INTRODUCTION

Future Group, led by its founder and Group CEO, Mr. Kishore Biyani, is one of India's leading
business houses with multiple businesses spanning across the consumption space. While retail
forms the core business activity of Future Group, group subsidiaries are present in consumer
finance, capital, insurance, leisure and entertainment, brand development, retail real estate
development, retail media and logistics.
Led by its flagship enterprise, Pantaloon Retail, the group operates over 12 million square feet of
retail space in over 71 cities and towns and 65 rural locations across India. The group owns
several leading formats including Pantaloons, Big Bazaar , Food Bazaar, Home Town, eZone
and Central. Pantaloon Retail was awarded the International Retailer of the Year - 2007, by the
US-based National Retail Federation, the largest retail trade association and the Emerging
Market Retailer of the Year 2007 at the World Retail Congress in Barcelona.
Future Group believes in developing strong insights on Indian consumers and building
businesses based on Indian ideas, as espoused in the group's core value of 'Indianness'. The
group's corporate credo is, 'Rewrite rules, Retain values'.
FutureBazaar.com is the e-commerce arm of the Future Group. FutureBazaar provides an
integrated shopping site where consumers are able to buy products from our flagship stores
including eZone, Pantaloons and Big Bazaar online and get home delivery of products.
FutureBazaar delivers across more than 1500 cities and towns in India covering 16,000 pin
codes. FutureBazaar carries genuine products and offers manufacturer's warranty (as opposed to
Seller's warranty) which most other sites offer. FutureBazaar offers products where the complete
supply chain is managed by Future Group entities unlike other sites that are marketplaces.
By the virtue of being a part of Future Group, FutureBazaar is able to offer a wide range of
genuine products at very competitive prices, confidence of buying from a trusted source and the
convenience of returning in our physical stores.

Big Bazaar is not just another hypermarket. It caters to every need of your family. Where Big
Bazaar scores over other stores is its value for money proposition for the Indian customers.
At Big Bazaar , you will definitely get the best products at the best prices - that's what we
guarantee. With the ever increasing array of private labels, it has opened the doors into the world
of fashion and general merchandise including home furnishings, utensils, crockery, cutlery,
sports goods and much more at prices that will surprise you. And this is just the beginning. Big
Bazaar plans to add much more to complete your shopping experience.

Strategy:
Big Bazaar has launched new marketing strategy which is based on Guerrilla Marketing.
Guerrilla marketing warfare strategies are a type of marketing warfare strategy designed to wear-
down the enemy by a long series of minor attacks, using principles of surprise and hit-and-run
tactics. Attack, retreat, hide, then do it again and again, until the competitor moves on to other
markets. Guerrilla force is divided into small groups that selectively attack the target at its weak
points. In the world of cut throat competition, corporate use extension of the same strategy in
marketing. Corporate like Pepsi, Coke etc have been using the same for quite some time now and
the latest entrant is our very own ‘Future Group’- Big Bazaar, Future Bazaar, Pantaloons, e Zone
are all part of this group and they are taking on the biggies like Shoppers Stop, Lifestyle, and
Tata’s Westside. In order to do the same, Future Group have come up with 3 catchy and cheeky
ad campaigns which surely do catch our eyes and surely one can’t resist appreciating the same.

Marketing
Selection of Target market
Big Bazaar targets higher and upper middle class customers because there has been growth in
Indian middle class that has so far been used to buying apparel and groceries from small and
cluttered neighborhood market shops is fast realizing the joys of visiting malls that have
redefined the freedom to shop and entertain. Such malls are the new temples of leisure and
weekend entertainment. India's National Council for Applied Economic Research estimates that
the nation's middle class population currently comprises about 17 million households — 90
million people — with annual earnings ranging between $4,500 (£2,400) and $22,000 (£11,736).
An additional 287 million could be termed as `aspirers' or those that hope to join the middle class
in the near term. Rising incomes, particularly in the lower and middle-income households, are
impacting retail growth in India as these groups tend to spend more on upgrading and
diversifying their lifestyles, eating out and moving on to processed and convenience foods.
Targeting young working class
The large and growing young working population is a preferred customer segment for Big
bazaar. These young people are early adopters of most modern product lines.
The ongoing boom in sectors such as information technology and business process outsourcing
has created a clientele with high disposable income and a increased demand for lifestyle
merchandise such as watches, cosmetics and perfumes. This is a much-travelled and brand-savvy
urban population. Interestingly, an estimated 40-50% of the Indian working woman's salary is
spent on apparel and footwear. Eating out, mobile phones and accessories make up the other
leading spending options. Big Bazaar specifically target young, working professionals, home
makers who are primary decision maker.

