INSIGHT AND INTELLIGENCE

FOR THE OIL AND GAS INDUSTRY

MEDIA KIT
2019 / 2020
www.oilandgasiq.com
 Insight and intelligence for the oil and gas industry

OUR VISION
The information based portal dedicated to providing the latest oil and gas intelligence through premium
content and insight from the world’s foremost thought leaders online and across our industry leading events.
In today’s competitive and challenging market, solution providers need to build a highly-visible online presence to position themselves as
experts in their field. Well-positioned digital content marketing can help place companies as thought leaders in the crowded digital landscape.
Oil & Gas IQ provides cutting-edge industry content to more than 150,000 global members and has established itself as a leading provider of oil
and gas industry intelligence. Oil & Gas IQ has a proven record in content marketing.
Since 2010, we have worked with more than 500 sponsors – using targeted email, social media, search engine optimisation and pay-per-click
advertising – to help them engage with their target audience.

OUR CLIENTS INCLUDE

For more information contact the Oil & Gas IQ team: sponsorship@cxnetwork.com
 Insight and intelligence for the oil and gas industry

DEMOGRAPHICS
Our community members are more
loyal to our brand and engaged
than our other delegates. These We see working with Oil & Gas IQ as an
qualified professionals spend more
time accessing our content and 150,000+ 163,000+ essential part of our marketing strategy,
and in the weeks following a recent
interacting across our social channels. OPT-IN SOCIAL
Critically this high-value audience MEMBERS FOLLOWERS collaboration we received both
also spend more money online. site visits and closed a significant
deal with a client we had been
Our event delegates are key decision makers
attempting to engage for a
in their fields and qualified buyers who travel
significant amount of time.
the world to attend our events and network
with their peers. Their influence and status is 1,000+ 2.1M+ Schlumberger
what makes our events the world’s leading EVENT GLOBAL
oil and gas event series. DELEGATES DATABASE

AUDIENCE BY SENIORITY AUDIENCE BY REGION

28%
20% 19%
24% 23% 56,500+ group
members

11% 68,000+ followers

6%
5%
30,700+ likes

C-level VP/Director/ Manager/ Europe North Asia Africa Middle

Head Other America East

For more information contact the Oil & Gas IQ team: sponsorship@cxnetwork.com
 Insight and intelligence for the oil and gas industry

THE JOURNEY
Oil & Gas IQ is the world’s largest content portal dedicated to providing
business intelligence for the hydrocarbons industry
We explore oil and gas industry developments and facilitate the continued
learning of oil and gas professionals. We offer technical and strategic oil
and gas conferences across Europe, Asia, the US and the Middle East.
Every year we educate 1,000 strategic and practical executives.
Through Oil & Gas IQ, we offer oil and gas events and oil and gas seminar
presentations to keep you in the know about technical, strategic and
commercial issues that affect your bottom line.
We provide a plethora of free online content featuring the latest oil and
gas news headed by the Editor.
Our content library includes articles, podcast interviews, videos, columns
and white papers focused on gas and oil research.... all for free!
Our 150,000 members benefit from a culmination of 100 industry
research, practical information and tools that cover solve critical
everyday business problems.
Our topics include HSE, risk management and process safety, HPHT,
knowledge management, exploration, upstream and downstream
disciplines including FLNG, asset integrity management, acquisition
and divestiture, reserves estimation, local content and much more!

ATTEND BUYING STAGE OPPORTUNITY SOLUTION

DIGITAL
EVENTS UNAWARE •Highlight the prospect’s challenge
ATTENDING Build brand awareness and
OUR •Create awareness of your brand and solution begin generating leads
PHYSICAL •Present your product as a solution to the challenge
EVENTS AWARE/INACTIVE •Reiterate the problem/challenge
•Educate prospect about features & benefits Position your brand as thought
•Reaffirm value proposition leader and generate leads
ACCESS
•Establish top-of-mind awareness
CONTENT
ACTIVE •Differentiate solution from competitors during
ONLINE comparison & evaluation process Help prospects compare,
evaluate, and connect
MEMBERSHIP •Nurture relationship
PILOT •Allow prospect to “test drive” product Invite prospects to sample
VIEW •Build prospect’s confidence in solution and experience the solution
WEBINARS
PURCHASE WINDOW •Turn prospect into a customer Facilitate purchase

