for automated evergreen promotions
(a.k.a. steady, long-lasting promotions) and selling
products/services from a $50 - $500 price point.

The video presentation funnel can be used to acquire customers and

email leads (you can actually follow-up with these email leads if
they don’t purchase initially on the sales page – which will drive
sales).

Best for:
∞ Selling products/services from $50 - $500

∞ Leveraging automated evergreen promotions that

simultaneously make sales + build email lists

Funnel 5: Webinar Funnel

A webinar funnel is the process of inviting consumers to attend a

webinar.

After delivering valuable content, there should be an offer made at

the end of the webinar.

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Best for:
∞ Selling products/services from $500 - $2,000

∞ Delivering value to your prospects before asking them to make

an investment in a product/service

Funnel 6: High-ticket funnel

A high-ticket sales funnel is a selling system that leads a customer

to buy a higher-priced product or service.

High-ticket funnels require more of a hands-on approach in order

to gain your prospect’s trust.

Best for:

∞ Selling expensive products/services for $2,000 - $20,000 +

∞ Generating profit for your business

Now that you know some of the best types of funnels, let me teach
you how to create some products for your funnels. . .

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 CHAPTER 8
Products for Your Funnels: eBooks
While there are many different types of products or services you
could offer, I’ve personally had the most success selling digital
products, and that’s usually where I recommend most people start.

The most popular digital products are eBooks and online courses.
The best part? You create them once and then you can sell them over
and over again.

You might spend a couple of weeks creating an eBook or online

course, but you can sell it and make money for as long as that
product exists.

Digital products don’t require a lot of start-up costs either. Plus,

they’re easy and fun to create.

My personal favorites are eBooks and online courses.

Let’s start with eBooks. . .

If you’re thinking, "Hold up, you want me to write a BOOK?” Don’t

panic!

I'm going to show you how to create your book quickly, without
having to actually “write” anything.

Here, I’ll be teaching you how to create a digital book. This just
means it will be formatted as a PDF document (just like you’re
reading now).

32
Your eBook doesn’t have to be very long, either. Mine usually
contain about 10,000 words each.

The benefits of an eBook are that you don’t have to deal with
publishing companies and there are no manufacturing or shipping
costs involved. Digital books are easy to create and deliver.

Before we move on, if you're an author, you're already going to either

have a book or know how to write one. If that applies to you, go
ahead and skip to Chapter 12.

For those of you who aren't an author, if the thought of creating a

book sounds overwhelming, I'm going to explain just how simple it
can be to write a book yourself.

I should also add, I don't consider myself to be a writer by any means;

it's just not my thing and I have a lot of trouble getting words onto
paper. I’m definitely much more of a talker.

That’s why, when I decided to create and sell a book for the first time,
I knew I had to figure out a different way to approach the writing
process.

What you’re going to learn next changed the game for me, and I
know it will do the same for you.

Recycling Existing Content

Believe it or not, some of your favorite authors in the world create

books using “recycled” content.

Let me explain. . .

33
I met Gary Vee (fascinating guy, by the way) in late 2019 for a private
coaching program and he told me that he can’t write at all. In fact,
he doesn’t even read books, yet he’s a multiple New York Times best-
selling author.

What’s Gary’s secret? Recycled content!

His books are edited transcripts of audio and video content that he's
already created.

To give you an example, his book, Ask Gary Vee, was simply
repurposed video content that he previously created for his Ask Gary
Vee YouTube series.

The same goes for Gary’s other books, too. He essentially speaks into
his phone and then his team will transcribe the audio and repurpose
it into blog posts.

When he wants to create a new book, Gary passes his blog posts on
to an editor who then reorganizes the content and formats it into a
book.

That is the same strategy we’ll be applying here.

Let’s think about some audio content that you might already have:

∞ Instagram or Facebook videos (IGTV, Facebook Lives, etc.)

∞ YouTube videos
∞ Podcasts

34
 ∞ Webinars
∞ Online courses
∞ Membership website trainings
∞ Recordings from in-person workshops/events
∞ Radio interviews
∞ . . .Any other audio you can think of!

Now, consider any written content you might have, such as:

∞ Blog posts
∞ Social Media posts
∞ Email newsletters
∞ Email replies to customer support tickets
∞ Email replies to one-on-one clients
∞ E-guides, cheat sheets, etc.
∞ Posts you’ve made in Facebook groups or other online forums
∞ Comments you’ve left in Facebook groups, other online
forums, or on social media posts
∞ . . .And any other written material you can think of!

Here are some examples of how I’ve personally used this technique:

∞ My first book, A Lifestyle Blogger’s Guide to Your First Week of

Blogging, is an edited transcription from one of my online
courses.

I simply stripped the audio from a few key lessons and sent the
files to an editor who transcribed it all. Once I got my

35
 transcriptions back, I added a short introduction, a story
explaining who I am, a conclusion. . .and voila! It’s still one of
my best-selling books.

