DINIE ZULKERNAIN
Marketing Executive / Project Manager
Kuala Lumpur, Malaysia
+6013 5124 670
dinie1401@gmail.com
LinkedIn Profile
Curriculum Vitae (CV) – Dinie Zulkernain
SUMMARY
Project manager for B2B & B2C products in APAC from beginning of the
funnel all the way to the analytics.
WORKING EXPERIENCE
BUSINESS MEDIA INTERNATIONAL
Marketing Executive & Project Manager
August 2018 – July 2020
B2B & B2C Products (APAC)
SME100 Awards (Singapore, Indonesia, & Malaysia), Mega Career Fair,
Postgraduate Education Fair, SME Solution Expo, Future HR, & Inspired
SME. Also SME, HR Asia and Capital Asia Magazines.
Product Development & Monetization
• Ideation & development, identified monetization opportunities
& strategized for Virtual SME Solution Expo in pandemic period
• Ideation & development of Future HR.
Advertising, Promotion & Collateral
• Targeted paid & organic advertising for B2B & B2C products on
billboard, printed ads, Facebook, LinkedIn, EDM and more.
• Created marketing collaterals such as brochure, presentation
deck, application form, & more.
Branding & Distribution
• Displayed & distributed products’ advertisements & collaterals
via strategic partnership & events.
• Doubling magazine distribution in newsstands, partners’
venue, & digitally entered Asia Pacific region.
Retention
• e-Newsletter content marketing to softly promote products.
Leads Generation
• Optimized landing page linked to marketing collaterals for
signed up for all products.
• Generated more than 100 leads in just 3 months’ time via
advertising, partnership & events.
Partnership Negotiation & Leveraging
• Negotiated over 100 media partnership in just 10-month time.
Via barter or packaged at a great value.
• Supporting partnership with associations. Leveraging on their
media, brand & members.
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 • Ideate & negotiated exclusive privilege partnership. Partners
get to advertise, members get discount, company gets to
leverage on partners‘ brand & reward members.
Analytics
LinkedIn Profile • Analyzed metric to tweak marketing campaign.
Per week average:
• Targeted B2B ads: 15K reach, 40K impressions, 370 unique
clicks, 3 – 20 leads generated, & RM 140 cost.
• Targeted B2C ads: 70K reach, 145K impressions, 1200 unique
clicks, 4 – 25 leads generated, & RM 500 cost.

YAYASAN BANK RAKYAT

Talent Rakyat
April 2018 – July 2018

Product development through phone call research. Branding and lead

generation at exhibition booth.

ETHIXBASE 360
Research Analyst
September 2016 – November 2017

I conducted research and enhanced due diligence on individuals and local and
international companies. Reports include background information, location,
negative media findings, litigation, bankruptcy, regulatory and law
enforcement findings.

EDUCATION
Universiti Sains Malaysia (USM)
Master of Anthropology and Sociology (2013-2017)

Universiti Malaysia Sarawak (UNIMAS)

Cognitive Science (2007-2011)

SKILLS
Negotiation & Partnership
Copywriting & Branding
Research & Analysis
Product Development

CERTIFICATIONS
Google Fundamentals of Digital Marketing (ID: YCVZKQQLS)
Google Ads Measurement (ID: 63433831)
Google Ads Search (ID: 62704062)
Google Ads Display (ID: 62627864)
SEO by eMarketing Institute (ID: CERT001264887-EMI)

Curriculum Vitae (CV) – Dinie Zulkernain Page 2 of 2