For more information contact the Oil & Gas IQ team: sponsorship@cxnetwork.com
 Insight and intelligence for the oil and gas industry
OUR PRODUCTS
As one the largest online energy communities – Oil & Gas IQ strives to give our partners a clear voice in crowded spectrum. Over the past five years we have generated over 20,000
marketing qualified leads through targeted campaigns. As a leading oil and gas platform we can help you meet your specific business goals and objectives through a variety of fully
customizable products and packages. Give us your aims and we will build a customised package to help you achieve your goals.
WEBINARS
Engage with a captive audience
for an hour-long live webinar.
You’ll have the opportunity to
present a case study with one
of your customers and share
the benefits of your solution
with attendees.
DIGITAL EVENTS
Be part of a week-long, digital
event where you will own a live
webinar session made up of a
customer case study, Q&A and
demonstration of your solution.
And receive the leads from ALL
sessions, including your own.
WHITE PAPERS/EBOOKS
Provide us with your existing
thought leading white paper,
ebook or non-promotional case
study for a high visibility lead
generation marketing campaign.
Don’t have the editorial resources
to produce a white paper? We
can also help with the research
and analysis to help you create
a landmark white paper.
For more information contact the Oil & Gas IQ team: sponsorship@cxnetwork.com
OUR MARKET REPORTS
Align your brand with one of our
topic specific reports to generate
leads and position yourself as an
industry thought leader.
BANNER ADVERTISING
With 20k+ Website views a month
and over 50k+ E-Newsletters
subscribers banner advertising
across our site and newsletter
is a highly visible way to
showcase your solutions.
SOCIAL MEDIA OUTREACH
We are perfectly positioned to
help amplify your Social Media
presence. Connect with our
60,000+ social media followers
across multiple channels for
a community engagement
campaign that ensure all
prospective clients are aware
of your company’s solutions
and successes.
CUSTOM SURVEY AND
INFOGRAPHICS
We will survey our audience
on a topic aligned with your
messaging to create and
promote an infographic.
REMARKETING
Although webinar, digital events, infographics can provide
Among the most effective forms branding opportunities, their main point is for lead gen and
of digital advertising, retargeting
thought leadership. Retargeting, banner advertising and
uses “cookies” to track our visitors
podcast sponsorship gives maximum branding exposure.
and present them with ads on
other sites. This opportunity
increases your brand exposure and LEAD GEN THOUGHT BRANDING
adds additional influence to your LEADERSHIP
online marketing campaign prior
to the event. You can also retarget Webinar
prospects you didn’t get to meet
at our events. You provide the ad
creative, we take care of the rest! Digital Event
BRANDED CONTENT HUB Whitepaper
Gain powerful brand exposure in an
exclusively branded dedicated hub
Market Reports
that serves as a key destination for
the community to find all of your
Remarketing
content across all formats. Your
content hub can include press
releases, webinars, articles, blogs,
Infographic
reports, videos, contributor profiles
and other mixed media. Your hub can
evolve throughout your campaign Banners
to highlight your latest content and
by collating your content in a
Social Media
dedicated repository you can
build maximum brand credibility
and loyalty from an engaged Branded
audience eager to download Content Hub
multiple pieces of content! We
can also help you develop the Double tick highlights a key strength of the inventory.
content and establish thought
leadership in your key topic area.
 Insight and intelligence for the oil and gas industry

JOIN OUR INFLUENCERS

The importance of influencers and taste makers now has an impact that was unheard of even a few years ago. Professionals want to discover new
and credible trending voices in every industry. But with so many sources of information it is getting harder to cut through the noise and reach the right
audience. Social media has democratized online visibility and decision makers are now increasingly using social media and online channels as part of
their research phase to influence their budgets and strategy.
IQPC Digital invite you to join our Influencer initiative. You will join a select group of the world’s leading pioneers, leaders, and innovators that our
audience look to for unique perspectives and inspiration. We give the most engaged and thoughtful contributors a wider platform to share insight and
our editorial team will work closely with you to get your input on new content in the form of articles, videos, reports podcasts and across social media.
As an Influencer you can directly help our professional members to be more informed and spark intelligent conversation across our community platforms.
All leading to a boost in your profile, more awareness for your brand, and more leads for your business.

