M5-L1 - The Automated Webinar Funnel (Slides)

www.getwsodownload.
com
1
www.getwsodownload.com
Module 5 / Lesson 1
AUTOMATED PLANNING PHASE:

THE AUTOMATED WEBINAR FUNNEL
2
What You Will Discover
‣ The Big Picture: An Automated Webinar System vs. a Live Webinar System
‣ The platform is going to be your biggest decision in the planning phase.
‣ I’ll also show you the small tweaks that make a big difference inside your
webinar presentation.
3
‣ You’ve already done the hard work!

‣ Now it’s time to take what you’ve created
and apply small tweaks for big results.
‣ I’ll show you just how to do it in this lesson.
4
If your LIVE webinar is not yet generating profits,

it’s not yet time to move into the automated phase.
Remember, if it’s not generating profits live,
your results won’t change when you put it on autopilot!
5
LESSON
ONE
LIVE WEBINARS
VS
AUTOMATED WEBINARS
6
‣ The automated webinar sales funnel is a bit

different from a live webinar funnel.
‣ Here are the areas that differ the most and will
need your detailed attention:
✴ The Platform
✴ Technology Integration
✴ Timing
✴ Audience Engagement
✴ Urgency and Scarcity
7
LESSON
TWO
GETTING STARTED:
KEY DECISIONS FOR
SUCCESS
8
01
DECISION
WHAT AM I GOING TO SELL?
9
02
DECISION
ONE-TIME OR EVERGREEN?
10
DECISION
03 LIVE PROMO START DATE?
11
DECISION
04 LIVE PROMO END DATE?
12
DECISION
05 HOW MANY LIVE WEBINARS?
13
DECISION
06 # OF WEBINAR REGISTRANTS
14
07
DECISION
# OF REGISTRANTS ON LIVE
15
DECISION
08 # OF SALES AT END OF PROMO
16
DECISION
09 WHAT’S YOUR WEBINAR #GAMEON SONG?
17
LESSON
THREE
HOW TO CHOOSE A
WEBINAR TOPIC
THAT CONVERTS
18
LESSON
FOUR
TECH MADE EASY
19
Technology challenges can suck the life out of you.

But YOU are stronger than most.
20
PLATFORMS
21
‣ A platform is the technology you use to

host your webinar.
‣ You have a lot of options for automated

webinar platforms.
‣ My platform of choice for automated

webinars is Easy Webinar. (40% OFF)
‣ Check out the “Tech” tab for more “how-

to” help.
22
‣ One of the first things you will want to do is

integrate your automated webinar platform with
your email service provider.
‣ For example, we use Easy Webinar and

Infusionsoft. We created a web form for our
funnel inside of Infusionsoft and then dropped
that code into Easy Webinar.
‣ That way when someone registers for our

automated webinar, their name and email goes
both to EW and IS.
‣ This strategy will work with almost all of email

service providers.
23
SOFTWARE
24
‣ PC: PowerPoint
‣ Mac: Keynote
25
EXTRA TOOLS & RESOURCES
26
27
LESSON
FIVE
THE GOLDEN RULES OF

HIGH-CONVERTING
PRESENTATIONS
28
LESSON
SIX
THE WEBINAR
CONTENT CREATION
WORKSHOP
29
PHASE
01 THE PROMISE
30
02 SLIDE THEME: TEASE A BONUS

(GIVE THEM A REASON TO STAY UNTIL THE END)
31
‣ Scarcity is going to be the toughest piece of the

automation funnel.
‣ You have to decide if you want to be aggressive

or more conservative with your funnel.
‣ Aggressive: Treat it like it’s a live experience.

‣ Ultra Conservative: Take out all live mentions
and market it as a recorded webinar. (Not ideal)
‣ A Mix of Both: Add some live elements, but also

hold back from making people believe it’s 100%
live.
32
‣ There are some resources and software

available to simulate a live experience with
everyone who enters your automated
funnel.
‣ Deadline Funnel is one of them.

‣ Plus This is another resource, but only for
Infusionsoft members.
‣ We use Plus This is create a scarcity

strategy inside our Follow-Up Sequence.
33
PHASE
02 THE PATH
34
07 SLIDE THEME: ENGAGEMENT

(ALWAYS WORK AT KEEPING THEIR FULL ATTENTION)
35
PHASE
03 THE PROMOTION
36
15 SLIDE THEME: WHAT YOU GET

(PRESENT YOUR PRODUCT SPECIFICS IN AN APPEALING WAY)
37
16 SLIDE THEME: WHAT IT COSTS

(CLEARLY STATE THEIR BUYING OPTIONS)
38
CHEAT SHEET
THE PERFECT SLIDE DECK

BLUEPRINT
39
DO THE WORK
MAKE IT REAL
Let’s lock in your automated webinar platform.

I say go with Easy Webinar ;-)
40
© 2015 Amy Porterfield, Inc.
41

M5-L1 - The Automated Webinar Funnel (Slides)

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

M5-L1 - The Automated Webinar Funnel (Slides)

Uploaded by

Copyright:

Available Formats

www.getwsodownload.

AUTOMATED PLANNING PHASE:

What You Will Discover

‣ You’ve already done the hard work!

‣ I’ll show you just how to do it in this lesson.

If your LIVE webinar is not yet generating profits,

‣ The automated webinar sales funnel is a bit

✴ Urgency and Scarcity

WHAT AM I GOING TO SELL?

03 LIVE PROMO START DATE?

04 LIVE PROMO END DATE?

05 HOW MANY LIVE WEBINARS?

08 # OF SALES AT END OF PROMO

09 WHAT’S YOUR WEBINAR #GAMEON SONG?

TECH MADE EASY

Technology challenges can suck the life out of you.

‣ A platform is the technology you use to

‣ You have a lot of options for automated

‣ My platform of choice for automated

‣ Check out the “Tech” tab for more “how-

‣ One of the ﬁrst things you will want to do is

‣ For example, we use Easy Webinar and

‣ That way when someone registers for our

‣ This strategy will work with almost all of email

EXTRA TOOLS & RESOURCES

THE GOLDEN RULES OF

02 SLIDE THEME: TEASE A BONUS

‣ Scarcity is going to be the toughest piece of the

‣ You have to decide if you want to be aggressive

‣ Aggressive: Treat it like it’s a live experience.

‣ A Mix of Both: Add some live elements, but also

‣ There are some resources and software

‣ Deadline Funnel is one of them.

‣ We use Plus This is create a scarcity

07 SLIDE THEME: ENGAGEMENT

15 SLIDE THEME: WHAT YOU GET

16 SLIDE THEME: WHAT IT COSTS

THE PERFECT SLIDE DECK

Let’s lock in your automated webinar platform.

© 2015 Amy Porterfield, Inc.

You might also like