Professional Documents
Culture Documents
ABOUT
Currently working on devising and implementing brand CAREER OVERVIEW
awareness strategies for Urban Company. Proficient in drawing
out data backed insights to solve business problems with a
Media Planning and Client
hands on experience in planning, conceptualizing and Servicing Professional with
developing growth roadmaps to increase the overall demand. 8+ yrs. experience in digital
marketing in an agency &
WORK EXPERIENCE advertiser environment.
Hands-on digital media
strategy, planning, buying
Group Head - Media Planning & Buying
experience.
INTERACTIVE AVENUES | DEC 2021 TO PRESENT
Digital Marketing & E-Commerce Lead for Nestle India Daksh Sharma
(Coffee Category) Co-Founder at Iffort
Responsible for understanding shopping behaviours and
motivations of target consumers, design shopping
experiences.
Managed the complete marketing budget on the brand with
the key heads of E-commerce, Media planning, Activity
Calendar for the year.
ANJALI RAKHEJA
Group Head - Media Planning & Buying