SANTHOSH.

GK
Mobile: +91 – 9900885335 / +91 – 9945255445 ~ Landline: +91 – 080- 41735380
E-Mail: gksanthoshmba@yahoo.in / gksanthoshmba@gmail.com

Seeking assignments in Corporate Sales & Marketing / Business Development / Brand Management /
Relationship Management with a growth oriented organization.

Preferred Location: Bangalore

Professional Synopsis

A dynamic professional with 7.8 years of experience in:

Strategy Planning New Product Launch Business Development

Brand Management Revenue Management Personnel Management
New Market Development Profit Centre Management B2B Marketing
Corporate Sales Brand Positioning Client Relationship Management

 A keen planner & implementer with demonstrated abilities in devising marketing activities and accelerating the
business growth.
 Deft in generating leads, adding new ventures, business development & achieving sales targets.
 Proficient in cultivating beneficial relations with clients to ensure repeat & referral business.
 Adept in forecasting sales targets and executing them within a given time frame thereby enhancing the existing
clientele.
 Demonstrated abilities in cementing healthy relationship with key accounts for generating business and leading
workforce towards accomplishing business and corporate goals.
 An effective communicator with excellent relationship building & interpersonal skills.

Areas of Expertise

Corporate Sales & Marketing

 Analyzing business potential, conceptualizing & executing strategies to drive corporate sales, augment turnover
and achieve desired targets.
 Evolving market segmentation & penetration strategies to achieve targets.
 Identifying key/institutional accounts & government/non-government undertakings and strategically securing
profitable business.

Brand / Product Management

 Building brand focus in conjunction with operational requirements; utilizing market feedback & research to
develop marketing intelligence for positioning of the products.
 Implementing pre / post launch sales promotional activities for brand building & market development.
 Utilizing research, market feedback & personal network to develop marketing intelligence for formulating plans
for the brands.

Channel / Dealer Management

 Liaising with the channel/distributors in order to achieve the set targets; identifying and developing reliable
dealers / distributors for increasing market visibility.
 Monitoring end-to-end process flows to ensure operational efficiency through channel partners.
 Appointing the new dealers & sub dealers in the region and expanding the distribution channel network to
enhance product reach & business targets.

Relationship Management
 Attending to clients (individuals/corporate clients) concerns & complaints and undertaking steps for effectively
resolve them.
 Interacting with the customers to gather their feedback regarding the products’ utilities.
 Maintaining cordial relations with customers to sustain the profitability of the business.

Team Management / MIS

 Leading & mentoring teams for enhancing their productivity & operational efficiencies through knowledge
enhancement / skill building.
 Managing a team of associates and monitoring their performance to ensure efficiency in process operations &
ensure meeting of individual / group targets.
 Motivating the associates to strive for delivering superlative performance, thereby attaining corporate sales and
revenue targets, within allocated funds and time limits.
Career Contour
Since Jun’10 with 3A Composites (India) Pt Ltd. (ALCAN Composites (India) Pt Ltd), Bangalore
As Area Marketing Manager – Display (South India)

Key Deliverables:
 Creating new venture of PS Display Media into Indian market.
 Bringing a market venture in South India & building brand & equity.
 Handling new line of product for Indian market FOME-Plast & FOME-Line also Eco 2 (ACP) for Visual
Merchandising & Advertising Industry.
 Developing new channels of distributions through Distributors & Sub Distributors, Printers, Fabricators, etc.
across south India.
 Handling Public Relation activities for premium products to make venture successfully.

Significant Accomplishments:
 Efficiently tapped sectors like FMCG, Retail, B2B, Telecom, Banking, Apparels, Jewellery & Advertising
companies and handling corporate presentations & communications.
 Spearheading public relation activities for the new products launched in the South Indian market.
 Managing the entire product life cycle for application and usage.
 Bagged an All India contract for major apparels, Banking & FMCG sector which appealed to more customers
thereby gained more profits.
 Added with a new shades and colours In the Line of FOME-Plast and FOME-Line, which opened the market to the
new line of business of Architectural and helped in getting more market share and penetration.
 Strategized to reach end consumer to increase in conversion rate of the project.
 Undertaken whole turnkey projects to reach the maximum satisfaction of consumers and customers keeping all
the channels in loop to achieve the common goal as a team, which increased the sales of product in the region.

