VARUN KOHLI
Performance Marketing Expert
ABOUT ME
Passionate Digital Marketer with
6+ years of experience in
providing business and marketing
solutions to diverse brands. Aspire
to achieve greater success in the
industry gaining more knowledge
and imparting same with others.
PROFESSIONAL SKILLS
Digital Marketing
Performance Marketing
Ecommerce Marketing
Retention Marketing
Search Engine Optimization
Ecommerce Paid Marketing
Social Media Management
Social Media Strategy
Social Media Marketing
Branding
Google Adwords
Google Analytics
Search Engine Optimization
PERSONAL SKILLS
Reliable and professional
Organised
Time management
Team player
Fast learner
Motivated
Passion for Marketing
Entrepreneurial in Nature
CERTIFICATIONS
Google AdWords Certification Search,
Display, Video, Shopping
Digital Marketing Course by Digital
Deepak
Google AdWords Certification - GMB,
Analytics
Advanced Computer Software Course
( 90 Days )
Education Contact Me
MBA In Marketing & Finance 9999412279
Jagan Institute of Management varunkohli33@gmail.com
2020 - 2022
West Delhi, India
Bachelor of Arts
Shivaji College: DU digitalvarunkohli
2014 - 2017
Experience
Aug 2020- Present: Crux Creative Solutions PVT Ltd.
Sr. Digital Marketing Associatie
Brands: Carlelo, Meena Bazaar, Taplow, Minosha, Usana etc
Manage Digital Marketing Strategies for Crux Creative Solutions clients and
organization website with planning and executing- Ecommerce Marketing, SEO,
SEM, and SMO campaigns with a view to create and maintain the company's and
Client's presence and image in the market.
Responsibilities included a combination of:
1. Managing key client accounts
2. Tracking the project deliverables and matching those with agreed deadlines
3. Analyzing the success of client campaigns, producing reports and data analysis
as supporting evidence
4. Ensuring key Service Level Agreements are met
5. Liaising and updating stakeholders on the status of projects
Brand Success
CarLelo Sucess: 334.11% increase in organic traffic, 30k+ Keywords ranking on top
Google pages. Delivered 9871 monthly leads with 1.5Lakhs spent at Rs.15 Cost per
Lead. Brand got funding of 150Cr after 2 years of performance.
MEENA BAZAAR Success: Social Media spend of 2,76,000 Yearly resulted in 25,82,850
sales (9.3% ROAS). Organic website traffic increased by 32.11% with 600+ top Google
page rankings
June 2019 - Aug 2020: DI Infotech
Sr. Digital Marketing Executive
Brands: Aks Clothing, Sojanya, Binicars, Chef forno etc
Worked as a Digital Marketing Manager and SEO Lead at Diinfotech, a 15-year-old,
leading Digital Marketing and Software Solutions provding company in Delhi, India.
1 have provided expert solutions to 35 clients from India and the USA.
Building SEO Strategy Promote both On page and Off page activities.
Brand Success
Aks Clothing Success: Delivered 7926 monthly leads from Social media with spent
of Rs 41,688 and Cost per lead: Rs 5 for the Wholesale Section.
Sojanya Clothing Success: Delivered 3228 monthly leads from Google Ads with
spent of Rs 1,11,900 and Cost per leads: Rs 34.5 for Products purchase
Sep 2017 - June 2019: DIGICOTS (Head field Solutions Pvt Ltd)
Sr. Digital Marketing Executive
Brands: Khaitan Public School, Amity, Philips, Gurukul, Glocal
Rpo, Zerobeli, Implantree International, DCHICA
Managing the social media marketing platforms; Focusing on Linkedin, Twitter,
Facebook, Instagram, Pinterest, and Youtube Paid Campaigns.
Building SEO Strategy Promote both On page and Off page activities and also
provide an SEO analysis report, and interactions with developers related to the
website to ensure better performance that can help in ranking, and traffic to the
website.
Brand Success
Khaitan Public School Success: Website Traffic increased by 25% monthly with
15 Keywords On 1st page relate to admission for Nursery.
GURUKUL Success: Starting from website creation to 360 digital presence, worked
on the brand and captured maximum prospects through all my digital activities.