2019

PROSPECTUS
A TOP-DOWN APPROACH TO YOUR B-TO-B EVENT
MARKETING FUNNEL

Argyle Group, through it’s brands, Argyle, CFO and

Proformative, is a B-to-B marketing solutions platform that
TABLE OF CONTENTS:
creates professional connections among executives through
unique experiences and insights. Clients rely on Argyle Group About The Argyle Group Pages 3-9
for in-person and online demand generation programs to
Multi-Stage Conferences Pages 10-16
amplify their marketing programs and augment their Account-
Based Marketing strategy. Custom Content Pages 17-18

Contact Us Page 19

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3 BRANDS, ONE CONSISTENT EXPERIENCE
Argyle Group is more than B-to-B marketing solutions – along with a dedicated Argyle Client Success Manager, we’ll partner with
all of our clients to develop targeted, integrated programs that support their internal strategic goals.

300+ 120,000+
In-person and virtual events Registrations per year
annually
360 Marketing
Approach 300,000
Members participating across of Fortune 100
seven Executive Networks: 88%
attended an event
 Finance

Exclusive  Information Technology

Audience  Information Security of executive network members
85% make purchasing decisions in
 Data and Analytics
their organizations
 Marketing and
Communications
Partner for  Customer Experience Average $28 Billion
Success  Human Resources in Organizational Revenue

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360 MARKETING APPROACH
The full power of Argyle Group is realized by complementing live event participation with webinars, editorial
and commercial content. Through an Argyle Integrated Campaign, sponsors are able to continually reach
their intended audience throughout the buyer journey.

Pre-Event Targeting YOUR CONTENT Post-Event Amplification

Custom Custom
Webinars
Events Events

Lead Live Speaker

Post-
Lead
Research Surveys Event
Gen Events Videos Briefs Gen

Distribution Custom Custom

Events Events

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EXCLUSIVE AUDIENCE
ARGYLE GROUP CATERS TO A HIGHLY DIVERSE AUDIENCE OF DECISION-MAKERS

Participants rely on us to develop relationships, share insights, and identify solutions as they oversee
transformation in their organizations.
Participants access content, bespoke research, invitations to live paid and complimentary events and webinars.
They also have the opportunity to increase their influence by serving on our Influencers Advisory Boards.

CORE COMMUNITIES

Finance Information Information Data and Marketing and Customer Human

Technology Security Analytics Communications Experience Resources

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EXCLUSIVE AUDIENCE
OUR PARTNERS RELY ON US TO CONNECT THEM WITH THE RIGHT BUYER
We nurture engagement from a high range of exclusive decision-makers with the responsibility to learn, analyze, compare and
decide on growth and infrastructure strategies. Hailing from startups through the F100, each audience member is surveyed to
understand which projects are in their roadmaps, vendors they are working with and future spending plans.

Size of Organization Level of Executive

9% 15%
7% $10B+
30%
$5-10B 8% C-Suite / VPs
VP+
$1-5B Director
$500M-1B Manager/Other
32%
14% $100M-500M
77%
8% <100M
$<100M

*Audience demographics will vary by community and by event. 6

EXCLUSIVE AUDIENCE
ADVISORS ARE THE BACKBONE OF THE CONTENT ENGINE
Argyle Group’s annual content and programming is designed hand-in-hand with individual advisory boards for each
community. With the influence of these corporate advisors, Argyle delivers of-the-moment topics that address executives’ most
pressing business concerns, drawing in the premiere of the Fortune 1000.

A SAMPLING OF THE ARGYLE GROUP’S INFLUENCER ADVISORY BOARD:

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PARTNER FOR SUCCESS
DEDICATED TO CLIENT SUCCESS — SUPPORTING YOUR ROI GOALS
Our Client Success team invests time in understanding the unique value and expectations of our partner's businesses to create
exceptional planning and service experiences. Working with you before, during and after each campaign to evaluate your
engagements and maximize your sales impact, your dedicated Client Success Manager will provide you with the access you need to
senior enterprise-level executives. All Clients receive a Success Manager, regardless of the size of their program.

UNPARALLELED ONSITE EXPERIENCES, FROM START TO FINISH

 Leverage our proprietary
Client Resource Center to
ensure your event is properly
planned and managed
 Identify prospects with
PRE-
account intelligence tools
EVENT
POST-
 Evaluate engagements and
EVENT
maximize sales impact with
thorough review sessions
 Utilize the full contact list and
account intelligence to
achievement
improve your follow up
throughout the buying cycle
Nurture More Prospects with
Ongoing Support
Prepare to spot
every opportunity Track your key accounts 365 days
a year with Argyle Alerts and
enhanced audience-profiling via
 Leverage onsite support the Argyle Intelligence Platform.
DURING to locate top targets
EVENT
 Take advantage of logistic Identify sales triggers on target
support accounts through Argyle Insight's
 Support ROI objectives library of market intelligence.
Maximize
with post-event reporting
reach and
on observed interactions
networking Participate in exclusive learning
onsite
Accelerate opportunities and development opportunities
(events, whitepapers, informal
pipeline
gatherings, etc.).
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PARTNER FOR SUCCESS
DEDICATED TO CLIENT SUCCESS — PROVING ROI WITH DATA
Data is important, and understanding your buyers and how they make decisions is paramount to any organization’s success. We
are proud to share our Argyle Intelligence Platform with our partners and arm them with the intelligence they need to maintain
a competitive edge.