Increase your Individual Influence Increase your Company’s Brand Influence

ADVISORY BOARD: BRANDING:
•Your photo, and bio listed on the Advisory Board page with other thought leaders. •Your company logo on every page, linked to a description page with your
•An announcement about your appointment made in the weekly newsletter company bio and company links
•Participate in the annual Advisory Board meetings
SOCIAL MEDIA:
SOCIAL MEDIA: •We retweet or like your corporate posts.
•We promote your personal social media exposure including retweeting
your tweets and sharing your LinkedIn and Facebook posts THOUGHT LEADERSHIP:
•We give you the IQPC Digital Influencer logo , signature and information to •Input into/additional direction into our editorial calendar – where you believe
add the appointment to your profiles there is scope for further content, reports etc.
•We help you establish your industry awareness INSIGHT:
THOUGHT LEADERSHIP: •You get advanced access to cutting edge research before it is published
•Participate as a guest on our B2BIQ Podcast series to the general public.
•Get advance embargo copies of key reports and you give us quotes or
other insights which will be shared in the report and on social media.
INSIGHT:
We help Influencers reach a bigger, smarter audience
•Get advanced access to cutting edge research and position themselves as leaders on the forefront of
business intelligence

For more information contact the Oil & Gas IQ team: sponsorship@cxnetwork.com
 Insight and intelligence for the oil and gas industry

IQPC DIGITAL
Oil & Gas IQ is part of the IQPC Digital network which unites more than 11 industry specific portals which
serve over 1 million opt-in members. Our leading portals each boast over 100,000 senior decision makers OUR REACH
& budget holders amongst their ranks.
Members of our online community receive complimentary access to additional resources such as our
growing library of webinars from industry leaders, white papers, tailored research, data products, email
newsletters and special member only digital events.

1.2m+
As well as producing high quality content for our audience we power the world’s leading B2B real
world conferences and digital events. By working with Oil & Gas IQ you can tap into IQPC Digital’s wider
membership and global database for a true cross-sector campaign.
OPT-IN PORTAL
MEMBERS

9.6m+
GLOBAL
OUR CONNECTED COMMUNITIES DATABASE

400k+
SOCIAL
FOLLOWERS
For more information contact the Oil & Gas IQ team: sponsorship@cxnetwork.com
 Insight and intelligence for the oil and gas industry

WHO IQPC DIGITAL WORKS WITH

For more information contact the Oil & Gas IQ team: sponsorship@cxnetwork.com
 Insight and intelligence for the oil and gas industry

WE ARE FULLY GDPR COMPLIANT

As a  global organization, IQPC Digital complies with all applicable
data privacy laws.   We have been preparing for the General
Data Protection Regulation (“GDPR”) for the past year and have
updated our practices to meet the highest standards of privacy. 
In early 2018 we completed an independent GDPR audit that
outlined our role as a data controller and assisted us in outlining We keep all data We have adopted
and addressing ways to ensure protection and privacy of data
throughout our business practices.  All the above has also been
in Oracle CRM on a privacy by design
reviewed by external data protection experts ensuring that all Amazon Web Services - approach
our contracts, policies and processes reflect our commitment both part of the
to managing data in a lawful, fair and transparent manner. privacy shield
In other words, all our partners are fully protected when
reaching our 1.2m opt-in members  

We have a GDPR We have a Every IQPC Digital

compliant privacy dedicated Data employee has
statement and Protection Officer undergone GDPR
preferences compliance testing
center and certification

For more information contact the Oil & Gas IQ team: sponsorship@cxnetwork.com
 Insight and intelligence for the oil and gas industry

EDITORIAL CALENDAR
JANUARY FEBRUARY MARCH APRIL
• Oil, gas & geopolitics • State of the industry • State of the industry report: • State of the industry
predictions  2018 report: M&A Operational excellence report: LNG

MAY JUNE JULY AUGUST

• State of the industry report: • State of the industry report: • State of the industry report: • State of the industry report:
Asset integrity Asset integrity Artificial intelligence Cyber security

SEPTEMBER OCTOBER NOVEMBER DECEMBER

• State of the industry report:  • State of the industry • State of the industry report: • State of the industry report:
Process safety report: FPSO Intellectual property Decommissioning

For more information contact the Oil & Gas IQ team: sponsorship@cxnetwork.com
 Insight and intelligence for the oil and gas industry

EVENT CALENDAR
Oil & Gas IQ events are hosted throughout the year in a variety of locations across the globe. Our events are carefully tailored to provide delegates
with senior level networking, cutting edge learning and targeted business development opportunities.

