TANVEER ASLAM

(Marketing Manager-ATL/BTL)
M: +91 7080605710• E (Preferred): jbjsbond@gmail.com/tanveer.aslam514@gmail.com
A Graduate, B.Com from Gorakhpur University with more than 8 years of experience in BTL/ATL
seeking growth oriented organization for attaining personal and professional growth
SUMMARY:
 Over 9 Years of diversified experience in Events- Marketing and Operations-organizing,
managing and executing Management.
 Work in team with production , CS and Creative team
 Obtain Bachelor Degree in Commerce and proficient with Tally7.2, MS-Office and Internet.
 Make Calendar for Event and Activation with budget/cost
 Have done various Events and B2B activities i.e. BTL Activation, Corporate Events, Conferences,
Summits, Road shows, RWA, Product Launch etc.
 Retail marketing (BTL) projects successfully done like in shop branding, signage, display
elements, activation etc for Nokia, Tata Motors, Sony, Panasonic etc.
 Big Project done for Jaguar & Land Rover, 9X, Volvo, Nokia, Bellset Property,
Renault,Shell India, eBay, General Motors, Panasonic, Honda and Tata Motors.
 Developed and Execute Marketing activities and campaigns.
 Experience in Outdoor Advertisement, Production & Operation, Conceptualizes,
Administration work.
 Experience in Business Strategy Planning, Business Planning and Analysis, Marketing Research
and Planning, Channel Marketing, Media Management and Marketing Communication.
 Campaigns execute for lead generations, customer acquisition and engagement.
 Manage and control Event budget.
 Arrange all printing materials like Catalogues, flyers, Brochures etc.
 Corporate tie-ups for Marketing Activities/Brand Promotions.
 Marketing Coordination with Sales and Management team.
 Organising and effectuating branding programs to improve the product awareness.
 Promotions, Hotel Co – ordination, Vendor or Agency Management, Outdoor

EDUCATION AND TECHNICAL SKILLS:

 Diploma in Tally 6.3 & 7.2
 B.com from I.C.C, Gorakhpur University in 2003
 MS Office

Areas of excellence include:

 Below the Line/ Above the Line (BTL/ATL) Marketing and Operations
 Marketing Strategy
 Brand Marketing
 Market Research
 Developing Marketing communication tools
 Event Management
 Vendors/Agency Management
 Outdoor Advertisements
 POP/POSM Materials arrangement
 Trade Promotions

Work Experience

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THASHEE GROUP Aug. 2016-Present
(LEDfy- LED LIGHTS MENUFATURER PVT.LTD.)
Role: Marketing Manager ATL/BTL
Job Responsibilities:
 Establishing corporate goals, short and long term budgets and developing business plans for the
achievement of these goals for B2B and B2C Marketing.
 Conducting competitor analysis by keeping abreast of market trends and competitor moves to
achieve market share metrics.
 Developed and Execute Marketing activities and campaigns.
 Organizing and effectuating branding programs to improve the product awareness
 Business planning and analysis for assessment of revenue potential in business.
 ROI calculation of marketing/branding activities.
 Monitering marketing/branding activities and ensuring implmentation of pre set goals.
 Halndling Exihibition for Company, starting from conceptulation to implementation of Exhibition
stall as per best benchmarks.
 Responsible for all the Events activities like - Post Event, Main Event and Post Event including
promotion/branding
 Organize different type of activities for Promotions and lead generation like Market, Mall, RWA,
Petrol Pump etc.
 Research and analysis specifically to increase market penetration and customer satisfaction,
providing reports and presenting conclusive recommendations based on secondary and primary
research.
 Secondary and primary research/intelligence to find competitor activities like new product launch,
marketing strategy, sales strategy , marketing budget etc.
 To plan Key marketing Activities for the region and support National marketing Calendar by
ensuring smooth and proper execution of the activities planned for higher sellout. Also, focus on
separate activities for weak brand shops to improve sales.
 Retail Activations-Strengthen brand image through regular Retail / Consumer activations like -
Weekend Carnivals / Premium RWAs/ Dealer shop Activations to promote new launched
products, participation in Exhibitions / Festivals/Mall-activations/Mechanic Meets/ Technician
meets/ Electrician meets, Mela activities, Go to Market Activities (GTM). etc.
 Out Store & In Store Visibility - To enhance Out-store Visibility of brand, Visibility inside the
store of brand targeted and maintained >30% amongst all competition brands. Includes GSB/In-
Shop branding/ Merchandising through regular Worked closely with agency to develop and guide
creative direction for brand and all collateral.
 Sales and Service Management for Marketing Coordination - Manage a team of team leaders, who
down the line manages Sales Executives for secondary sales.
 Dealer Relationship Management - Organizing Dealer Meets / Product Launches at regular
intervals as per the business requirements to catch hold of Dealer's preference for the brand.
 Worked closely with product development to maintain brand focus while driving segment
innovation.
 Media Planning- Planning and release of Print Ads, Radio Campaign & Outdoor brand
Campaigns.
 Vendor Management - Regular interaction with all vendors and Agencies for planning &
executions of marketing activities including BTL Activations, GSB Deployment, Collaterals
Development, POP distribution & Fixtures.

