Customer Perception

At Big Bazaar
INTRODUCTION

BIG BAZAAR

Big Bazaar is an Indian retail chain of hypermarket, discount store and grocery store. Big Bazaar is also
the parent chain of Food Bazaar, Fashion at Big Bazaar abbreviated as fbb and eZone where at locations
it houses all under one roof, while it is sister chain of retail outlets like brand factory, Home Town, Central,
eZone, etc.

Founded in 2001, Big Bazaar is one of the oldest and largest hypermarket chains of India, housing about
250+ stores in over 120 cities and towns across the country

Retail is the sale of goods and services from individuals or end businesses to the end –users’
.Retailers are part of an integrated. Big Bazaar is a chain of department stores in India currently with
100 outlets. It is owned by Pantaloon Retail India Ltd, Future Group. It works on the same economic
model as Wal-Mart and has been successful in many Indian cities and small towns. The idea was
pioneered by entrepreneur Mr. Kishore the CEO of Future Group, Big Bazaar offers a wide range of
products including fashion and food product , general merchandise ,furniture, electronics books, fast food
and leisure and entertainment sections. With its wide product range it fulfils the need of every
consumer of different age group. Change and Confidence among the entire
population is leading to rise in Consumption

. Big Bazaar has divided India into 3 different sectors.

 India one:Consuming class which includes lower middle and upper middle class (14% of India's.
population).

 India two: Serving class which includes people like liftmen, household
helps, office peons, drivers, washermen, etc. (55% of India's population)
 Indla three: Struggling class (remaining 31% of India's population).

Big Bazaar has tried to focus to make products for these 3 sectors so that
everyone can afford the products according to their purchasing power and
fortunately, has been successful.On successful completion of ten years in Indian
market, in 2011, Big Bazaar has come up a new logo with a new tag line: `Kaye
India Ka Bazaar', replacing the earlier one: Ise 5mb Au r Accha Kahl n Nah In'. The
company mainly focus cures to satisfy its customers with different types of
products. That is why it is known as shopping under one roof.
Customers find it easy to locate the products of various types with different price
range in one retail outlet. Big Bazaar has satisfied its customers to a good extend.
There are the following types of retailers by marketing strategy.

 Department Stores-They are very large stores

offering a large no. of products .often bear a
resemblance to a collection of specialty stores.
 Discount Stores- They tend to offer a wide variety
of goods and services ,but they compete mainly on
price offers extensive assortment of merchandise at
affordable prices
 Warehouse Stores-They offer low cost , often high
quality products piled on pallets or steel shelves
,warehouse clubs charge a membership fee,
 Variety Stores-These offer extremely low cost
products, with limited selection.
 Store General -A rural store that supplies the main
needs for the local community.
 Convenience Stores- It is essentially found in the
resenditial areas.
 Hypermarkets- They provide variety and huge
volumes of exclusive merchandise at low margins.
 Supermarkets-It is a self service store consisting of
grocery and limited products on non food items.
They may adopt a Hi-Lo or an EDLP strategy for the
pricing.
 OBJECTIVES OF STUDY

1. TO IDENTIFY THE PEOPLE WHO ARE THE CUSTOMER OF THE

BIG BAZAAR.

2. TO KNOW ABOUT THE EXPECTATION OF THE CUSTOMER

REGARDING IMPROVEMENT OF THE BIG BAZAAR.

3. TO ANALYSE THE OVERALL PRECEPTION PATTERN OF THE

CUSTOMER OF THE BIG BAZAAR.

4. TO STUDY THE CONSUMER BUYING BEHAVIOR AT BIG BAZAAR.

 REVIEW OF LITERATURE

Solomon 1995

According to Solomon Consumer behavior has always of great interest

to marketers .The knowledge of consumer behavior helps the marketer to
understand how consumer thinks ,feel and select from alternatives like
,brands and the like and how the consumer are influenced by their
environment .the reference groups ,family and salespersons and so on.

Kotler and keller ,2012

The consumer buying behavior is studied as a part of the marketing and its
main objectives is to learn the way how the individuals groups or
organization choose , buy use and dispose the goods and the factor such as
their previous experience taste, price, and branding, on which they base
5their purchasing decision.

Kotler and Keller (2005)

According to Kotler and Keller consider analyzing the alternatives as one of

the important stages as the consumer considers all types alternatives asking
into account the factors such as size quality and price.

Weiderman (2007)

According to a number of researchers have been carried out by academics

and scholars He classified factors into internal and external factors.
RESEARCH METHODOLOGY.

Meaning-According to D.Slessinger and M.Stephenson in the encyclopedia

of social sciences define research as the manipulation of things, concepts or
symbols for the purpose og generalizing to extend, correct or verify
knowledge ,whether that knowledge aids in construction of theory or in the
practice of art.

REASONS FOR USING THIS METHOD

 It can secure both qualitative and quantitive information directly from

the respondents .
 It is the only method of measuring attitudes and motivations.

TYPES OF RESEARCH

Exploratory Research –studies are also termed as formulate research

studies .The main purpose of such studies in that of formulating a problem
for more precise investigation or of developing the working hypothesis forms
an operational point of view.

Descriptive Research-studies determine the frequency with something

occurs or its association with something else In this project information
pertaining to customer needs satisfaction and their demographic profile was
collected.
.