Intelligence Platform
Comprehensive view of campaign
performance

Enhanced audience profiling

API-enabled data extraction

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PRODUCT
OVERVIEW:
MULTI-STAGE
CONFERENCES
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MULTI-STAGE CONFERENCES
TWO DAYS. MULTIPLE STAGES UNITED BY ONE CENTRAL THEME.
HUNDREDS OF DELEGATE ATTENDEES.
In 2019, we are launching a series of global multi-stage conferences – a cohort of two-day, co-located events that create a bigger and
better experience. Comprising multiple event stages and a larger number of paid delegate attendees, these multi-faceted conferences
provide a creative, inspirational space to bring your brand to life through learning, networking and entertainment.

Conference Dates Stages Incubators

DATAx Singapore
New for
DATAx San Francisco
2019!
DATAx New York
Future Work New York
CFO Live Finance New York
Every conference is made up of One day conferences that
several stages. Each stage deal with niche or
March 5-6 focuses on a specific topic experimental topics, and
and/or industry, typically the potential to become
TechHub the multi-stage
with over 100 attendees At the center of each
May 14-15 conference of tomorrow.
each. event within the expo hall
will be the TechHub,
where sponsors can
October 29-30
Showcase & demonstrate the latest Tours
Network technologies. Delegates are invited
November 6-7 Network with the whole to take part in tours
buying team in a combined of the local startup
exhibitor space, designed to ecosystem.
November 13-14 maximize your exposure.

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MULTI-STAGE CONFERENCES: SPEAKING PACKAGES
ALL MULTI-STAGE CONFERENCE PACKAGES RECEIVE OUR FULL
SPONSORSHIP BENEFITS.
HEADLINE SPONSOR —
$75,000
Be the exclusive headline sponsor and
deliver a 30-minute thought leadership
presentation on the flagship stage.
You will also be the Chairperson for
the morning.
 Exclusive headline flagship sponsor
and 30-min solo presentation to
the entire combined audience
 Chairperson for entire morning of
sessions
 Exhibitor Table — sized 20 x 10
 Exclusive logo placement with
"hosted by" language for the entire
festival
 1 seat drop in stage room
 Branded opportunity to run video
loop in between sessions
 4 attendee passes (not including
speaker)
 All standard sponsorship benefits
STAGE SPONSOR — $50,000
Be the exclusive sponsor of one of the
conference stages and deliver a 30-
minute thought leadership presentation.
You will also be the Chairperson for the
afternoon sessions of your selected
stage.
 Exclusive Stage sponsor and 30-
min solo presentation
 Chairperson for entire afternoon of
sessions
 Exhibitor Table — sized 20 x 10
 Exclusive logo placement with
"hosted by" language for that stage
 1 seat drop in stage room
 Branded opportunity to run video
loop in between sessions
 4 attendee passes (not including
speaker)
 All standard sponsorship benefits
ROUNDTABLE DISCUSSION —
$35,000
 Deliver a 10-minute exclusive
presentation with opening
remarks, followed by audience-
led 30 minute Roundtable
Discussion & Q&A. Provide 5-
minutes of key takeaways to the
event audience at the conclusion.
(45-minutes total)
 Run simultaneously with
other roundtables during
a designated time each
Conference Stage
agenda
 Exhibitor Table — sized 10 x 10
 2 attendee passes (not including
speaker)
 All standard sponsorship benefits
STANDARD MULTI-STAGE
CONFERENCE SPONSORSHIP BENEFITS:
 Logo recognition on event website and onsite
materials
 Logo and organization profile in event app
 Dedicated Client Success Manager
 Real-time access to registration list prior to event
 Post-event full registration list with contact
details(includes phone numbers, profile data,
mailing addresses and email addresses for
attended).
THOUGHT LEADERSHIP —
PANEL PARTNER — $18,000
$28,000
 Exclusive 20-min solo  Share the stage with executive
presentation practitioners and showcase your
 Exhibitor Table — sized 10 x 10 brand and one of your senior
leaders on a 60-minute editorial
 2 attendee passes (not including
panel discussion, either as a
speaker)
panelist or moderator, at one of
 All standard sponsorship benefits the conference stages
 Exhibitor Table — sized 10 x 10
 2 attendee passes (not including
speaker)
 All standard sponsorship benefits
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MULTI-STAGE CONFERENCES: TARGETED NETWORKING PACKAGES
VIP EXPERIENCE — REQUEST PRICING
Engage your prospects and clients by hosting
a unique, special-invitation VIP experience
during the evening kick-off event. The
possibilities for a unique experience here are
endless – if you can dream it, we'll partner
with you to create it.
 4 attendee passes (not including speaker)
 All standard sponsorship benefits
VIP HOSTED DINNER — $27,500
Host a private dinner for 12-15 targeted
prospects and customers at the close of Day
1 of the conference. Your dinner will take
place at a restaurant near the venue.
Attendees will receive a VIP invitation.
 3 hour networking dinner to discuss key
challenges and solutions
 Exhibitor Table — sized 10 x 10
 4 attendee passes
 All standard sponsorship benefits
VIP LUNCH TABLE — $10,000
Host a VIP table focused on a topic of your
choice during lunch. Your table will convene
6-8 Attendees that meet your prospect profile
and be invited to sit at your VIP table during
lunch.
 Partner to create discussion starter
questions to be printed and made available
on-site
 2 attendee passes (not including speaker)
 All standard sponsorship benefits
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MULTI-STAGE CONFERENCES: EXHIBITOR PACKAGES
SHOWCASE YOUR COMPANY IN THE NUCLEUS OF THE CONFERENCE, THE EXHIBITION AREA
DOUBLE EXHIBITION BOOTH — $12,000
 20 x 10 Booth with table, two chairs, table
drape and power drop. You can select
which industry section for your booth
placement.
 2 attendee passes
 All standard sponsorship benefits
STANDARD EXHIBITION BOOTH — $7,500
 10 x 10 Booth with table, two chairs, table
drape and power drop. You can select
which industry section for your booth
placement.
 2 attendee passes
 All standard sponsorship benefits
STARTUP PAVILION BOOTH — $5,000
Specifically designed for startups with less
than 2 million in revenue, the startup pavilion
offers emerging companies the opportunity
to present their company, products and
services in a specially branded hub of startup
exhibitors.
 10 x 10 Booth with table, two chairs, table
drape and power drop. You can select
which industry section for your booth
placement.
 2 attendee passes
 All standard sponsorship benefits
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MULTI-STAGE CONFERENCES: SUPPLEMENTAL OPTIONS

