RIA RAJENDRA

Marketing and HR Manager

Location: Dubai, United Arab Emirates LinkedIn: https://bit.ly/2O3IGK5
Contact: +971552514099 Email: Ria-kumar@hotmail.com

10+ years of experience in brand management, market research, event management, advertising within B2B and B2C sectors.
Strategic and innovative with a passion for driving brand awareness and product performance with both offline and online
marketing strategies.

Decisive marketing professional who drives company growth through creative and innovative marketing strategies. Skilled at
analyzing marketing trends and customer needs to develop highly effective and targeted marketing campaigns.

Proficient in collaborating with multiple stakeholders in order to determine audience interest and develop strategic go-to-market
communication plans, those align with the company's business priorities and initiatives.

EDUCATION

2013-2015 Masters in IBM, Marketing

Heriot - Watt University
2009 -2012 BA Honors Advertising, Media and PR
Middlesex University

EXPERIENCE

Feb 2023 – Present Marketing and HR Manager, Dream Square, Dubai

Area: Real Estate

 Responsible for developing and executing comprehensive marketing strategies to drive business growth and increase brand awareness.
Led cross-functional teams and managed integrated marketing campaigns across multiple channels, including digital, print, and social
media. Conducted market research, analyzed data, and tracked campaign performance to optimize results. Strong leadership,
communication, and analytical skills with a focus on driving measurable results and exceeding goals.

 Providing strategic direction to the organization from an Human Resource perspective. Key responsibilities include leading HR overall,
focusing on employee engagement, employer branding, performance management, and controlling attrition. The role also entails
designing the organizational structure, forecasting talent requirements, and overseeing hiring processes. Additionally, it involves driving
employee engagement, addressing issues, and building a positive organizational culture.

June 2022 – Sept 2022 Product Manager, Agepha Pharma, EMEA

Area: OTC and PM

 Continuously updates and educates the organization on topics relevant to the defined brand supporting the sales functions with updates
and training materials for the defined brands.
 Influences the development of EMEA brand strategies by providing local input in relation to market, competitor and customer insight
 Drive brand performance with a strong focus on driving sales growth and market share gain of assigned brands within EMEA.
 Analyze brand financials, market data and competitor data to build & adjust brand strategy, activity plans and initiatives.
 Developing the product marketing strategy for the company’s OTC business.
 Managing online and offline marketing campaigns and budget management.
 Development and execution of EMEA operational plan for the defined brands
 Identification of key external stakeholders and brand building strategy.
 Cross functional alignment with Medical Affairs and Ecommerce.
 Working closely with Product, Ecommerce, and Marketing teams.
 Create timelines and roadmaps for product marketing activities.
 Act as brand guardian and ensure consistency across platforms.
 Managing all social media platforms for the organization.
 Developing product pricing and positioning strategies.
 Monitoring market trends and driving new strategies.
 Building relationships with key customers and KOLs.
 Assisting with training activities.
 Apr 2022 - May 2022 Marketing Consultant, IFFCO, MEA
Area: Impulse food

 Study company profile and operations to understand its marketing needs

 Conduct marketing research to identify industry trends and commercial opportunities
 Develop and implement a marketing strategy according to objectives and budget
 Prepare detailed proposals and marketing plans
 Advise on branding, positioning, communications and other marketing issues
 Give direction to marketing efforts with the most effective methods and tools
 Liaise with marketing department and external vendors
 Monitor marketing projects and analyze results
 Write reports with suggestions for improvements and new ideas

Feb 2020- Mar 2022 Digital Content creator, Dubai

 Digital content creator on Instagram & marketing consultant with WPC Progren.
 What started out as a personal space to explore restaurants and activities in Dubai is now a space of my work portfolio.
 Do what you love and you never work a day in your life. I now know what this truly means and each brand I have worked with is so
special to me and I hope to continue this journey.

