AAKANKSHA GULATI

Digital, Content and Brand Marketer

Ex Microsoft | Snapdeal | PayTM
14+ years of experience in Content, Brand and Digital Marketing

Date of Birth: 4 March 1987

Phone: 9711117767
Email: aakankshagulati@rediffmail.com
Place: Noida

SKILLS AND KNOWLEDGE

Digital Marketing Content Marketing Brand Marketing Merchandising

Omniture, PowerBI Google Analytics Paid and Organic Social Media Marketing

CAREER SUMMARY
 Worked with Brands like DLFBrands, Snapdeal, PayTM, Askme and Microsoft
 Eleven-year agency and in-house experience in Content, Brand and Digital Marketing
 Strong project, team management and coordination skills.
 Loves writing, travelling, driving and sometimes cooking!
WORK EXPERIENCE

ORGANISATION NAME: DLF Brands

DESIGNATION: Senior Manager: Brand Marketing, E-Commerce Content
DURATION: Sep 2019 - Present

 Develop a department-wide online marketing strategy for PURE HOME + LIVING

 Listing of SKUs on own website, Myntra, Amazon and other portals
 Create entire content for SKUs, Social Marketing Channels
 Handle all Social Marketing Channels
 Supervise Ecommerce Digital Marketing Team
 Collaborate with IT department to establish site analytics
 Creates graph in the system to track product sales
 Lead development of tailored marketing campaigns
 Identify and reaches out to potential affiliates
 Research and formulates ways to optimize user experience
 Use data to create strategic plan
 Branding for Retail Stores PAN India
 Styling for all SKUs during photoshoots

ORGANISATION NAME: Microsoft

DESIGNATION: Campaign and Content Manager / IRIS Team Lead
DURATION: Oct 2017- Jan 2019

 Drove 300% increase in Impressions in four months on MSN Rivercard

 Ensure all marketing content produced directly or by the marketing or partner content (imagery, messaging, language and compliance) is up to
date and brand complaint
 Manage various e-tools. For example: websites' CMSs (Content Management System), Social Media Management Platform etc.
 Reporting of campaigns with in-depth analysis of Impressions, clicks, bounce rates, conversions using Power BI and Omniture
 Creating targeted SEO content
 Social media campaigns: Coordinating with agencies for paid and non-paid campaigns, handling campaigns with 10-20 lac budget
 Creating social and digital marketing plan for month ahead and implement it
 Test and Target: Positioning MSN slideshows to segmented targeted audience
 Tracking ROI of campaigns, MOM growth, generating monthly revenue worth 10 -15M dollars.
 Taking data-driven decisions and incorporating the same for future campaigns, at the same time, understanding behaviour of our target-
audience, explicitly.
 Managing annual budget and reporting to senior management

ORGANISATION NAME: AskmeBazaar

DESIGNATION: Digital and Brand Marketing Manager, Brands
DURATION: May 2015- 2017

 Boosted lead generation by 125%, primarily by social media

 Developed engaging and viral content to build social media audience
 Planning to digital marketing campaigns for In-house promotions, seasonal campaigns and homepage properties
 Analyzing performance: Page views, CTR, Conversions, Orders, Revenue, Bounce rate , to name a few
 Ensure all marketing content produced directly or by the marketing or partner content (imagery, messaging, language and compliance) is up to
date and brand complaint
 Manage various e-tools. For example: websites' CMSs (Content Management System), Social Media Management Platform etc.
 Social media campaigns: Coordinating with agencies for paid and non-paid campaigns, handling campaigns with 10-20 lac budget
 Creating marketing plan for month ahead and implement it
 Coordinating with sister alliances like Mebelkart, AskmeGrocery, AskmePay and Askme.com for their Brand campaigns, in-APP marketing and
cross promotion.

ORGANISATION NAME: Paytm ORGANISATION NAME: Snapdeal

DESIGNATION: Digital Marketing and DESIGNATION: Assistant Merchandising Manager

Merchandising Manager
DURATION: August 2014- May 2015 DURATION: December 2012- August 2014

 Merchandising campaigns for brand properties like Homepage banners, campaigns, seasonal events, etc.
 Understanding customer needs and competitors' strategies to promote merchandise.
 Content creation- for Newsletters, generating ad copies, content for SMS, APP Notifications, banners, blogs etc.
  Creating promo-codes, analyzing sales and burn report.
 Working closely with Category Heads and Digital Marketing team for planning campaigns

ORGANISATION NAME: Snapdeal

DESIGNATION: Content Team Lead
DURATION: June 2011 – December 2012

 Writing content for the website, in accordance with the target audience.
 Proof-reading blogs
 Coordinating with the business development team and Regional Managers for deal -processing in their cities
 Supervising a team of content writers and designers, editing the content along with a close look on the quality of images created.

Education
2008 Post Graduation in Advertising and Marketing from YMCA, Connaught Place, Delhi
2019 Masters in Digital Marketing from KOAK Institution, Noida