Preceding Assignments

Apr’09 – Jun’10 with Luxor Writing Instruments Pvt. Ltd., Bangalore

As Assistant Manager – B2B-Premium Sector (South India) for Parker & Waterman

Significant Accomplishments:
 Handled Corporate, PSU & Enterprise sales, Brand Management & marketing activities across South India.
 Created a market venture for the premium range of product like Parker & Waterman.
 Identified & explored new markets and acquired lucrative business opportunities & growth.
 Have a record for sale of 4 No’s of Premium range of writing Instrument with a higher price tag of 8lk in South
India.
 Handled Channels of Distributions and Modern Trade for Premium divisions for South India.
 Handled Key accounts for the company in the South Indian region for every of their corporate gifting activities.
 Led a team of 3 members and handled the marketing activities in the southern part of India.

Jan’08 – Apr’09 with M-Tech Innovations Ltd., Bangalore

As Assistant Manager – Marketing (South India)

Significant Accomplishments:
 Led a team of 4 members and handled the marketing activities in the southern part of India.
 Successfully handled corporate communications & Inter related activities.
 Created market for RFID’s, smart cards, bio-metric’s, micro chip components, GPS & GPRS based applications,
automatic fare collection and office automations.
 Identified & developed dealers’ network & channels of distribution across Southern part of India.
 Grabbed one of the prestigious projects of BMTC Bangalore for SCOSTA application for getting Identity cards for
all the commuters.
 Also grabbed another project for the supply of smart cards for Karnataka Driving licence project.
 Generated leads by cold calling & other business development activities.
 Played a vital role in defining business & marketing strategy, delivered presentations to clients and participated
in exhibitions.
 Organized events for the companies and clients for market creation & penetration.
 Jul’02-Apr’06 with AXS Web Solutions, Bangalore
As Senior Marketing Executive

The Growth Path:

Jul’02 – Jan’04 Marketing Executive
Jan’04 – Apr’06 Senior Marketing Executive

Significant Accomplishments:

As Senior Marketing Executive:

 Efficiently handled the sales of Office Automation & Computer Hardware Marketing of different brands through
various channels of distributions.
 Oversaw activities related to Logistics, Purchase and conducted Pre & Post Sales Analysis.
 Identified and tapped customers from student groups, computer professionals, government organizations,
educational/corporate institutions & BPO’s.
 Recognized business opportunities through unremitting customer’s interactions and referral activities.

As Marketing Executive:
 Successfully added new venture of targeting Corporate and Institutions and acquired 6 major clients.
 Generated new business prospect particularly through Call Centres & BPO’s.
 Worked across diverse brands for satisfying various customer demands & built a huge base of customers.
Education

2008 MBA (Marketing & Human Resource) from SIMS, Bangalore.

2002 B.Sc. (Mathematics & Electronics) from National College, Bangalore

Dissertation Work

 Executed a project on Brand Gendering as Strategy for Product Positioning under the Guidance of Mr. Harish B,
Industry Consultant - Brand Maker.

Beyond Curriculum

 Secured:
o2nd Rank in 'National level Market Research' in St. Francis Institute of Management and Research.
Mumbai in March 2007.
o 1st Place in 'Best Manager', April 2007 at NMIT, October 2006 RNSIT College & SFGC 2007 &
2008 Bangalore.
o 1st place in 'Creative Add Makers' in IIPM, Bangalore in 2008 & 2009.
o 1st place in Bangalore university drama competition in 2001.
 Represented Bangalore University in Cricket Competition at college level year 2000 to 2002.

Personal Details

Contact Address : No. 2558, ‘E-Block’, Sahakarnagara, Bangalore-560092

Date of Birth : 21st January, 1981
Linguistic Abilities : English, Hindi, Kannada, Telugu, Tamil, Marathi & Malayalam