∞ My second book, Influencer Secrets is a transcription of a 2-

hour online workshop.

I was getting a lot of positive feedback from the workshop,

so I turned it into a book. I used the same process as my first
book: I transcribed the audio, added an intro, a short “about
me” story, a conclusion. . .and boom! My second book was
born.

Next, I’ll walk you through the specifics of exactly how I do this. . .

36
 CHAPTER 9

How to Create an eBook That

Sells (In 4 Steps)
In this chapter I outline the simple process I use to create my eBooks.

Step 1: Find existing audio or written content

As mentioned earlier, this could be audio from social media videos,

podcasts, webinars, and online courses, or, it could be existing
written content from blog posts, social media posts, newsletters,
email replies, etc.

Step 2: Get your audio transcribed

If you’re recycling written content, you can skip this step.

If you’re using recycled audio, then head over to the transcription

website called rev.com and upload your files to be transcribed.

Step 3: Get your content edited

If you’re utilizing recycled audio content, once you have your

transcription completed, you’ll want to get it edited.

37
To do that, I’d recommend going to a freelance website called
upwork.com and hiring an editor to format your transcription into
a book.

The editor will re-organise paragraphs, reword sentences, fix

spelling and grammar errors, and remove any repetition.

If you’re using recycled written content, I still suggest hiring an

editor to help polish and refine your work.

Step 4: Get your manuscript designed

Once you have your final manuscript back from the editor, you’ll
need to get your book designed.

To do this, you’ll want to go back to upwork.com and look for an

eBook designer who matches your style.

After that, you’re all done, and your eBook is ready to sell!

That's my 4-step framework that I use to create eBooks using

recycled content, but what if you don’t have any recycled content?

Perhaps you are brand new to publishing online, and you don’t have
any existing videos, podcasts, blog posts, and so forth. What do you
do then?

I’ll show you that next. . .

38
How to Create An eBook From Scratch (In Just 2
Hours)

If you’re starting from scratch, or don’t have relevant content to

repurpose, there’s no need to panic.

I’m going to teach you how simple and easy it is to write a book in
just 2 hours.

This is what the process looks like:

∞ Create simple PowerPoint/Keynote presentation slides. Don’t

worry about the layout/design; only you will see them for now
(more on this next)

∞ Use your cell phone to record yourself presenting your slides

(this is so you can get an audio file)

∞ Get your audio file transcribed

∞ Get your transcription edited

∞ Get your manuscript designed

∞ . . .And then you have your eBook!

As I mentioned, you’ll want to create a simple PowerPoint/Keynote

presentation if you don’t have any recycled audio or written content
already available.

Here’s how you can do that in just four steps:

39
1. Introduce Your Book

In this slide, briefly explain what the book is about and what
the reader can expect to learn.

Here’s an example from my book, Instagram Famous:

“This book is going to transform your Instagram following.

Specifically, you’re going to learn how to attract a following
(instead of chase one!) using my method called ‘Audience
Attraction.’ Since using this method, I’ve been able to
successfully grow my Instagram following and business while
helping others do so too.”

2. Tell Your Story

Next, tell the reader a quick story about your aspirations, how
you got started, how you struggled along the way, and finally,
how you found success.

Here’s another example from Instagram Famous:

“It wasn’t always like this. When I got started, things were hard.
I was working in the corporate world, but I really just wanted to
work for myself and grow a following. I started posting on
Instagram, but I wasn’t getting any results. Then, I discovered
attraction marketing. Once I put it into practice, my following
exploded. Now, I have a large following, work for myself, and
life is amazing!”

NOTE: Your story has to relate to the content that you teach,
which brings me to the next step. . .

40
3. Create Content Slides

This is where you’re going to teach. To do this, think about

your reader’s three big challenges. From there, you will need
to offer solutions for each challenge. Eventually, those
solutions will become your chapters.

Here’s an example of this in my own niche:

4. Write a Conclusion

The final step is to wrap-up your presentation with a short

conclusion that brings home the big ideas of the book.

41
 Simply summarize the key points and takeaways while adding
suggestions of what the reader should do next – perhaps
there’s an action step they can take?
Then, offer some parting words of inspiration and provide a
sense of closure.

That is how you create the slides you will use for your presentation
in order to get your audio file. Now, you have the foundation of your
book!

Just one piece of advice, though: don’t let perfection get in the way of
progress.

Your book should deliver immense value, but you don't need to
spend a long time writing it. Your ultimate goal is to have an eBook
to sell so you can build a sales funnel and grow your online business
sooner, rather than later.

Now that you know how to create an eBook, the next step is learning
how to build your own online course. . .

42
 CHAPTER 10

Products for Your Funnels:

Online Courses
In the previous chapter, I provided a simple process for creating an
eBook from scratch.

