Bineet Kaur

+91-9958426103

bineet224@gmail.com

Janak Puri, New Delhi, 110058

Marketing Professional

ABOUT ME
I am a motivated and modern professional with 7+
years of experience. My area of expertise is brand EDUCATION

(2018-2020)
building and growth, having led cross-department
teams towards brand, product & digital marketing. Mudra Institution of Communication and Arts,
Achieving consistent & successful results, I am an Ahemdabad (MICA)
adept & agile marketer.
Major - Brand Management
Minor- Digital Marketing

WORK EXPERIENCE

(2015-2016)
YMCA Institute of Management Studies,
Edge Metaversity (earlier Gus Global now M Square Media) New Delhi
Major - Brand Management
MARKETING MANAGER Minor- Sales Management
Mac'23 - Nov’23

(2012-2015)
Developed and executed a comprehensive Go-To-Market (GTM) Kamala Nehru College, University of Delhi
strategy for the launch of EDGE Metaversity, a renowned AVGC New Delhi
institute in India. Bachelors Of Arts in Geography and
Managed the entire customer lifecycle marketing, including early Psychology
engagement, activation, and real-time bidding (RTB) deployments
to maintain constant user engagement and control attrition in both
Indian and European markets.
Formulated year-long content strategies for multiple platforms, SKILLS
boosting the brand's online and offline presence through social
media, website, paid media, and out-of-home (OOH) advertising.
Brand Identity Redesign, & Brand
Orchestrated nationwide product launches and organized AVGC-
related events, resulting in an impressive 42% increase in organic Management
brand searches. Brand & Tactical Campaign
Successfully executed high-performing audio campaigns using
planning & execution
Paytunes, achieving a remarkable 3.07% click-through rate (CTR)
and substantial lifts of 69% in direct website traffic and 49% in Performance Marketing Strategy
organic searches. planning & execution
Managed global partnerships with institutions like Trazos, Unreal
Engine, IAMAG Masterclasses, and financial institutions, leveraging Marketing Calendar planning &
these connections to enhance the brand's visibility and affinity. execution
Implemented streamlined processes for online reputation
ATL, BTL Marketing & Project
management (ORM) and customer relationship management (CRM)
automation, significantly improving the brand's positive perception Management
among the target audience, with fast response times and query Customer Experience Management
resolution.
Customer Journey Mapping
thinkbridge software pvt. ltd. Research & Analytics
PR and Media Relations Social
CORPRATE BRANDING SPECIALIST
Feb'22 - Feb'23
Media Marketing Brand Content
Marketing
Proficiently managed and expanded online communities while
ensuring a positive brand reputation. Go-To-Market Strategy and
Executed targeted social media strategies to enhance brand Planning
visibility and engagement.
Actively monitored online conversations and responded to user
interactions effectively.
Generated compelling and relevant content across multiple
social media platforms to drive audience engagement and
retention.
 Ensured the seamless delivery of new products and brand CERTIFICATIONS
initiatives, meeting or exceeding established goals and timelines.
Strategically planned and executed influencer campaigns and Google Campaign Manager
content partnerships on a national scale, collaborating with Google Analytics
vendors, publishers, and agencies to promote products and Google Search & Display
brand initiatives effectively. Hubspot Email Marketing
Sprinkler Social listening
Refract Consulting pvt. ltd.
ASSISTANT DIGITAL MARKETING MANAGER
Apr’20 - Jan’22 AWARDS AND CERTIFICATIONS
Rising Star- Refract Consulting
Moksha Designs pvt. ltd. Employee of the month - Interglobe Technologies
SOCIAL MEDIA MANAGER
Sep’18- Mar'20

Managed blue chip clients with turnover over 100 CR. Product
launches across digital platforms while increasing SOV & GMV INTERNSHIPS
through high recall communication & influencer & PR
partnerships
Marketing Intern with BHM Hospitality Group
Contributed to clients becoming India's #1 brand in
(Pind Balluchi Restaurants)
headphones, beauty, skincare etc.
Revenue Growth: 100% Duration: 6 months
15 New Products Launched across various kinds of retail
including eCommerce Intern- Events and Seminars with Medanta
3 Awards won by company. 100+ influencers tied up. Medicity Hospitals
Duration: 3 months
CARS24 pvt. ltd.
SOCIAL MEDIA ASSOCIATE
Feb18- Aug'18

Interglobe Technologies pvt. ltd.

CONTENT ASSOCIATE
Nov17- Jan'18