BIG BAZAAR

ABOUT BIG BAZAAR:

 Big bazaar is an Indian retail store it operates as a chain of hypermarkets, discount

department stores and grocery stores and it was founded in 2001 by kishore, the founder
and chief executive officer of the Future Group which is known for having importance in
Indian retail and fashion sectors.
 Big bazaar is one of the oldest and largest hypermarkets chains of India, housing about
250+ stores in over 120 cities and towns across the country with more than 100 stores in
operation. It is a subsidiary of future group venture Ltds and the business model of
United States based wal-mart.
 Big bazaar offers a wide range of merchandise including fashion and apparels, food
products, general merchandise, furniture, electronic books, fast food and leisure and
entertainment sections.
 Facilities offered in online shopping are it has an official website, futurebazaar.com and it
is one of the most favorite sites among people of India for online shopping especially.
 Future bazaar is an online business venture of future group which sells a collection of
products such as fashion which includes merchandise for men and women, mobile
accessories, mobile handsets and electronics like home theatres, video cameras, digital
camera, LCD TVs, kitchen appliances and many more.
 It creates a holistic experience of shopping. The store is reaching out to all section of
society with its customer centric way of organizing the store. The employees accept their
responsibilities whole heartedly and with are size no doubt the biggest retail chain in
India.
 In 2008, big bazaar opened its 100th store marking the fastest ever organic expansion of a
hypermarket. The first set of big bazaar store opened in 2001 in Kolkata, Hyderabad and
Bangalore.

Promoters:

 Mr.Kishore biryani, CEO Future Group and MD, PRIL

 He started his entrepreneurial career with manufacturing and distribution of branded
men’s wears products.
 In 1997, Kishore led the groups foray into modern retail with the opening up of the first
department store pantaloons in Kolkata.
 In 2001, he created and evolved a pan-Indian, class-less model- big bazaar; a hyper
market chain followed by “food bazaar” a super market chain which blended the look,
touch and feel of Indian bazaars with western hygiene.
 Name Designation
Rakesh Biyani CEO – Retail
Anshuman Singh CEO Future Logistics
Arvind Chaudhary CEO Aadhar
Damodar Mall Group Customer Director
Hans Udeshi CEO - General Merchandising
Kailash Bhatia CEO - Integrated Merchandising
Rajan Malhotra President-Strategy& Convergence
Sadashiv Nayak CEO - Food Bazaar
Sanjeev Agrawal CEO – Pantaloons
Vishnu Prasad CEO - Central & Brand Factory

VISION:

 Future group shall deliver everything, everywhere, every time for every Indian consumer
in the most profitable manner.

MISSION:
 Big bazaar shares the vision and belief that customers and stakeholders will always be
provided only by creating and creating future conditions in the application area it leads to
economic development.
 It will be a pioneer in the delivery of delivery systems, creating a marketplace to make
use of it less expensive for all customer segments.
 it will introduce Indian products with confidence and revitalize ambitions and will be
efficient, cost effective and dedicated to doing whatever it does and ensures a positive
attitude integrity, humility and a united commitment it will be a powerful force for good.

CRITICAL POINT OF INFLECTION:

 with India on the verge of allowing FDI to resell more products in India pending
parliamentary approval poses a major challenge to Indian traders as it will open the
floodgates of international giants such as Wal-Mart, Carrefour, target etc. enter the Indian
shopping market. this will lead to increase competition in the retail industry and this
change in environment is something big bazaar will have to face in the coming years and
the only way is this can be achieved is by working well which can allow them to continue
their low cost every day model and keep this model profitable.
 Potential FDI interventions and thus increased competitiveness in the industry can be
addressed through the already existing strong marketing management capabilities that big
bazaar has and utilizing this benefit. Big bazaar can use the Indian indigenous knowledge
system and the Indian customer to build its place in the huge Indian market.
  Products vary from low cost goods to high value goods and special goods such as
furniture, electronics; upscale clothing etc. so big bazaar is usually available in a mall
because people are eager to get that complete shopping experience with different
products and prices and are ready to go the distance if they should.
 The choice of location where you can find the big bazaar is determined by local people,
money and age. Location calculations are scheduled from the trading room or the census
bureau and mainly targeting tier 1 and tier 2 cities.
 People often complain that the big bazaar areas always look very crowded. But few know
that it is designed to look like that. When the store looks clean and empty, crowds have
never entered it. There should be so called button brush effect as well as structured chaos.
 Like Indians, we like to bump into people, chat, and gossip and eat while shopping. The
structure of the big bazaar consists of the formation of long lines of similar objects
without spaces because aisles can be boring reduce space and cannot be replicated and at
big bazaar they build multiple collections or mini bazaars within every store.

Key success factors:

 Big bazaar has launched new marketing strategy which is based on guerrilla marketing.
Guerilla marketing warfare strategies are a type of strategy designed to wear down the
enemy by a long series of minor attacks, using principles of surprise and hit and run
tactics.
 People prefer those places where they can get the maximum products they need and big
bazaar provides vast range of products under one roof helping in attracting customer and
their family to shop together and enjoy the experience.
 Big bazaar has created high brand equity through its promotions and marketing and it has
created a significant image for its products as the cheap and best.
 Big bazaar is the first retail chain to be started in India and is the largest and successful
until now and it offers 1, 70,000 products and owns more than 100 retail stores all over
India and has the strong financial background.
 Bazaar can enter into production of various products due to its in depth understanding of
customer’s tastes and preferences.
 Nowadays people prefer going to one big store and buy everything instead of visiting
different places for different items and waste time. So, big bazaar can expand the
business in smaller cities as there is a lot of opportunity.

FUTURE OF BIG BAZAAR:

 Future group country retailer is turning its pricing strategy into har din low prices which
mimics the low daily prices of Wal-Mart around the world, putting pressure on rivals to
lower food prices.
 The focus will be on food products, which will be their own products and discounted
national products and this will help to attract new customers and the prevalence of
existing customers.
 The first round of discount will be 6-30%, the strategy will be implemented in 280 stores
in the big bazaar and this will bring an additional savings of 2000 crore to consumers
every year.
 Big bazaar should showcase new products to make customers aware and create trust
between them. Regular sales have many departments so the number of employees should
 be increased to serve customers on weekends and big days. Arrange for any new program
or donate as line management so the crowd can be controlled during the big days.

RECOMMENDATIONS:
 Big bazaar should keep offers in regular intervals so that there should not be a long term
gap, because offer is most influencing factor which is responsible for customer purchase
decision.
 Big bazaar should start emphasizing more on internet shopping along with the formal
retail shopping because a large population of the country likes to shop online in order to
save time.
 Along with the different discounts and offers it should pay attention towards the students
and provide some offers for them also because half of the Indian population is of youths
and students.
 It should work on its billing counters and customer service in order to solve the problem
of long queues and waiting customers.

Conclusion:
 It has built a very emotional and cordial relationship with its customers. It’s also very
intending to build long term relationship with all its stakeholders, which is very essential
for a successful business venture. It is observed that the organization hierarchy is
professional as the entire departmental manager directly report to the store manager who
in turn reports to the zonal head.
 There exists a healthy and positive relationship between employees and managers. The
employees accept their responsibilities whole heartedly, accept that it is their
responsibilities to carry out a part of the activities of the company and they will be held
accountable for the quality of their work.
 The company is reaching out to all the sections of the society as it is creating a
hypermarket where not only the rich people shop but also the middle and the lower class
customers come to enjoy the whole shopping experience.