MOHAMMED MARWAN MOHAMMED ANABTAWI

MARKETING AND DIGITAL PROFESSIONAL

Mohamed_enabtawey@yahoo.com UAE

(+971) 52-8788-311 /mohammedanabtawi

SUMMARY SKILLS
COMMUNICATION
Marketing professional with more than 10 years of experience CRM
developing and implementing comprehensive online and offline marketing
strategies for small and multinational organizations a collaborative, MARKETING SOCIAL MEDIA
SEO
passionate and detail-oriented leader with the proven ability to learn at MANAGMEN MANAGMENT
T
a fast pace and achieve both short and long-term goals. GOOGLE
AdWords
STRATEGIC
PLANNING
EVENT & PROJECT
TEAM
MANAGMENT
BUILDING

PROFESSIONAL EXPERIENCE
APR 2021 – NOV 2022 Tajmeel medical centers unit of Burjeel Holdings Abu Dhabi, Alain, Dubai
Marketing Manager
 Implementing marketing strategies that meet overall organizational goals for the 5 centers.
 Assessing strategic partnership opportunities for marketing initiatives.
 Overseeing the marketing department's individual projects.
 Liaising between the marketing department and upper leadership.

SEP 2018 – MAR 2021 Canadian Medical Center Group Abu Dhabi, Dubai, Sharjah
Digital Transformation & Social Media Manager
 Lead the group's digital transformation by creating websites, social media channels, and all owned digital
media channels
 Improved UI/UX design, content, and CTAs of the company website and social media campaigns, which
translated to a 250% increase in leads generated through the online channels.
 Created an SEO strategy that ranked CMC’s website on the first page of search engines for the keywords “Best
medical center in Abu Dhabi, Botox center in Abu Dhabi, cosmetology in Dubai”, and too many other
keywords.
 Monitoring the company’s social media accounts and offering constructive interaction with users.
 Executing SEM campaigns includes keyword research, writing Ads, A/B testing and setup of the campaign
according to Google, Facebook and Instagram best practices, daily optimization, conversion tracking and
budget planning.
 Measuring and reporting the performance of all digital media campaigns and benchmarking against KPIs.
 I collaborate with agencies, influencers, and other vendor partners.
 Managing junior staff, such as the graphic designer.
 Managing the implementation of the Call Center solution to improve ROI
 Build Marketing Automation and Loyalty Program system to increase the revenue.
 Design Email marketing campaigns.
 Video editing and graphic designs.

JAN 2017 – AUG 2018 Prime Art and Graphics design Abu Dhabi, UAE
Sales and Marketing Manager
 Create a digital and social marketing strategy (SEO, SEM), as well as a business plan and partnerships.
 Manage all aspects of offline marketing.
 Develop and present proposals to our pipeline of new business prospects in collaboration with the sales team
 Interact with the Account Management team to effectively manage client expectations, drive campaign
success and help set expectations for future growth.
 The project manager of the first artificial intelligence "Chatbot" solution for Abu Dhabi Airport till its
successful conclusion.

APR 2013 – DEC 2016 New Horizons Learning Center Abu Dhabi, UAE
Business Development Executive
 Create and oversee digital and social marketing campaigns.
 Manage and keep the organization's website(s) up to date.
  Create and optimize content for the website as well as social media accounts like Facebook and Instagram.
 Track and analyze website traffic flow, and provide internal reports on a regular basis.
 Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving
conversion
 Generate new business leads and manage existing accounts in the UAE, Middle East and Pakistan.
 Selling the company's full range of technology products, management and soft skills training courses.
 Made recommendations for digital improvements by producing data on competitors, pricing and their marketing
and distribution methods.
 Create, negotiate and close commercial agreements.

FEB 2012 – APR 2013 Metra Computer Co. (IT Distribution) Cairo, Egypt
Corporate Account Manager

 Client communications, conflict resolution, and revenue and deliverable compliance are
all under my responsibilities.
 Strives hard to keep the client budget under control and keep the sales level as high as
possible.
 Reviews all major deliverables (i.e. strategic brief, function spec, tech spec, etc.) To
ensure quality standards and client expectations are met.
 Report weekly to the Sales Manager on all account activities, including progress and call
reports

EDUCATION
SEP 2003 – MAY 2007 Bachelor of Commerce Cairo, Egypt
Ain Shams University

PROFESSIONAL COURSES / CERTIFICATES

 Google Analytics Certified. (Reference: 8686766182)
 Google AdWords Qualified - Display Advertising. (Reference: 6000205059)
 Google AdWords Qualified - Search Advertising. (Reference: 7828106061)
 DoubleClick by Google Search Fundamentals certified.
 Microsoft certified professional (MCP) in 2008 Microsoft ID (6457190).
 Cisco certified network associate (CCNA) in 2008 Cisco ID(CSCO11427221)
 Certified Ethical Hacking course (CEH) in 2015.
 Project Management Professional (PMP) in 2015.
 HP Social media marketing certification.
 HTML v4 Course Level (1 & 2) - New Horizons Training Center.
 Professional selling skills - Xerox Egypt in 2011
 Embedded Linux Basics and Advanced course - ITIDA.
 CCNA Voice.
 SonicWALL Network Security Essentials &Virtual Private Networking (VPN) & Securing Wireless
Networks and continuous data protection (CDP) Course.
 Event organizer for Economic Committee - AUC in Egypt in 2005
 Avaya Certifications (Midmarket, Contact Center, Enterprise Team Engagement, Customer Engagement).
ID# AV167780
 Mitel Certifications (MiVoice MX-ONE, MiVoice Business, MiVoice Office 400

TECHNICAL COMPETENCIES
 Search Engine (SEO, SEM).
 Adobe: Photoshop, Illustrator and Premiere pro.
 Microsoft: Windows 10, MS Office 2013, Publisher 2010, XLS 2013, Project 2010.
 Programming: HTML 4 and 5.
 Tools: Google (Editor, Trends, Analytics, Webmaster).
 Other: Mac, SAP, Oracle, Can Learn Applications Quickly.
 Maintenance hardware, software and supporting LAN and WAN.

LANGUAGE
 ARABIC : FLUENT - ENGLISH : EXCELLENT - FRENCH : GOOD

DATE OF BIRTH : 22-01-1986

MARTIAL STATUS: Married