TASNEEM AKRAM

MARKETING PROFESSIONAL
Lahore, Pakistan | +92 335 6310411 | tasneemakram76@gmail.com | https://www.linkedin.com/in/tasneem-akram-9660aaba/

Personal Statement:
A driven Marketing Specialist dedicated and experienced in developing effective marketing strategies and
overseeing marketing campaigns and analyze their performance, budgets, and strategic relationships, resulting
in an increase in partner relations for the company. Bringing forth broad marketing knowledge, coupled with
focused campaign experience. Capable of writing about a variety of topics and skilled in performing research,
creating a unique brand voice and tone, and achieving ultimate goal of grabbing consumer’s attention. Equipped
with a diverse and promising skill set, conducive to adhering to marketing principles and best practices.

Key Skills:
Content Strategy | Project Management | Analytical | MS Office | Communication Skills | Corporate Strategy |
Time Management | Creative Problem Solving | Client Management |Google Docs | Social Media Management
| Canva

Education:
1- Masters in Business Administration | FAST-NUCES University | 2022 – 2023
2- Bachelors in Business Administration | COMSATS University| 2015 – 2019
3- FSC Pre-Engineering | Aga Khan Examination Board | 2012 – 2014
4- Matriculation | Aga Khan Examination Board | 2010 – 2012

Work Experience:
1. Corporate Linkages Manager | The University of Lahore | November 2021 – Present
 Relationship Management with domestic, international, and governmental clientele.
 Result-oriented Market research and continuous competitive analysis to develop effective marketing
strategies.
 Vendor Management, effective relationship building with Media Houses, and coordination with relevant
personnel for project execution.
 Developed business plans, sponsorship proposals, and collaboration pitches for successful project
execution.
 Organizing corporate events such as: summits, conferences, expo, training sessions, corporate dinners,
job fairs, webinars, and other such corporate engagement events.
 Write Press Releases for the organized events and make it timely available to the relevant Media
houses.
 Developed content for websites, social media, brochures, flyers, and other relevant marketing material.
 Manage social media accounts and develop engaging content to boost engagement.
 Worked in collaboration with Director (leadership) and Client to define project goals and establish a
timeline and strategy to achieve them.
 Effective use of MS Office (MS Word, MS PowerPoint, MS Excel)
 Managed to lead a diverse and cross-functional team.

2. Project Coordinator | The University of Lahore | June 2021 – November 2021

  Worked to ensure successful project execution according to established objectives, timelines, and
allocated budget.
 Created detailed plans and frequently monitored progress to assure project goals were met.
 Created content (press releases, social media posts, invites, website) and relevant documentations
(project plan, sponsorship proposal) for successful project execution.
 Maintained relationships with vendors for timely executions and media houses for event coverages of
the ongoing project.

3. Content Writer | Freelance | May 2020 – Present

 Created unique content for a variety of client websites to improve presence and brand awareness.
 Developed effective brand tone and voice, resulting in reaching the target audience, improvement in
search engine ranking, and increased viewership.
 Produced compelling content for a variety of channels including blogs and articles, website, and social
media.
 Generated focused and customer-oriented content for brochures, flyers, and other marketing collateral
requirements of the client.
 Utilized effective time management skills to meet tight deadlines.

4. Advertising Intern | Master Molty | December 2019 – April 2020

 Assisted in advertising campaigns and generated MS Office files.
 Creating effective and creative ATL and BTL advertising strategies.
 Engaged with creative agencies to produce creative content.
 Built relationships with vendors for timely product deliverance.

5. HR & CSR Intern | Shahkam Industries Pvt. Ltd. | July 2018 – September 2018
 Developed the organization's first edition of the Newsletter.
 Prepared content for the Newsletter based on the industrial standards and requirements.
 Conducted interviews of personnel from all hierarchical levels.
 Formulated marketing strategies.