COFFEE SERVICE — REQUEST

LIVING ROOM SETUP — $3,500
Enhance your exhibit area with a “living
room” set up to host meetings with
prospects and clients.
FAST PITCH — $2,500
Pitch your company and solutions
during our Fast Pitch Session, taking
place in center stage of the Tech Hub
PRICING
Add a coffee service to your living room set
up to entice customers and prospects to visit
with you and your team.

 Couch, 2 side chairs, coffee table exhibition area.

 Includes additional on-site branding  Additional logo and company name
inclusion under Fast Pitch section of
agenda

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WHY SPONSOR
Build Sales Pipeline
Delivers Thought Gather Market Drive Brand
/ Target Strategic Rate
Leadership Intelligence Awareness
Accounts
Establish thought leadership Multi-Stage Conferences
through stage/panel speaking Headline Sponsor     $75,000
opportunities.
Stage Sponsor     $50,000
Roundtable Discussion     $35,000

Meet with the whole buying Thought Leadership     $28,000

team from organizations
ranging from startups through
F100 enterprises.
Panel Partner     $18,000
VIP Experience    Upon Request
VIP Hosted Dinner    $27,500
VIP Lunch Table   $10,000

Multiple stages with just one Multi-Stage Conference Add-Ons

networking space — gain access
to hundreds of attendees
Build your brand through
exposure on event marketing
and collateral.
Video   $10,500
Double Exhibition Booth   $12,000
Standard Exhibition Booth   $7,500
Startup Pavilion Booth   $5,000
Living Room Setup  $3,500
Fast Pitch     $2,500
Coffee Service  Upon Request

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PRODUCT
OVERVIEW:
CUSTOM CONTENT
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SUPPORTING YOUR ONLINE EFFORTS: CUSTOM CONTENT DEVELOPMENT
CONTENT SYNDICATION
In a world where data and content must unite to be king, Argyle offers custom  Want to enhance your new content asset?
content asset creation as well as lead generation capabilities that extend the impact Do you have an existing eBooks or White
Paper that you're looking to promote?
of your event sponsorship. Build your pipeline while also establishing your brand as Argyle will promote your content assets to a
targeted audience to help you generate the
a subject-matter industry expert. leads you need.
 Promote 2 months with 50 Guaranteed
Leads: $7,500
MEMBERSHIP SURVEY —
EBOOK — $15,000 WHITE PAPER — $10,000  Promote 4 months with 100 Guaranteed
$25,500 Leads: $14,000

Collect industry research and
insights to support your business
goals as you partner with Argyle
on a survey's topic and question
development.
 Fielding of survey (10
questions + demographics),
with 50 respondents
guaranteed
 Post-issue response data
(Excel) with respondent
identity scrubbed
 Post-issue client-branded
summary fact sheet (pdf)
Select a topic that aligns with Partner with and influence the
your brand, and partner with Argyle editorial team to write and
Argyle's editorial team to create produce a professionally
and write a custom eBook. The designed, 4-page white paper on
content will then be promoted to your behalf. (White paper will not
a targeted segment of Argyle's include charts.)
audience to generate leads.
 8-10 page co-branded eBook
 Logo inclusion on eBook cover
page
 Sponsor’s Statement with logo
in the eBook

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CONTACT
Please get in touch to find out
how you can get involved:
Sponsorship
212.255.0567
sponsorship@theiegroup.com

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