It looked something like this:

Well, good news! You can use that same method to create your
online course as well.

Instead of chapters in a book, though, your slides will become

lessons in a course.

I’ll show you exactly how to create your course lessons, but first, I
want to share something with you. . .

43
When I started building my very first online course, I would wake
up feeling inspired one day and write an awesome lesson.

Then, I’d wake up the next day, not feeling as inspired, and I’d just
stare at my blank Keynote slide.

As a result, my lesson would end up all over the place and

sometimes, there would be no lesson at all!

After doing this for a while, I thought it might make more sense to
create a course lesson “template” to follow.

With a template, on days when I was feeling a little tongue-tied, I

could still follow a simple formula to ensure my lessons turned out
the way they were supposed to.

My template is broken down into seven simple steps and is

guaranteed to take away any overwhelm.

Let me show you how to use this tool. . .

44
 CHAPTER 11

7-Step Course Lesson

Creation Template
In this chapter I outline the simple process I use to create my online
course lessons.

It’s 7 steps, it’s super simple. Just follow the process and you’ll be
golden!

Step 1: Welcome your students to the lesson

At the beginning of each lesson, you want to quickly greet your

students to make them feel welcome.

This is how I usually begin my lessons:

“Hey! Marina De Giovanni here and thanks so much for joining!

Today, we are going to be talking about [TOPIC OF THE LESSON].
I can’t wait to get started; we’re going to have a lot of fun with this
one!”

Step 2: Briefly outline the premise of the lesson

I say briefly here because it can be easy to make the introduction way
longer than it needs to be, so just keep it short and sweet.

45
Here’s an example of this in the health and fitness niche (note: I’ll be
referencing this niche in the examples throughout this chapter):

“In this lesson, you’re going to learn how to quickly and easily prepare
your weekly meals. The key to living a healthy lifestyle is planning and
consistency, and I’ll show you exactly how to map out your meals
without giving up your favorite foods.”

Step 3: Explain the importance of the lesson

As humans, we tend to pay attention to what we perceive to be

important and forget the rest. If we want our students to get results,
then we must gain their attention and keep their focus.

Here’s an example of how this might look:

“Designing a meal plan will not only help you stay on track with your
health and fitness goals, it will also foster the discipline necessary to
sustain a healthy lifestyle for both you and your family.”

Step 4: Detail the key points of the lesson

Walking your students through each step is going to be the core of

your lesson and although it might seem daunting at first, the
teaching portion will come to you more easily than you think. After
all, you already know the content very well.

It’s important to deliver the information in a way that comes

naturally to you, while still ensuring it’s easy for your students to
understand.

46
To do this, list out the necessary steps of the lesson and expand on
each one. You want to keep each lesson simple, so try to stick to
around three steps.

I generally recommend three steps because you are able to deliver a

lot of value in your lesson without it being overwhelming for your
students.

As the teacher, it forces you to be concise and really consider what

the most important steps are and how they connect back to the core
idea you are presenting.

Making this logical connection is important, otherwise, you’ll just

end up confusing your students and that’s the last thing you want to
do!

Step 5: Answer common questions or objections

This is where you’ll want to anticipate any questions or objections

your students will have, and then address those concerns within your
lesson.

As a teacher, this helps to ensure your students stay committed and

get results.

If your students have strong objections that aren’t addressed in your

lesson, they will be less likely to act on your advice. Hence, the
importance of anticipating their concerns in advance.

Here’s an example of addressing common objections:

“Like most people, you may be worried that you’ll have to give up your
favorite foods, but that’s actually not the case. Even though you’ll be

47
limiting some foods such as bread and pasta, I’ll be giving you a variety
of delicious recipes that include foods you may not have thought about
before! Not only will you feel more satisfied, you’ll also have more
energy throughout the day. Trust me, you’re going to LOVE IT!”

Step 6: Tell them why they must act now

It’s your job as an educator to explain the importance of the material

you’re presenting to your students and why they need to take
immediate action if they expect to get results.

Here’s an example:

“When I first started on my health and fitness journey, I realized I was

making it much harder for myself because I was just “winging it” each
week. Once I started creating and following my own meal plans, living
a healthier lifestyle became second nature. THAT’S WHY I created
this course - I wanted to streamline the process for you! All you have
to do is follow the steps I’ve laid out in this course and the faster you
implement them, the faster you will start to look and feel your absolute
best! This process may not always be easy, but the results will come
when you put in the work. If you’re ready for change, then stop making
excuses and start NOW!”

Step 7: Recap the lesson

In this step, you want to wrap-up the lesson by offering a brief recap
of what you just taught your students.
It will look something like this:

“To review, today we’ve gone over how to master mindset, nutrition,
and exercise to reach your health and fitness goals.”

