ABHIJIT PAUL

EFFECTIVE GROWTH MARKETER

CAREER GOALS
I look forward to a journey in Digital
Marketing, Online Brand Management &
Growth. Proficient in running Facebook &
Google Ads . Open to work with Brands and
agencies across the world. Managed Digital
Branding, content ideation, ads operation and
scaling for various Brands.
LEARNING CURVE
Grads in Pharmacy 2002-2006
B. Pharmacy ( WBUT) CGPA- 8.1/10
REACH ME AT
8100027506
paulabhijit981@gmail.com
Kolkata
CAREER HISTORY
Sr. Analyst Digital Marketing (April 2023
onwards)
Digicommerce Marketing India Pvt Ltd.
Creating daily Reports on campaigns
See day to day campaign optimisation
Create Daily, weekly, Monthly Reports
Manage creative briefs for the clients
Manage campaigns on FB & Google
Track budget and performance

PGPM Marketing 2009-2011

Digital Marketing Specialist( Sep 2021 -Mar 2023)
Globsyn Business School GPA- 6.3/9
Virtual Employee Pvt Ltd (CMMI LEVEL3)

Marketing Ecommerce & lead generation for

MAIN INTERESTS
Brand Management
Online Reputation & Growth
Digital Marketing Strategy
PPC , SMM & Sales funnels
Retention & Email Marketing Campaigns
Story Telling via Images, Video & Words
ACHIEVEMENTS
Consistent Performer in SEO optimisation
Built & Managed Social Media campaigns upto 5
Roas
Managed Ad spends upto $1000 per day
Scaled up Ecommerce Revenue by 100% with
Keya Seth Cosmetics in 6 months
Businesses abroad.
Managing Google & Facebook Ads.
Presenting actionable Digital Marketing
Strategy for Ecom and B2B clients including
SEO,PPC and SMM.
Creative testing and design strategy.
Managing PPC & Shopping campaigns for Ecom
Conversant with Clevertap, Hubspot marketing
for customer retention & engagement
Social Media Buying , strategy, creative design
Creating Social media plans.
Marketing Automation implementation.
Using Google analytics and google search
console for business insights.
Social Media A/B testing & scaling campaigns.
LinkedIn Marketing
Countries worked for: UK, AUS, NZ
Managed Budgets upto: $40000 pm
Business Project managed:
Beauty & cosmetics
World wide wrestling
Customised Apparels
Dental Clinics

PLATFORMS MANAGED

Clevertap Tag Manager

Mixpanel Google Ads
Google Analytics Facebook Ads
Google Optimize Shopify
Google shopping
 Senior Sales Executive Oct 2012 - Dec 2014
Growth Marketing Manager ( Mar2021 -Aug2021 ABP Pvt Ltd, Kolkata, WB
Keya Seth Cosmetics, Kolkata
Manage Ecommerce & Digital Marketing on • Print Circulation sales and Market development in
Shopify assigned territories.
• Managing Channel Health and development by
Amazon FBA marketing
implementing new initiatives.
PPC AD campaigns, Google Analytics , Tag
Manager
SEO optimization for website
Using Google analytics for better insights and Territory Sales Executive Jan 2012 - Sep 2012
managing Ecommerce goals. Sanofi-Aventis , Kolkata, WB
Social Media Marketing (FB & IG) with Paid
campaigns • Territory sales Management through distributor and
Managing other marketplaces and proper listing retailer network.
• Launch of new products and maintaining existing
of products.
products.
Managing other marketplaces and proper listing
• In-shop Branding and local BTL activities.
of products.

Territory Executive May 2006 - Apr 2008

Chief Customer Relation and Analytics (July 20 to
Nestle India Ltd, Kolkata, WB
Feb 21)
Ability Games, Kolkata
Channel sales and Retail development.
Manage CRM and analytics of 11wickets and Primary and Secondary Sales KPI maintenance.
Rummy24 Maintaining Product and market hygiene.
Data analysis from CRM-Clevertap, Optikpi Distributor management
Customer Retention & Engagement via Retail penetration
Clevertap
PPC AD campaigns, Google Analytics , Tag
Manager (Managed budgets upto Rs.60 lakhs)
Media Plans with Google, Facebook LEARNING CURVE IN DIGITAL MARKETING
Using analytics – Singular and Google
analytics.
Certificate in Digital Marketing: Digital
Drive customer retention and revenue. Marketing
Managing Google Paid Ads for search and
Manipal Prolearn - India
Display and social media
Influencer Marketing Digital Marketing Strategy : Digital Marketing
Strategy
Media Sales Manager (Jan 2016 - Dec 2019) Digital Marketing University - Kolkata
JC Decaux Advertising India, Kolkata, WB
Digital Ads Certification
Manage all the key accounts in East spanning Media Digital Scholar - India's Only Agency Based Digital
agencies, Corporate and Govt revenue generation. Marketing Institute
•Client Engagement & liaison with Brand teams and
Key decision Makers.
Time bound payment collection & adherence to
Google Certifications
Ethical Business practices of JC Decaux. Search AD
Developed strong relationships with advertisers and Display AD
negotiated pricing following established procedures. Shopping AD
Analytics
Branch Sales Head Jan 2015 - Dec 2015
Indiamart Intermesh Ltd, Kolkata Other Certifications
Content Marketing certified on Hubspot
• Client Acquisition and Lead Branch Team for Kolkata Certified in Content Strategy Masterclass from
market.
CMC online
• Prospecting and pitching customers to understand
SEMRUSH -Certified Mobile and Technical SEO
needs and provide service.
• Digital Media Sales for leading B2B portal to SME, SEMRUSH- Certified Keyword Research &
Distributors, Direct Manufacturers of white goods and Backlink Management
traders. Google Ads PPC course from Digital Scholar
Academy