A report on “Identify and analyse a contemporary

issue pertaining to the operations of the retail store.”

Submitted to
SCMS COCHIN SCHOOL OF BUSINESS

Under the Guidance of

Dr Dulari
By
Umang Thakkar
Batch 28 PGDM
Introduction
Liberalized financial and political environment in India has prompted a wave of
large number of entrants into the country’s rapidly growing retail industry during
the past few years, without doubt, the retail industry in India is in the throes of
radical restructuring. The fundamental drivers of change are increasing per capita
income, growing GDP, availability of consumer finance and therefore irreversible.
Retailing in general sense consists of business activities that are involved in buying
and selling of goods and services to ultimate consumers for their own use –
ranging from Bread butter to automobiles to apparels to airline tickets.

In India, after agriculture, the retail is the second largest sector that provides
enough employment to Indian workforce. But retailing in India is at cross roads on
the one side, retail sales are making new heights year after year and on the other
side, traditional Indian retailers (Kirana stores) face numerous challenges.

Experts believe that retail expansion in the coming five to seven years is expected
to be stronger than our Indian GDP growth, driven by changing lifestyles and by
strong income growth, which in turn will be supported by favorable demographic
patterns and the extent to which organized retailers succeed in reaching lower
down the income scale to reach potential consumers towards the bottom of the
consumer pyramid. Use of plastic money, easy availability of consumer credit will
also assist in boosting consumer demand.
Today, a vast majority of India’s young population favors branded goods. With the
spread of satellite televisions and visual media, urban life style trends have spread
across the rural areas also. The shopping extravaganza of the Indian middle class
especially the young population for clothing, eating outside and lust for modern
living styles has unleashed new possibilities for retail growth even in the rural
areas. In India, Organised retail area is prospering.
The mentality of individuals is changing and they are moving towards the
composed retail outlets for shopping.
Organised retail outlets are the outlets which are authorized for exchanging
exercises and enlisted to make good on charge. These day in India Organised retail
industry is booming. There are so many major and minor challenges looked by the
Indian retail outlets.

CHALLENGES FACED BY RETAIL OUTLETS

Online selling companies
Scarcity of Skilled Workforce
Power Supply Problem in India
Fraud
Lack of Technology Adoption
Lack of Infrastructure and Logistics
Understanding customer
Complexity in Tax Structure
Increasing customer demand
High Cost of Operation
Big Bazaar
Company overview
Largest hypermarket chain in India
Introduced by the Future Group in Sept 2001 by Kishore Biyani
214 stores across 90 cities and towns in India covering around 16
million sq.ft. of retail space

Big Bazaar is not just another hypermarket; it caters to every need of your
family. Where Big Bazaar scores over other stores is its value for money
proposition for Indian customers.
We guarantee that at Big Bazaar you will definitely get the best products at
the best prices. With the ever-increasing array of in-house brands, it has
opened doors in the world of fashion and general merchandise, including
home furnishings, utensils, crockery, cutlery, sports goods and much more at
prices that will surprise you. And this is just the beginning.
Big Bazaar was founded in 2001 by Kishore Biyani, the founder and chief
executive officer (CEO) of the parent company, the Future Group.
In 2020, burden with debt, Big Bazaar was sold to Reliance Industries in a
sale transaction of ₹27,513 crores.
Still not able to return back customer refunds they are struggling with open
hands.
Big Bazaar –
M.G. Road, Centre Square Mall
SUPERMARKET
Pricing Strategies by Big Bazaar
Big Bazaar is known as the “Indian Wal-Mart”. They also use Every
Day Low Pricing (EDLP) strategy

They promise the customers to save not on individual items but on a

basket of items

One important condition that drives EDLP pricing is the “Low Price”

image of the retailer in the consumer's mind
Discount pricing strategy

Wide price range of each items

Credit card acceptance

Accept coupons

Competitive prices

comparable cost

Analysis and Suggestions

Shopping cart or basket was available on entering the store, I am not
sure, but most of them were rusty and old, and some of those were
broken also. They must be clean on a daily basis. It should be checked
in a routine base.
Floor area defines the key ambience of the store, in my store there is
janitor always present their who comes and clean in between if there is
any leakage or mud.
 Employees are there to make customer feel comfortable in product
handling. If any customer is having any problem in finding any product
the employees come before hand to help the product 
Personally, asking the customer about their shopping experience in the
store can be a quick process in getting feedback.
Company should increase the number of counter so that it may
minimize the queue of the customers
Training must be provided to sales personnel not only of their counters
but for other functions also.
Implement the teller system used by banks.
Implement the ATM concept: Introduce billing machines that the
customers can use themselves to bill their wares, pay and check-out. 
Seating arrangements must be made for customers as well as for
employees also.
Job rotation and training will enhance their knowledge, job profile and
boost the morale of employees to effectively perform their duties and
the responsibilities.