Radha K.

Hemmige
Chicago, IL 60661/312.523.3443

Senior Digital Marketing and Communications Professional

Radha is a proven B2B and B2C marketing leader with the ability to think strategically and execute flawlessly. She
delivers proven experience planning and executing programs alongside brand catapulting content marketing and social
media programs. She guides clients and stakeholders toward traditional and digital marketing channels that drive results.
She is savvy across social, SEO, PPC, content marketing, marketing automation, and video/mobile marketing channels
and is currently recently completed an advanced digital marketing certification. Team members describe her as curious,
collaborative, and nimble. Leadership describes her as driven, ambitious, and agile.

Core Competencies
▪ Public Relations ▪ Content Marketing ▪ Digital Rebranding
▪ SEO/SEM/Mobile ▪ Marketing Automation ▪ PPC
▪ Video Marketing ▪ Digital Analytics ▪ Copywriting

Professional History

Sr. Manager, Marketing – ART SMART (3-month contract) Jun. 2019 to PRESENT

● Improve and execute marketing and communications strategy to communicate the company’s value to current and
prospective customers. Transform company positioning using SEO, social, email, paid, and content marketing to
achieve company goals. Connect company to media and influencer outlets for increased reach and engagement.

Advanced Digital Marketing Certification - U of I Mar. 2019 to Jun. 2019

● Develop and apply cutting edge skill sets in search engine optimization (SEO), social media, pay-per-click (PPC),
conversion optimization, web analytics, programmatic buying, content marketing, email and mobile marketing. Master
digital marketing execution tools for inbound, outbound, automation, and CMS platforms. Estimated completion is
June 2019.

Digital Project Manager - Pulling Down the Moon (project-based) May. 2018 to PRESENT
(B2C Wellness Agency) www.pullingdownthemoon.com

● Position company following a rebrand as a thought leader using digital communications and marketing. Use digital
communications to advocate the center’s purpose with clients, industry partners, and lower-income segments.
Streamline and optimize traditional and digital communications into persona- and benefits-specific content.
Recommend and implement integrated paid media strategy (content, personas, advertising, and schedule) to increase
engagement.

Brand and Content Manager - Bond Digital (contract) Jun. 2017 to Jan. 2018
(B2B B2C Content Marketing Agency) www.bonddigital.com

● Managed the digital and rebrand strategy for an enterprise and clients across financial services. Collaborated with
internal and client teams to ensure social channels, PR strategy, go to market message, and rebranded message were
properly aligned with overall company/ brand objectives. Manage all aspects of digital communication, including
content creation, social media, email campaigns, blogs, and client web content. Led and managed creative teams.

● Recommended and implemented social media marketing best practices in accordance with client needs. Responsible
for PPC and organic distribution of monthly/campaign content across major social channels. Analyzed metrics in
Google analytics as a tool for SEO and improved content strategy. Improved Facebook and Twitter engagement by
200% over a month.

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 Radha K. Hemmige
Chicago, IL 60661/312.523.3443

PR and Communications Manager - Artists of the Industry (contract) Aug. 2016 to Jun. 2017
(B2B Content Marketing Agency) www.aofthei.com

● Launched initial social media campaigns, generating a 132% increase in web page views, a 125% increase in
Facebook shares and a 50% increase in Twitter retweets. Partnered with industry social influencers for creative and
engaging storytelling across social channels. Developed and monitored benchmarks for measuring the impact of social
media programs using social media analytics, KPIs, and dashboards.

● Developed, authored, and edited content architecture and hierarchy for website. Authored a variety of online and
traditional communications vehicles such as press releases, newsletters, blogs, website content, and social media
campaigns.