48
Optional step: Provide action steps for your students

This is not a requirement for every lesson, but in some cases, I will
provide one or two action steps for my students.

For example, if I want my students to act immediately after going

through a lesson, I might say something like:

“Now that I’ve shown you what to do, it’s your turn! Just scroll below
this video and download the meal guide. Then, go shopping at the
grocery store so you can prepare your meals and start this journey
TODAY!”

Similar to providing urgency, action steps ensure that your students

are implementing your course material and not just watching your
lessons passively.

That’s it! Just follow my simple “7-Step Course Lesson Creation

Template” and let it guide you through the process.

We’ve covered how to create the content within your course, but at
this point, you might be wondering, “What software or apps do I
need to make my online course?”

Let’s dive into that right now. . .

49
 CHAPTER 12

Creating Your Course Videos

(Tools and Software)
Here, I’m going to outline the simple method I use for creating my
course videos without stress or overwhelm.

Before I discuss the tools you’ll need, let’s talk about the delivery of
your lessons.

There are two ways to deliver your course videos:

1. Face-to-camera
2. Screen recordings

I highly recommend taking advantage of screen recorded lessons.

With this approach, you record your voice and computer screen in
order to create your video lessons. This method is easy to do, less
overwhelming, and inexpensive.

With face-to-camera videos, there’s more room for error, you’ll need
more equipment, and it can be way more involved.

For example, you’ll have to worry about things like doing your hair
and makeup, choosing the right outfit, background setting, lighting,
and more!

50
The only time I would recommend using face-to-camera videos is
when you need to provide a demonstration. For example, if you’re
creating a course about yoga where you’ll need to model specific
poses or exercises, then that would be best done in a face-to-camera
environment.

Unless you are in a niche where your teaching requires you to

demonstrate in your videos, then my advice is to stick with screen
recorded lessons.

Three tools you’ll need to create your screen recorded

course video lessons

Tool 1: Presentation slides

The first thing you need are presentation slides. If you have a PC,
then I’d recommend using PowerPoint. If you have a Mac, I’d
suggest using Keynote.

Tool 2: Screen recording software

The second thing you need is the ability to record your screen.

I use a simple software for Mac called ScreenFlow that allows me to

record my screen while I’m talking into a microphone.

If you’re using a PC, you can get a program that does the exact same
thing called, Camtasia.

Tool 3: Microphone

The last thing you need is a microphone to record your audio.

51
You can buy an external USB microphone that you plug right into
your PC or Mac or, you can just plug your cell phone headphones
into your device (as long as your headphones include a
microphone).

I have an iPhone and the headphones work well! If you have an

iPhone (or a comparable smartphone), try out your headphones and
see what you think. If the sound is good, then use what you’ve got!

If not, you can always purchase a USB microphone online (Amazon

has some great options for under $50).

That, my friend, is all the equipment you need to create your online
course!

You can literally sit at home in your sweatpants all day, speak into
your microphone, and record your screen.

Again, go easy on yourself and don’t try to over-complicate this

process.

Without any real obstacles or hurdles in your way, you should be

able to complete your course relatively quickly.

The sooner you do, the sooner, you can start making sales and
growing your business!

Now that you have your products for your funnels, let me show you
how to get traffic to your funnels in this special bonus chapter. . .

52
 BONUS 1

Facebook + Instagram Ads for

Your Funnels
I’ve found that the most predictable way to get new clients, while
simultaneously growing a following, is through social media ads.

By the end of this bonus chapter, you’ll have the confidence to get
started with Facebook + Instagram ads and have a full
understanding of:

∞ Ad account setup
∞ How to create images for ads
∞ How to create videos for ads
∞ How to create animated images for ads
∞ How to write ad copy that converts
∞ FB + IG ad terms + targets

Let’s get started!

53
 Part 1: Getting Started + Expectations

The purpose of ads is to collect leads so you can sell something and
eventually recoup that ad spend. Before running any ad campaigns,
though, I would suggest having a product to sell in place first so you
don’t lose any money.

Remember, this is a business – if you’re spending money up – front,

you want to have a plan in place to make it back.

In the process of collecting leads, you’ll also build your following.

It’s an added perk or by-product of ads, but it’s not the main purpose
for utilizing them.

The ultimate goal is to send prospective customers/clients into a

sales funnel. Make sense?

If you’ve never used Facebook or Instagram ads before, you’ll need

to set up a Facebook Business Page.

This is the only way you can create and manage your ads. Facebook
actually owns Instagram, so once you get set up, you can manage
BOTH your Facebook and Instagram ads through Facebook’s
platform called Ads Manager.

Using Facebook’s Ads Manager is important as it offers more

options and features for targeting specific audiences within your
field/niche.

Once you’re all set up and ready to manage your ads, you’ll need to
start thinking about your ad creative. . .

