S H I V A N G G O E L

D I G I T A L M A R K E T E R

Email gshivang36@gmail.com LinkedIn shivang-goel-759668113/

Phone +919773663534

Address H.No- 211, Moh. Heeralal, Mawana, Meerut (UP)-250401

PROFILE SUMMARY
A hardworking and result driven individual who adheres to planning digital marketing campaigns, including
web, SEO,SEM, email, social media and display advertising. Adept at maintaining organization’s social media
presence across all digital channels. Dexterous at measuring and reporting on the performance of all digital
marketing campaigns. Identify trends and insights, and optimize spend and performance based on the
insights. Brainstorm new and creative growth strategies along with planning, executing, and measuring
experiments and conversion tests.

WORK EXPERIENCE
Associate Performance Marketing Manager
Oct 2020- PROHED (A Performance Marketing Agency)
Present Work extensively on handling paid media marketing requirements of clients from different
industries along with running paid campaigns on different online platforms to achieve the
goals according to the client's objective
Execute tests, collect and analyze data, identify trends and insights in order to achieve
maximum ROI
Prepare and implement strategies to scale up business growth along with maximizing ROAS
Responsible for consulting over 100 different accounts as Facebook Marketing Expert for
Facebook On-Boarding Program.
Proven track record of working across E-Commerce and Education Industries while working
on platforms including Facebook, Google, LinkedIn, Twitter, Taboola, TikTok, Shopee.
Credentials in handling the maximum monthly budget worth INR 50 Lakhs.
Managed lead generation campaigns for multiple programs for Times Professional Learning
& Times TSW.
Successfully collaborated and worked with clients of high-repute like Pearson Middle
East, A Box of Stories, Skoodo, Bodywise, Ninety-One, Iluvia Professional, Times
Professional Learning, Times TSW, Nestery, Chaayos & Fans Army.

Digital Marketing Executive

Brandhype
Jan 2020-
Worked extensively on SEO of a blogging website - Find Top Ten Ranks and the website of
Sept 2020 Brandhype.
Assisted in the formulation of strategies to build a lasting digital connection with consumers while
planning and monitoring the ongoing company presence on social media
Created and managed link building strategies, content marketing strategies, and social media
presences besides innovating and presenting new marketing platforms and strategies
Stayed abreast of new social media sites, web technologies, and digital marketing trends;
implemented these new technologies in developing campaigns and updated current campaigns to
include new information
 Performed both on-page and off-page activities on the blogs:
(On-Page)
meta title and description tags, image optimization, internal linking and external linking, new
keyword research using google keyword planner and search console
(Off-Page)
directory submission, profile creation, article promotion, blog commenting, forum posting,
classified submission, image submission, pdf submission, social bookmarking, web 2.0
submission.

Digital Marketing Intern

Sept 2019- PataHai Media Labs(India) Private Limited. (3 months)
Dec 2019
Managed the social media of PataHai App and ShahjiGhee.
Worked in social media calenders.
Made social media and ad creatives for PataHai and Shahji Ghee.
Made video ads for Pata Hai and Shahji Ghee.
Worked on SEO of PataHai website.
Worked alongside on ASO of PataHai App.
Helped in creating App Installation campaigns on Facebook and Google ads.
Worked on a shopify website of Desi Ghee product.
Helped in creating shopping ads campaings of Shahji ghee on Facebook and Google.

EDUCATION CERTIFICATIONS

July 2019- Skill Circle The Fundamentals of Digital Marketing

Digital Marketing Trainee - Issued by Google
Certified - Credential ID 444 MYT M9N
Digital Sales Certification
July 2018- Sri Guru Tegh Bahadur Khalsa - Issues by Google
College, DU - Completion ID 36959575
Inbound Marketing Certification
B.Sc Physical Science(CS)

- Issued by HubSpot Academy

6.2 GPA

Digital Marketing
May 2015- Shriram School (CBSE)
- Issued by Skill Circle
XII th (PCM)
Google Ads Fundamentals
87.4%
- Issued by Google
Apr 2013- Shriram School (CBSE) - Completion ID 36119342
X th

8.4 GPA

SKILLS
WordPress Facebook Ads

On-Page SEO Google Analytics

Off-Page SEO Google Ads

Social Media Marketing Client Handling

Search Engine Marketing Facebook ads

Pay Per Click Advertising consultation

I hereby declare that all the details provided above are true to the best of my knowledge.
(Shivang Goel)