EMERGING

TRENDS IN
RETAILING
Retail Marketing

The essence of retail marketing is developing

merchandise and services that satisfy specific
needs of customers and supplying them at
prices that will yield profits.
   
Future of Retail in India :
Customers are also looking for convenience in
shopping. This would continue more strongly in
the next couple of years. In future the more dual
income families, the consumer’s ability to spend
will increase, but at the same time it is predicted
that the time available for shopping will go down,
in such scenario, the retailers will have to take
steps to develop shopping as an experience, though
the more successful retailers will be those that will
provide faster service.
The nature of retail Marketing:

In making retail marketing decisions,

retailers must consider the needs of the
customers.
Retail marketing decisions are driven by
what the customer need and want.
Retail marketing is all about satisfying the
customers
Retailer’s Responses To the changing customer:                                   

• Retailers that convey the appropriate level of

respect will experience an increase in customer
loyalty and sales.
Retailers must dig deep to learn who their
customers.
The old marketing concept will need to be
modified from “satisfying” customers to
“wowing” customers.
PANTALOONS RETAIL INDIA LIMITED-
Pantaloon retail India limited (PRIL)- Headed by kishore biyani.
 The first menswear pantaloons outlet was set up in 1992.
 It stocked garments, accessories and life style products.
 The target audience for pantaloons was upper and middle class urban
population in India.
 Customer feedback and customer satisfaction were the key focus at PRIL.
 Apart from retailing lifestyle products, it ventured in to BIG BAZAAR-in
2001 PRIL opened its first big bazaar, which had an area of 30,000 sq ft. in
Kolkata .
 The main focus of big bazaar store was low prices and the best price
 The caption used in the promotion – is se sasta aur accha kahin nahin
 Product are cheaper than the the market price
 In addition to big bazaar, PRIL also started 'FOOD BAZAAR'.in 2001 in
mumbai.
 . In 2005 PRIL had three central malls located at Hyderabad, Bangalore &
Pune . Each central mall has different departments for home Products, fashion,
leisure, food, health, restaurant, beauty parlours, a pub and a nightclub.
 RPG Group-
RPG Group- the Ramah Prasad Goenka group –
 one of the entrants in to the organized retail sector in India .

 They launched the 'FOOD WORLD' stores in 1999.

 By 2005, there were more than 90 Food world stores across India, making it the largest food chain.

 Food world stocks almost 5000 items. In each outlet. Suppliers can deliver products directly to warehouse, from
warehouse the products than be distributed to individual food world. This shortens the distribution channel,
resulting saving and saving passed on to the customer, providing quality goods at lower costs.

 Cash registers and bar – code scanners.

 RPG also owns spencer's hyper market – a chain of retail hyper market in India. Spencer's hypermarket stock a wide
range of products right from groceries, food items, home needs, fresh food, garments and consumer durables.

 MUSIC WORLD- launched in 1997 is another RPG retail venture, largest music retail chain in India with over 170
outlets. It stocks music videos, audios, accessories etc. the store ambience and presentation of products have
contributed strongly to music world's success.
THANK YOU