54
 Part 2: How to Create Images for Ads

You always want to use or create images that are considered “native”
or “aspirational” to your target audience. People aren’t interested in
an image of your product or service with ad copy underneath that
says, “Go buy my thing!” That kind of practice no longer works on
social media .

Instead, you need to utilize images that your target audience would
aspire to want or be like.

For example, if you’re a yoga instructor trying to sell a yoga guide,

you’ll want to use images of someone doing an impressive pose to
inspire your audience.

Or maybe, you’re a restaurant owner and you’re selling a course on

how to get more reservations, you’d want to post a picture of a
restaurant at full capacity. Do you see what I’m getting at? Whatever
it is that your target audience wants – show it to them in your images.

If you don’t have your own images to use, that’s okay!

There’s another option. . .

How to Use Stock Images (The Right Way)

If you don’t have any images that would be considered aspirational,

you can always utilize stock images. You never want to use images
that are overly curated, though, because people will notice, and their
“BS” radar will go off.

55
On the other hand, using aspirational images that look similar to or
represent YOU (or your brand)are a homerun!

I recommend looking through images on stocksy.com and find ones

that:

∞ Could be YOU or a representation of your brand

∞ Are native and aspirational to your audience
∞ Don’t look overly curated or professional

Now that you have your images, let’s talk about videos. . .

56
 Part 3: How to Create Videos for Ads

I’ve had the opportunity to test a variety of different video formats

and I’ve found that, across the board, videos shot on your phone
convert the best.

It may sound counterintuitive, but people are used to that “selfie”

angle, so it doesn’t necessarily scream “THIS IS AN AD – RUN!”

If shooting videos is new to you, here are a few of my hacks:

∞ Use good, outdoor lighting

∞ Have an eye-catching setting

(Doesn’t need to be overly fancy, just some bright colors to grab
people’s attention)

57
∞ Start the video with a quick movement
Within the first second of the video, you’ll want to include a
fast movement. This is called a “pattern interrupt.” People will
be more inclined to watch this type of video as it starts off
differently than the “pattern” you normally see in your feed.
The goal is to interrupt your audience’s feed and steal their
attention.

For example, one time I started a video where my hat flew off
in the first second and I just kept rolling.

∞ Keep moving in your video

Another way to keep the video interesting and engaging is to
walk. It may sound simple, but just sitting somewhere and

58
 talking to the camera can make the watcher “fatigued.”
Walking, however, adds a layer of action that keeps people’s
attention.

Since we’ve gone over the basics of creating engaging video ads, it’s
time to discuss. . .

What to Say in Your Videos

Educate

You already know how to capture people’s attention through

movement and pattern interrupts, but the next thing you have to do
is provide value and deliver something informative in your video
content.

Ask yourself, “What’s one quick tip that can help people?”

Your videos should be no more than 60 seconds, so you want to

deliver your tip fast – just a nugget of value. Educating your audience
in some way helps you build a bond with them.

As far as what kind of advice to give, try to think of “sexier” topics in

relation to your field/niche. It should be something that you know
will pique the interest of your target audience. Got it?

Entertain

It’s also important to keep your videos fun and light-hearted. If

you’re explaining how to do something in your video, actually
SHOW people!

∞ If you’re in the fitness space, show people how to do a burpee.

59
 ∞ If you’re in the travel space, shoot your video in the airport.
∞ If you’re in the food space, lay out all your ingredients.

Don’t just sit at your desk and shoot a video of you talking for 60
seconds. Chances are, it won’t convert.

Another great way to entertain is to be overly animated - this will

make things more exciting for your audience.

We’re not done yet, though!

Once you’ve created your ad, you’ll need to write some ad copy to
go with it.

Next, I’ll show you exactly how to write ad copy that converts…

60
 Part 4: How to Write Ad Copy That
Converts

In this section, we’ll go through the ins and outs of writing ad copy.

Someone once asked me how they could get better at writing ad copy
and my answer was simple: do it every day for 30 days .

You may not become a pro copywriter in 30 days, but you’ll certainly
be good enough to convert ads on social media.

You simply have to practice! Just think about your target audience’s
frustrations and/or desires, open up a word document, and start
writing! It doesn’t have to be perfect. In fact, my best ad copy isn’t -
it’s natural and conversational!

If the idea of a blank word document freaks you out, just start talking
and audio record yourself.

This is a great way to produce conversational ad copy. This is a

perfect exercise for people who are new to writing because it’s much
easier to talk, than it is to write.

Once you’ve got your audio file, head over to temi.com and get it
transcribed in about 5 minutes.

And, since I just love to over-deliver, here is my go-to ad copy script.

61
Ad Copy Script

Below, I’ve outlined a simple template for you to use and included
some examples from my own niche, so you can start writing ad copy
like a pro:

Step 1: Call out to your market (your ideal customer). In the first
sentence, speak to their frustrations or desires:

∞ Do you want to be a lifestyle influencer?