June 2017- Jan 2020 Marketing Specialist META, Boehringer Ingelheim, META
Therapeutic Area: Cardiovascular, Respiratory, Diabetes & Oncology

 End to end project management-Event management & Promotional materials development with external agencies and vendors.
 Was part of multiple projects within the department, this included testing the software on behalf of the marketing department and being
part of the project roll out and training the team. Ensuring all activities took place within project timelines.
 Creating the annual brand plan and monitoring budget distribution and performance
 Conduct competitive research and analyze benchmarking data
 Increasing market share, productivity growth and brand awareness.
 Marketing data analysis, financial reporting: submitting and presenting to management
 Data analysis and creating consolidated reports for management.
 Creative input and content management for product launch campaigns & promotional materials.
 Responsible for updating the E-detailing and promotional materials used by the Medical representatives as per the
countries requirements. Launching it on Salesforce and keeping track.
 End to end speaker related event coordination for world congress/conventions, product launch, advisory boards,
speaker trainings, educational dinner meetings, KOL’s, CME’s etc.
 Organized live and digital speaker events, digital was a webinar and we used an external vendor for support to
execute it smoothly.
 Maintaining all processes as per SOP’s and ensuring all documentation is in order as per compliance and regulatory.

Brands Handled: Pradaxa, Micardis, Twynsta, Actilyse,Metalyse,Spiriva, Trajenta,Jardiance, Jentadueto& Ofev

Jan 2015 – May 2017 Marketing Associate, Mundipharma, META

Therapeutic Area: Ophthalmology (MEA region HQ)
 Creating the annual brand plan and monitoring budget distribution and performance
 Conduct competitive research and analyze benchmarking data
 Increasing market share, productivity growth and brand awareness.
 Marketing data analysis, financial reporting: submitting and presenting to management
 Data analysis and creating consolidated reports for management.
 Maintaining all processes as per SOP’s and ensuring all documentation is in order as per compliance.
 End to end project management-Event management & Promotional materials development.
 Creative input and content management for product launch campaigns & promotional materials.

Brands Handled: Cosopt, Saflutan, Timoptol and Trusopt. (Ophthalmology)

Jun 2014 – Dec 2015 Marketing Coordinator, Tavola, MEA
Area: Retail
 Marketing - Calendar, Branding, Advertising, KPI, Analysis.
 Events -launches, competitions, shoots & book signings
 PR -press releases, magazine advertising and presenting to management
 Social Media- Created, executed and monitored all social media &content management.
 Market products by developing and implementing marketing and advertising campaigns; tracking salesdata; planning
meetings and events; maintaining databases; PR; preparing reports.
Brands Handled: https://www.tavolashop.com/all-brands/

Sept 2012– Apr 2014 Account Manager, Expotrade, EMEA

 Daily management of event & experiential campaigns; including campaign strategy development, sponsorship management, contract
negotiation, display design & fabrication, activation services & I&D services, digital marketing, technology integration, and general account
management
 Provide day-to-day client support
 Develop client reporting and event recaps
 Work directly with activation team on setup and dismantle of event displays on show site
 Work directly with event/show managers to ensure all paperwork is completed
 Assist in preparation of proposals, cost estimates and spec sheets for business development initiatives.

Mar 2012 – Aug 2012 Marketing Intern, Dubai London Clinic

 Preparing press releases and pitching to the media; designing brochures, newsletters and posters; maintaining marketing production
schedule for physicians; assisting with special events; managing the mascot program; tracking media coverage; review all service area
papers and clip references to vendors or competitors; copy clippings for appropriate audiences; file clippings and compiling call centre data
for marketing and research reports; content writing and basic website updates.

Jan 2011 – Feb 2012 Account Executive, Outreach Advertising

 Contacting businesses and other potential clients to source new leads – this could be through phoning, emailing, visiting in person and/or
contacting on social media.
 Maintaining strong relationships with existing clients by making sure they are aware of all the advertising solutions offered by your employer
and working with your colleagues (such as designers) to ensure the client is happy with what is offered.
 Staying in the know about different forms of communication
 Meeting sales targets.