JAN FEB MAR APR JUN

LNG Bunkering Summit Maintenance Kuwait Summit Asset Integrity 6th Annual Crisis and Risk Operational Excellence
Amsterdam Kuwait Management Summit Management Summit in Oil and Gas Calgary
Oman Kuwait Canada
FPSO Europe Congress
United Kingdom

SEPT
Cyber Security for Energy & Utilities Operational Excellence in Refining FPSO World Congress Production Optimisation
United Arab Emirates and Petrochemicals Marina Bay Sands, Singapore, Singapore Middle East Conference
United States Kuwait
Corrosion and Inspection Flare Management and Reduction
Oman Process Safety Summit Summit United Arab Emirates Port Infrastructure Development
United Arab Emirates The Netherlands
Power Grid Resilience
United States

OCT NOV
Shutdowns and Turnarounds FPSO Americas Congress FPSO Europe Roundtables
The Netherlands USA UK
Operational Excellence Digital Transformation in
in Oil and Gas Oil and Gas
United States Kuwait

For more information contact the Oil & Gas IQ team: sponsorship@cxnetwork.com
 Insight and intelligence for the oil and gas industry
MEET THE TEAM
Richard de Silva, Global Editor-in-Chief
With over 9 years media experience including 7 years in
defence editorial, Richard is a skilled communicator across
print and digital. He uses his extensive defence industry
knowledge and network to provide a unique perspective
on the latest trends and developments across the
defence & aerospace landscape. Richard is the voice of
DefenceIQ.com, Defence IQ’s online content portal, writing
articles and reports and conducting interviews with key
industry figures. Richard’s leadership ensures that Defence
IQ continues to be the one-stop shop for defence industry
news and information.
Sumit Dutta, Head of Digital Marketing
With over 15 years experience in B2B marketing Sumit
heads up Digital Marketing for IQPC Digital’s online
communities. Since joining IQPC in 2009, Sumit has
launched, established and managed a number of
these communities. He was responsible for building IQPC
Digital’s biggest and fastest growing community as well
as the company’s biggest social following.
For more information contact the Oil & Gas IQ team: sponsorship@cxnetwork.com
Iain Small, Head of Online Sales
Experienced senior sales leader, with a highly successful
track record of building and leading sales teams in each
role in my career. Currently building a successful digital sales
operation within the B2B event industry. My sales expertise
has been valuable in a number of business verticals
including digital B2B events, online platforms in recruitment
and compensation data, 360 degree skills solutions,
Graduate recruitment and marketing for international
financial services brands and law firms.
Adam Muspratt, Editor
Experienced Content Writer with a demonstrated history
of working in defence, pharma, information technology,
SaaS, energy and futurology. Skilled in SEO, journalism, news
writing, editing, and creative writing.
Patrick Gallagher, Marketing Manager
A highly self-motivated and results focused Digital Marketing
Professional with a track record of success within B2B. Key
areas of strength include email marketing, social media and
SEO. Possesses a strong understanding of all the techniques
involved in generating more traffic, increasing conversion
rates and improving user experience.
 Insight and intelligence for the oil and gas industry

GET INVOLVED
Our focus on the contact that matters most makes us the primary resource
for executives to turn to.
We understand you need to maximise ROI on digital marketing and
you need to get your message in front of the right audience at the right
As a result of working with Oil & Gas IQ,
time. We help you establish and sustain your position with your target ABB has recently secured a significant,
audience online, reinforcing your brand and establish a profitable six figure contract with an established
funnel for new customers.
North Sea based operator. This contract
Our full-service solutions enable you to quickly organize and execute award for provision of consulting services
a content marketing campaign. Our packages include a full suite of
production, platform, hosting and audience development services. across a number of assets was secured
We provide continuous lead and audience data capture while delivering within 6 months of the initial engagement
a highly engaging experience for viewers.
with the client who was not previously an
We’re happy to walk you through the products and channels available active prospect for us.
and help create a bespoke package just for you.
ABB Engineering Services
For more information on how Oil & Gas IQ is uniquely placed to help you
shape and deliver your message to a targeted audience contact us now!

Oil & Gas IQ offers a rare opportunity

to hear about operator experiences
Contact Iain Small now and benefit from their learnings.
Iain.Small@iqpc.com A good opportunity to network with
+44 207 0361335 other people working in this area
ExxonMobil