∞ Are you struggling to get followers?
∞ Have you ever asked yourself, “Will my blog ever be successful?”
∞ Struggling to stand out as a lifestyle blogger?

You can also write these “call-outs” within your actual video, like
this:

62
Step 2: Tell your audience what life will be like when they’ve
achieved their desire.

“Once you start growing a consistent following, you will have

a career you love and have control over!”

Step 3: Tell your audience what you have/can do that will help them
achieve their desire.

“If this interests you, I’ve written a brand-new book that shows
you how I went from a 9-5 hustle to running a full-time blogger
business.”

PRO TIP: Talk about the specific results that can be achieved, and
how those results will help your audience reach their ultimate goals,
FASTER.

Step 4: Provide your audience with a call-to-action.

“I’ll leave a link at the bottom of this post, so go ahead and click
through to my website where you can learn all the details
about the book. See you there!”

Here’s the MOST important thing to remember when writing ad

copy, though. . .

Give Them What They Want

Before we close out this section, I want to mention here that the one
thing people want most is: results.

Knowing that information will help you craft ad copy that your
target audience will be interested in. Hit home on what your

63
audience will achieve by taking advantage of your offer; tell them
how life will be different once they have what you’re giving them.

If you can speak to those desires and you have a fine-tuned

understanding of the results your target audience wants: you can
write converting ad copy. Simple as that!

Once you create your ads and they’ve gone LIVE, you will need to
track your results. . .

64
 Part 5: How to Track Your Results

The following metrics from Facebook’s Ads Manager are the ones
that best help me understand if my ads are performing well or not.

Cost Per Click (CPC)

∞ Cost Per Click is the average amount you’re paying for each
link click you’re getting from your ad.

∞ This figure is calculated by dividing your total investment by

the number of clicks on your link.

∞ For example, if your budget is $10 and 10 people click your

link, then the CPC is $1.

∞ For most business-to-consumer (B2C) ads, you’ll be looking

for about $1 - $3 per click. For business-to-business (B2B) ads,
it really depends on what you’re selling and what a customer
is worth to you, but it will likely be somewhere around $3 - $5
per click (B2B ads are generally more expensive).

Click Through Rate (CTR)

∞ The Click Through Rate indicates how many times people

clicked on your link compared to how many times it was
shown.

∞ The calculation for CTR is the number of link clicks divided

by the total impressions (a.k.a. the number of people who
viewed your ad).

∞ For example, if you had 10 people click on your link and there
were 1000 impressions/views, then you’d have a 1% click
through rate.

65
 ∞ A CTR of 0.8% and above is good. Anything over 1.5% is
GREAT.

Cost Per Conversion (CPCon) or Cost Per Action (CPA)

∞ Cost Per Conversion is the cost required to obtain a successful

customer conversion. A conversion could include opting in to
your email list, making a purchase, registering for a webinar,
etc., depending on the goal of your ad.

∞ This is the MOST IMPORTANT metric. I often tell people

that your CPC and CTR don’t really matter so long as you are
getting the Cost Per Conversion results that you want.

∞ Cost Per Conversion is calculated by taking the total cost of

generating the ad and dividing it by the total number of
conversions.

∞ For example, if it costs $100 to run your ad and you had 20

customers purchase your product/service, your Cost Per
Conversion would be $5. Even if your CPC and CTR are
crazy high, who cares? As long as your ad campaigns are
profitable at the $5 Cost Per Conversion, then SCALE those
ads!

66
 BONUS 2

Marina's Mega List of Funnel

+ Business Tech Tools
One of the biggest roadblocks that most new entrepreneurs
encounter is tech overwhelm.

I know this because I’ve been there. Trying to figure out which tech
tools are right for you and your business is a challenge in itself. There
are so many options available and it can get very confusing, very
quickly.

Good news, though! Below, I’ve provided an extensive list of the

tools/software that I currently use at #TeamMDG and I’ll explain
exactly how I use each one to run my multi-million dollar business.

Communication, Project Management and Other Admin

Tools:

1Password - 1password.com
1Password is a password manager that remembers all of your
passwords for you to help keep account information safe.

1Password essentially stores all of your various account information

in the 1Password vault and when you need to login to a website,
1Password will autofill your username and password for you.

67
It’s a great tool if you need to share information with team members
and contractors, as 1Password allows you to share login details
without others being able to view the password.

Bitly - bitly.com
Website used to shorten, customize, and track web links.

Calendly - calendly.com
Online meeting scheduling tool. Great for sales calls and 1-1
coaching appointments.

Slack - slack.com
Messaging tool that allows both private and collaborative messaging
and video calls amongst the team, contractors, and more! My team
and I don't communicate via email at all anymore. I highly
recommend this tool for anyone who has employees!

