JOSE VICENTE RAFAEL JOCSON

Content Strategy Manager

SUMMARY OF QUALIFICATIONS

Results-driven and analytical professional with 4 years of experience in digital

marketing, including running ads, SEO, PPC, and social media management.
Proven track record of success in increasing website traffic, improving search
engine rankings, and boosting conversions. Skilled in analyzing data and
Contact identifying trends to optimize marketing strategies. Strong communicator and
team player with a passion for staying up-to-date on industry trends.
Phone
+639776662812
SKILLS

Email Strong analytical skills and proficiency in data analysis tools

rafaeljocson08@gmail.com Experience with Google Analytics, GHL, Tiktok ads, Amazon ads, Google
Ads, Facebook Ads Manager, Webfx, wordstream, Moz, and SEMrush
Address Strong written and verbal communication skills
Bacolod City, Negros Occidental PH. Experience with website optimization and SEO
Experience in A/B testing and optimization
Strong project management skills
Experience working with cross-functional teams
Education Strong understanding of digital marketing and advertising trends

Experience
Computer Science
College of Arts and Sciences of Asia
Bridge Point | May 2023
and the Pacific
Content Strategy And Marketing Manager
Budget Management: Manage the content marketing budget, allocate
resources efficiently, and make cost-effective decisions to maximize ROI
Expertise Developing and Executing Content Strategy: Lead the development and
execution of a comprehensive content strategy that aligns with the company's
Data Mining business objectives and brand voice. This includes conducting market research,
audience analysis, and competitor content benchmarking
Data Analysis
SEO Optimization and Analytics: Implement and oversee SEO best practices to
People Management enhance content visibility and search rankings. Regularly analyze performance
Content/Material Creation metrics using tools like Google Analytics and SEMrush to inform strategy
adjustments and report on content ROI
Development

Process
Real Estate Project Solutions | October 2020 - May 2023
Improvement Content Strategy And Development Manager
Intermediate Web Developing
Analyze website traffic, customer engagement, and conversion data to
GHL Expert determine the effectiveness of marketing campaigns and identify areas for
improvement.
Manage and maintain the company's digital presence, including website
Language content, social media profiles, and online advertising campaigns.
Collaborate with cross-functional teams, including creative, product, and sales
English teams, to ensure the alignment of marketing initiatives with overall business
goals.
Filipino
Create and distribute engaging, informative content, such as blog posts,
infographics, and videos, to build brand awareness and drive traffic to the
company's website.
Stay up-to-date with the latest digital marketing trends and technologies and
incorporate new tools and tactics into the marketing mix as appropriate.
Transcom WW | January 2019 - September 2020
Training and Delivery
Plan and deliver training sessions to employees, both in a classroom setting and through e-learning or virtual
platforms.
Assess the effectiveness of training programs and make improvements where necessary.
Develop and update training materials, including presentations, handouts, and assessments, to ensure they
align with company goals and industry standards.
Collaborate with department managers and supervisors to identify training needs and ensure that
employees receive the necessary training to perform their jobs effectively.
Monitor the performance of trainees and provide feedback and coaching to support their development.
Transcom WW | January 2017 -December 2018
CSR/ SME/ Escalation Team/ Team Leader
Supervise and coordinate the work of a team of employees, ensuring that tasks are completed on time and to the
required standard.
Motivate and support team members, providing guidance and feedback to help them perform their best.
Monitor team performance, identifying areas for improvement and implementing strategies to increase efficiency
and productivity.
Communicate effectively with team members, department managers, and other stakeholders, keeping them
informed of project progress and any issues that arise.
Delegate tasks and responsibilities to team members, ensuring that workloads are balanced and that each person
has the skills and resources they need to complete their work.
Resolve conflicts and problems within the team, acting as a mediator to ensure that disputes are resolved fairly and
efficiently.
Implement and enforce company policies and procedures, ensuring that all team members comply with health and
safety regulations, quality standards, and other requirements.

Telesenergy Corp. | August 2016-November 2016

Outbound Sales Agent - Lead Manager
Identify and evaluate potential real estate investment opportunities, conducting market research and financial
analysis to determine the feasibility of each opportunity.
Negotiate and finalize contracts with property owners, ensuring that terms and conditions are favorable to the
company and in compliance with industry standards and regulations.
Manage the due diligence process, including reviewing title reports, surveying properties, and obtaining
environmental assessments, to ensure that all necessary information is gathered and evaluated prior to closing a
deal.
Collaborate with legal, financial, and other experts to ensure that all transactions are completed smoothly and in
accordance with industry standards and regulations.
Maintain and develop relationships with property owners, real estate brokers, and other industry stakeholders,
building a network of contacts and resources to support future acquisitions.
Prepare and present reports and presentations to senior management and other stakeholders, providing insights
and recommendations on real estate market trends and investment opportunities.

Panasiatic Solutions | September 2014- July 2016

CSR / Supervisors Group Tier 2
Respond to customer inquiries and concerns via phone, email, chat, and other channels, providing information on
topics such as service plans, billing, and technical support.
Troubleshoot technical issues, working with customers to diagnose problems and find solutions, either on the
spot or by escalating the issue to a technical specialist.
Provide information on new products and services, answering questions about features, pricing, and availability.
Handle billing inquiries, processing payments and adjustments, and providing customers with information on their
account status and usage history.
Resolve customer complaints, using active listening, empathy, and effective communication skills to understand
the root cause of the issue and find an acceptable solution.
Stay up-to-date with company policies and procedures, as well as the latest products and services, to provide
accurate and relevant information to customers.