Manager, Executive Communications - PSAV Mar. 2016 to Jun. 2016

(B2B Event Technology) www.psav.com (Dept. elimination)

● Assessed current communications gaps and developed online and offline programs that aligned to company-wide
goals and a dispersed workforce. Recommended appropriate communications vehicles to optimize reach and
engagement across the organization. Drove the strategic development of internal communications and social
platforms such as Microsoft SharePoint, Yammer, and mobile applications. Introduced mobile marketing and
communications platforms for internal and external audiences.
Marketing Communications Manager - Univar Nov. 2014 to Feb. 2016
(B2B North American Distributor of Ingredients) www.univar.com

● Partnered with business unit leaders to develop, manage, and measure unique B2B communications and crisis (loss)
management plans for five industry (owned) brands totaling $3 billion in sales revenue. Owned budget, designed
editorial content strategy, curated and segment editorial content to increase engagement and channel growth, and
collaborated across teams to identify content.

● Developed and maintained owned brand content for website and intranet. Leveraged digital and social media
channels (including Facebook, Twitter, LinkedIn, and YouTube) to engage stakeholders and influencers beyond
traditional communications channels. Increased Instagram, Twitter, Blog and Facebook engagement and client
activity by 75% within the first 60 days of employment

● Managed PR strategy including, but not limited to, media and trade relations, editorials, media inquiries and training,
and editorial calendar. Engaged journalists, bloggers, and influencers with the brand story. Owned creative direction
of industry events.

● Authored a variety of solution-based communications across digital and traditional channels in AP style including
editorials, bios, executive announcements, advertorials, whitepapers, press releases, newsletters, e-magazines,
promotional materials, success stories, and web/social media content. Led and managed creative teams.

Illinois Department of Transportation Aug. 2009 to Oct. 2014

(B2B Communications Public Sector Agency – Transportation) www.idot.gov

Communications Project Manager Aug. 2011 to Oct. 2014

● Created and optimized content strategy for digital agency rebrand in accordance with overarching legal, marketing,
and technical requirements. Managed social media content and measured customer engagement across all
mainstream social channels. Managed agency digital marketing relationships and facilitated the planning of events,
and other senior leadership ad hoc requests.
Radha K. Hemmige
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 Chicago, IL 60661/312.523.3443

● Established constituent and partner communications plans and metrics for transportation projects and statewide
community outreach. Facilitated media inquiries and measured PR reach for community events across the state.
Authored senior leadership presentations, speeches, talking points, and communications across state agencies.
Authored press releases and other outputs as needed.

Project Manager Oct. 2009 to Aug. 2011

● Developed digital communications tools to monitor program and funding shifts. Monitored market trends (internal and
external sources), legislative issues, and other risks which impact social identity and image.

● Delivered succinct intranet grant communications reports across statewide agencies for the consistent dissemination
of updates across various stakeholders. Developed clear project updates for internal/external audiences. Developed
speaking points for senior leadership for use at statewide community meetings.

Other Experience:

Strategic Alliance Manager 2007 to 2008

Panduit Corporation www.panduit.com

Sr. Strategic Consultant, Marketing 2002 to 2007

ADP Dealer Services (Now CDK Global) www.cdkglobal.com
Technical / Other Skills

Marketing/CRM Platforms: Marketo, Hubspot®, Hootesuite®, Google Analytics, Mailchimp®, Constant Contact®,
Salesforce
Social Media Marketing Channels: Facebook, Instagram, Twitter, Pinterest, YouTube, LinkedIn, Snapchat, Slideshare
Media Intelligence/Presentation Platforms: Meltwater, Cision PR, Prezi
Project Management and Design Platforms : Adobe Photoshop and InDesign (Basic), Basecamp
CMS Platforms: WordPress, Sitecore
Coding Languages: Basic HTML, Basic SQL
Corporate Communications: SharePoint, Yammer, Technical Writing, Process Mapping, Change Management

Education

University of Illinois – Digital Marketing Certification - 2017

University of Illinois – Chicago, Illinois: Master’s, Financial Management
DePaul University – Chicago, Illinois: Bachelors, Marketing Management and Corporate Finance

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