Sweet Process - sweetprocess.com

Hosting tool for internal company processes and procedures. We
tried using word documents and video files for all of our internal
company procedures and it was a mess. Sweet Process is simple to
use and makes creating and learning procedures straightforward and
efficient (and fun)!

SurveyGizmo - surveygizmo.com
Website for building surveys. We send surveys to customers to
request topics for coaching calls and to get feedback on our products.

Trello - trello.com
Planning/managing app. I list out tasks and also use it for
collaborating on small - medium size projects with my team. Trello
is essentially Pinterest for your life! Say buh-bye to notepad to-do
lists and post-it filled desks!

68
Content Creation:

Photo Editing Tools:

Enlight (iPhone app)

Nowadays, I mainly use the Lightroom app for photo editing, but I
used Enlight for years prior to getting Lightroom. If you want an
user-friendly photo editing app that has everything you need,
Enlight is a good one!

Lightroom Mobile
Simple photo editing tool right on your phone. My favorite aspect of
Lightroom Mobile is that you can upload presets to your account. By
utilizing presets, you can quickly and easily edit images on-the-go.

Lightroom CC - https://lightroom.adobe.com
Lightroom CC is best for those who work mainly on their
desktop/laptop and want a more comprehensive photo-editing tool.
I use both the desktop and mobile apps and they easily sync across
devices!

Lightroom Presets by Travel in Her Shoes -

shop.travelinhershoes.com
As mentioned above, presets are pre-made filters that can transform
your images with the click of a button! I love the master collection
from Travel in Her Shoes, but there are so many presets available
online. You can find other options that fit your style/vibe and budget
on creativemarket.com.

Pixaloop (Mobile app)

App for creative photo editing on-the-go. I generally use this app to
create motion within an image.

69
Video Editing Tools:

Camtasia - techsmith.com/video-editor
Beginner video editing tool for PC users.

Final Cut Pro - apple.com/final-cut-pro

Advanced video editing tool for Mac users.

InShot (Mobile app)

Quick and simple video editing on-the-go.

Prequel
Filters for photos and videos.

Screenflow - telestream.net/screenflow
Beginner video editing tool for MAC users

Videoleap
Creative video editing on-the-go.

Video Maker Tools:

Magisto - magisto.com
Online creative video maker done with AI.

Waymark - waymark.com
Online video maker with templates.

Other Photo/Video Tools:

Canva - canva.com

70
Quickly and easily create graphics and edit images. Great for
beginners and those who aren't naturally creative as Canva offers a
lot of templates.

Creative Market - creativemarket.com

Purchase templates, graphics, fonts etc.

Epidemic Sound - epidemicsound.com

Endless amount of royalty-free stock music.

Gifrocket - gifrocket.com
Turn a video file into a gif.

Handbrake - handbrake.fr
Reduce the file size of videos so they play at optimum speed on
webpages.

ImageOptim - imageoptim.com
Reduce the file size of images so that they load faster on webpages.

Kirakira+ (Mobile app)

Add a sparkle effect to videos and photos.

Loom - useloom.com
Cloud-based screen recording tool that allows you to share your
video with others via a special link rather than uploading it to a file
sharing site.

Mematic (Mobile app)

Create photo and video memes using templates.

Nifty Images - niftyimages.com

71
Create personalised images to embed in emails. This is a great tool
to use for personalized e-invites!

Place it - placeit.net
Create image and video mock-ups of digital products, t-shirts, and
banners.

Stocksy - stocksy.com
This is my favorite stock image site!

Copywriting:

Grammarly - grammarly.com
Improves your grammar as you type.

Hemmingway - hemingwayapp.com
Writing tool that suggests areas for improvement to make your
content more clear and concise.

Customer Care Management:

Intercom - intercom.com
Platform for managing all customer support emails.

Agorapulse - agorapulse.com
We use Agorapulse to monitor and manage comments across our
Facebook and Instagram accounts as well as schedule posts.

Email Marketing:

ActiveCampaign - activecampaign.com
ActiveCampaign is the current tool we use for email marketing. I
recommend it for intermediate to advanced users.

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ConvertKit - convertkit.com
I’ve used ConvertKit in the past. It's easy to use and I generally
recommend it for beginners.

MailChimp - mailchimp.com
MailChimp was the very first email marketing tool I used, and it's
another great option for beginners.

Outsourcing:

Rev - rev.com
Transcription service site. All you have to do is upload your audio
file and a human transcribes it for you.

Temi - temi.com
Transcription speech recognition tool where you upload your audio
file and the AI software transcribes it for you.

Upwork - upwork.com
My recommendation for hiring freelancers. I’ve used this site to hire
book designers, editors, graphic designers, and more!

Accepting and Managing Payments:

Baremetrics - baremetrics.com
Manage customer payment plans and subscriptions as well as send
auto email reminders when customers’ credit cards decline. This
tool integrates well with Stripe.