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  Developed and implemented business intelligence and market research program, including
competive and trend analysis and bench marking to determine product positioning strategy.
 Identifying target audiences, planning marketing activities to achieve volume estimations,
reviewing key accounts and executing plans to ensure market penetration.
 Organising and effectuating branding programs to improve the product awareness and escalate
business volume.

Marketing Projects-Events & Promotions:

Activation
Project Name Summary Place
LED Lights-Dealer Promotions Product Promotions Delhi and North India
Marketing Awareness Outlets Promotions Delhi/NCR
Events
Project Name Summary Place
Agra Market To Launch Product Agra
RWA Events Product Demo Pan India
Dewali Melas Connect to Direct Customers Delhi/NCR and U.P.
Dealers Meet Product-Launch U.P
Corporate Tie-ups Business Promotions Delhi/NCR

Road Show
Project Name Summary Place
LEDfy-Door to Door Product Promotion Pan India
Ghar Ghar Ujala-LEDfy Van Promotion Pan India
Green India-with LEDfy Product Promotions Delhi/NCR Joggers Park
Exhibitions
Light India Business Promotion Delhi
National Convention Business Promotion Delhi
BNI Business Events Business Promotion Delhi/NCR

Extra Marketing Activities:

 Successfully completed “Market Reseach Report on Branding in Retail stores of LED” 2016 & 2017
 Successfully Launched Marketing Campaingn of LEDfy in Leading Newspapers.
 Successfully Launched Outdoor Campaign of LEDfy in Auto and Hoarding.
 Successfully Participated in India Reality Congress 2017.
 Retail marketing (BTL) projects successfully done like in shop branding, signage, display elements,
activation in PEN INDIA.

PATHFINDERS-COMPLETE EVENT SOLUTIONS from Aug. 2016 to Aug.2016

Role: Event Manager
Role: Sr. Operations Executive/Logistics
Job Responsibilities:
 Development,Production and Delivery of projects from proposal right up to delivery.
 All Provisioning activities/event including making route plan over India and handling
all Channel Partners sending MIS on daily basis to all concern people. Weekly &
 monthly report for business analysis to our seniors.
 Conceptuilize and plan events along with Company Diretor.
 Complete events on time, within budget, that meet (and hopefully exceed) expectations.
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 Setting, communications and maintaining timelines and prioprities on every project.
 Campaign planinig and implementation of all Events.
 To manage the required Vendors.
 Negotiate with Vendors to decrease evens costs.
 Travelling to onsite inspections and project managing events.
 Ensure event is completed smoothly and setup to resolve any problems that might occur.
 Regular interaction with all vendors for planning & executions of marketing activities including BTL
Activations, GSB Deployment, Collaterals Development, POP distribution & Fixtures

Projects-Events & Promotions:

Activation
Clients Summary Place
Microsoft Product Demo-Help to sales Delhi and North India
Microsoft Outlets Promotions Delhi/NCR
Events
Clients Summary Place
Usha International To Launch Product Delhi and Gurgaon-Outlets
Usha International LSR Sports Meet-2016 Delhi
Usha International Connect to Direct Customers Kerala
Sony Product Launch Delhi Outlets
Microsoft Launch New Handset Delhi/NCR
Road Show
Clients Summary Place
Microsoft Knockout on Wheels-Promote Delhi/NCR
Outlets
Usha International Product Demo-Agriculture Patna and Kerala
Mahindra & Mahindra Commercial Vehicle Launch U.P
Honda Bike Promotions New Delhi
Panasonic Exhibitions of Panasonic Product Lodhi Road, New Delhi
JK Tire Product Show Kerala
Events
Clients Summary Place
Usha International To Launch Product U.P
Huawei Dealer Meets Delhi-Lalit Hotel

BELLSET ENTERTAINMENT PVT.LTD. , GK-II, Delhi March 2009-Aug.2010

Role: Operations Executive
Job Responsibilities:
 Development,Production and Delivery of projects from proposal right up to delivery.
 To manage the required Vendors.
 Negotiate with Vendors to decrease evens costs.
 Setting, communications and maintaining timelines and prioprities on every project
 Actvation role as supervisor.
 Finalizing the Venue for the seminars and road shows.
 Coordinating with the vendors for the Events setup

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Projects-Events & Promotions:

Events
Clients Summary Place
Coleridge’s Super Car Show Coleridge’s Super Car Show Coleridge’s Hotel Delhi
ING Renault Introduce Cars New Delhi
Exhibitions
Clients Summery Place
GM Auto To Show the New Cars New Delhi-Paragati Ground
EBay To Promote eBay as a Brand New Delhi-Paragati Ground
Road Show
Clients Summery Place
Nokia To Connect direct Customers Pan India
Goodyear Training to Dealers Pan India
Tata Motors To Generate Leads Punjab

Achievements in extracurricular Activities during School/College

 Successfully coordinated annual inter-college festival.
 Successfully coordinated extempore in college festival.
 Successfully organized cultural evening on Independence Day.
 Successfully organized inter college sports events.

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