About me

I have done Post Graduation from YMCA, New Delhi in 2020 in New
Media. I possess relevant working experience & skills in PPC (Google
Ads & SMM) and SEO. I am familiar with the tools required to
successfully performing the same. I am always striving to give my
best and stand up to the expectations where I am working by
leveraging my potential.

Work Experience

Total Work Experience: 1.5

Rayyan Siddiqui Years

Process Executive - Google

Digital Marketing Enthusiast July 2021 - July 2022
Cognizant Technology Solutions - 1 year

My roles & responsibilities were to tally Site Links with pages. Check
Personal Details
whether they are compatible or not.
Delhi | India
Extracting text ads from various websites using a dedicated
software for Google SERP.
rsiddiqui724@gmail.com

7017475208,
9808816631 Projects in IIDE - Indian Institute of Digital Education (June'22 -
https://www.linkedin.com/in
Nov - 22)
/rayyan-siddiqui-
b86275131/
Johnson & Johnosn - SEO
Skills I enrolled in a 5-month Digital Marketing course from IIDE. There
Time mangement I did SEO project which included performing complete Site Audit
Responsibility using tools like Semrush, Ubersuggest, Ahrefs. Further I did
Teamwork keywords research using tools like Keyword Planner &
Creativity Ubersuggest.

Confident After that I did On-Page SEO on WordPress using RankMath plug-in

Hardworking to ensure the page's SEO score goes at least above 85/100.
Selected potential websites I can reach out to to create backlinks
Softwares and drive relevant traffic.
Ubersuggest
Tata Altroz - SEM (Google Ads)
Semrush
I have done SEM project for Johnson & Johnson which entailed
RankMath
creating one ad campaign and then creating two ad groups. My task
Google Keyword Planner
was to create two different ad groups for 'Tata Altroz Dark Edition'
Yoast
and increase the ad strength by using a combination of different
Google Merchant Center headlines, site links, descriptions and extensions..
I have also worked on understanding bids and budgets that I am
Certifications
willing to spent on my Ad campaign based on the desired objective

Allen Solly, Mc Donald's - Social

Media Marketing -
Indian Institute of I created and managed different types of ad campaigns on
Digital Education Facebook Ads Manager. Worked on different technical aspects
including audience targeting based on
demographics/behavior/interests. I also got exposure into
Facebook Ads Library and how can we leverage that to create a
perfect marketing strategy. Learned Facebook Pixel and how to
use it to track the visitors and events.
 Worked diligently on all Campaign, Adset and Ad Level

Performance Marketing Executive - Yowza Consulting

Pvt. Ltd. - Mumbai (January 2023 - April 2023) 4-month
Internship

Worked on FB Ads Manager, Instagram Ads, Google Ads-

Promote organic facebook posts for clients, run catalog sales, traffic &
brand awareness campaigns and increase site visits, purchases and link
clicks while trying to align with the allocated budget
Worked for different clients across Google Ads and FB & Insta Ads
platform.
Very well versed with the fundamentals of running successful paid &
organic campaigns and increasing organic site ranking (SEO) through On-
page & Off-page & technical SEO.
Worked on Google Sheets, MS-Excel and gained exposure in creating
Pivot Tables, compiling weekly, daily, monthly reports for clients,
evaluating and assessing the FB Ads & Google Ads performance metrics
Worked extensively at all levels in Google Ads including running the
campaigns from scratch and setting the campaign objective, keywords,
bids& budgets, headlines, descriptions, site extensions.

Educational Qual.
Post Graduate Diploma in New Media
Aug 2019 - July 2020
YMCA, New Delhi
BA (JMC) Journalism
Guru Gobind Singh Indraprastha University June2016 - 2019
New Delhi

12th CBSE Board

Meerut
June 2016