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Stripe - stripe.com
Payment processing platform. Something to keep in mind, though,
is that Stripe does not integrate with PayPal, however, you can offer
Apple Pay and Google Pay as alternative payment options.

Sales Tools:

ClickFunnels - clickfunnels.com
ClickFunnels is used to create landing pages, opt-in pages, and order
pages.

Proof - useproof.com
Displays recent purchases as an alert on your website.

SamCart - samcart.com
Web-based check-out platform. I used SamCart for our order pages
and managing payment plans before ClickFunnels. It's a great option
if you’re just starting out.

Zapier - zapier.com
Move information between web apps. If you need two apps that
don’t have a direct integration with each other, Zapier is your friend!

Social Media Management:

Buffer - buffer.com
Buffer is a great beginner’s tool for scheduling social media posts as
it’s very user-friendly and affordable. We used to use Buffer, but
have since switched to another tool that also offers community
management features.

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MeetEdgar - meetedgar.com
We use MeetEdgar to schedule posts to our Facebook Group as the
other tool we use doesn't offerhave a Facebook Groups integration.

Agorapulse - agorapulse.com
We use Agorapulse to schedule social media posts and monitor +
manage comments across Facebook and Instagram.

All Kinds of Hosting:

Video Hosting:

Vimeo - vimeo.com
Cloud-based hosting for videos. This tool is traditionally used by
filmmakers.

Wistia - wistia.com
Cloud-based hosting for videos. This tool is geared more towards
marketers and those interested in analytics. For example, Wistia will
tell you which parts of your video were re-watched the most.

Website Hosting:

Kajabi - kajabi.com
All-in-one platform to host online courses, send email marketing
campaigns, build landing pages, and design your website. We
currently only use the online course hosting feature.

SquareSpace - squarespace.com
All-in-one website builder. One of the simplest website builder tools
out there! I use SquareSpace to host my blog: https://notamodel.tv

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File Sharing Cloud storage:

Amazon S3 - aws.amazon.com
I use Amazon S3 to store files (i.e. my ebooks) that I can share with
subscribers and customers. They can download the files via a link in
an email or on a web page.

Dropbox - dropbox.com
Cloud storage for files. Perfect for collaborating with a virtual team
around the world.

Video Conferencing:

WebinarJam - webinarjam.com
Advanced webinar hosting service.

Zoom - zoom.us
Video conferencing tool for group coaching calls, client meetings,
live webinars, etc.

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 CONCLUSION

You’ve Got This!

Congratulations! You’re one step closer to scaling your business and
becoming Funnel Famous.

Funnels are an untapped opportunity and if you act now, you can
reap the benefits before this strategy goes mainstream.

I guarantee it is the absolute fastest and easiest way to build a

successful online business.

Everything you need to make it happen is in your hands and it’s up

to you to put the information you learned into action!

At this point, there is nothing standing in the way of you building

your own online empire.

I’ve taken you as far as I can with this book, but I’ll be here if you
need a hand.

In fact. . .

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 Let’s Build Funnels Together
Want to work together to create your sales funnels?

I’m currently looking for a few “dream” clients to join my newest

coaching program, Funnel Queen Mastermind.

Each member is hand-selected and my team and I will work with

you intimately for the next 2 months as we build your business
together.

If chosen, you’ll receive 6 funnel-building blueprints I’ve personally

used to generate over 10 million dollars for my online empire.

You’ll also get to meet with me, my team of geniuses, and other
badass female funnel queen members on a live call every single week
to implement what you’ve learned.

Plus, you’ll get direct access to me through a private Slack channel

where you’ll share your work, ask questions, and get personalized
support!

If you want me to show you how to build high-converting funnels

from scratch, you can learn how to apply here:

https://go.marinadegiovanni.com/funnel-queen

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 Let’s Stay Connected
Before we part ways, I want to let you know that this book is not the
end of our conversation, but the beginning.

I invite you to continue the discussion by joining one of the best

female entrepreneur communities on the internet.

It’s called Self Made Society, and you’ll be able to get all the latest
updates on entrepreneurship, social media, and sales and marketing
strategies on-demand.

Plus, we’ll meet on a live call every other month to “talk shop”!

This is for people that want brand-new content delivered every single
week as well as ongoing support and accountability at an affordable
price.

You can visit the website for more details about Self Made Society
here:

https://go.marinadegiovanni.com/self-made

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 You Can Also Find Me Here
Finally, if you’d like to say hello on social, here’s some places I
usually hang out. . .

Instagram: instagram.com/MarinaDeGiovanni

Facebook: facebook.com/notamodelbymarinadegiovanni

I sincerely want to THANK YOU for spending this time with me and
letting me be your guide.

I wish you all the success you can dream of.

Big Love, !

Marina De Giovanni

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