Big Bazaar Marketing Mix

Product: Big Bazar offers a wide range of products such as apparel, food, furniture, child care
products, household products, toys, electronics, stationery, toiletry, beddings, farm products, etc.
They offer a variety of well-known brands like Levis, Pepsi, Coca-Cola, P&G, LG, Samsung,
Nokia, HP as well as its own house brand.
Price: The objective is to maximize the market share. They follow three different techniques for
pricing. The first is known as Value Pricing, through which Big Bazar offers everyday low
pricing without any discount promotions or coupon clipping. The second is Promotional Pricing,
where Big Bazar finances at low interest rates. Lastly, Differentiated Pricing, where Big Bazar
differentiates the prices from peak to non-peak hours or days of shopping to attract more
customers. They also use the concept of psychological discounting (Rs.99, Rs.199) which
attracts more customers. Big Bazar uses the concept of Bundling where they make combo-packs
and offer discounts to customers. This adds value to customers and increases sales thereby
reducing their excess inventory. For example, 2 Pepsi 20L bottles for Rs.250 instead of buying
them individually for Rs.175.
Place: Big Bazar operates in most of the big cities and some small towns in India. They are
normally located in high-traffic areas to attract mass population and in developing cities so that
they have larger chance of attracting customers.
Promotion: Big Bazar has an interesting way to promote its brand. They don’t need to put any
holdings or advertisements all over the city to attract customers because people have generally
set their alarms for the days and dates of big discounts beforehand. For example, “Saal ke sabse
saste 3or 5 din”, are the 3 or 5 cheapest days of the year. “Hafte ka sabse sasta din Wednesday
Bazaar” means that there are heavy discounts and bundles that occur every Wednesday.
“Exchange Offers, Junk swap offer” are days when new or used products can be swapped for a
new product for a small premium. Their Future Card also offers a 3% discount. Brand
endorsements by famous celebrities or sport stars also hit at the psychology of young customers
because then they think if this famous personality is using it, we should try this too. Click Here
to watch an example of one of their sale advertisements. All these promotions attract most of the
population to Big Bazar. Recently they have started a new offer titled “T24-Shop More, Talk
More”, where customers are given talk-time benefits. Shopping and talking on the phone is what
Indians love the most and Big Bazaar has targeted both of them together. Therefore, a large
majority of the youth and the servant class has become attracted to and remained loyal to Big
Bazaar.
Big Bazaar has many strengths and opportunities to expand their market and brand but they have
to remove certain weaknesses they possess and fight against threats they may face in the future.
Some of these include,
 Overcrowding: Because of over population in India most of the stores are fully
packed, especially during promotions and discount offers. If possible, they should
provide more cash counters just for that day so they don’t increase their everyday
operating expense. Online shopping will also help reduce crowd in stores.
 Checkouts are extremely slow: Again because of overcrowding, people stand in
queues for hours to checkout especially during heavy sales. More cash counters can
always help and the employees should be fast enough to tackle such situations. Youth
has very little patience and if Big Bazaar provides online shopping and fast, free
delivery, youth will make use of it and hence this reduces the crowd and waiting time.
 Placement of Products: Sometimes the products are placed randomly. This is not only
Big Bazaar’s fault but also of the public because they put stuff anywhere they like if
they don’t want to buy it. Also there are no specific categories on the ceiling to direct
the customers like in Walmart.
 Perception of low price: Low price is perceived as low quality generally, so some
people may avoid buying from Big Bazaar.
  As explained in the segmentation of the market above, Big Bazaar ignores the upper
and elite class people who are ready to pay any price for the best quality and the
product they need. Big Bazaar should provide some extreme quality products to cater
to this class as well. They should have effective distribution which means to apply
80/20 rule “i.e.” they should attract high elite business population because high
percentage of sales comes from less percentage of people.
 Lot of competitors: A lot of countries want to enter the retail industry in India which
causes one of the biggest threats to Big Bazaar, for example, Walmart, Tesco, and
Carrefour. Big Bazaar needs to retain its customers either by providing them more
promotions or offers or discounts or by promoting their brand at a large scale and
attracting the elite class of population so that they don’t fly to other brands when they
come in.

Operation Management
Various formats and store concern
Most Big Bazaar outlets are multi-leveled stores and are located in stand-alone buildings in city
centers as well as within shopping malls. These stores have more than 2,00,000 Stock Keeping
Units (SKU) in a wide range of categories, led primarily by fashion and food products. The retail
space of these stores in the metros range between 50,000 and 1,60,000 sq. ft. Since its launch in
2001 in metro cities like Kolkata, Bangalore and Hyderabad, Big Bazaar is the largest
Hypermarket chain with presence in 90 cities and towns across the country
Human Resource Manageemnt of Big Bazaar
Recruitment process:
The process consists of 5 interrelated stages visualized
 Planning.
 Strategy development
 Searching
 Screening and Control

The recruitment programmer is the one that attracts a relatively large number of qualified
applicants who will survive the screening process and accept position with the organization who
offered.

Recruitment programmer can lose the ideals in many ways: by to attract an adequate applicant
pool, by under & over selling the organization, or by inadequately screening applicants before
they enter the selection process. Thus to approach the ideal individuals responsible for the
recruitment process must know how many and what type of employees are needed, where by and
how to look for individuals with appropriate qualification and interest, what inducement to use
for various types of applicant groups, how to distinguish applicants who are unqualified from
those who have a reasonable chance of success and how to evaluate their work.

Factors affecting the recruitment:

Both internal and external factors affect the recruitment the external factors include supply of
and demand for human resource employment opportunities, labor market conditions etc.,

Internal Factors
- Company’s pay package
- Quality of work life
- Organizational culture
- Career planning and growth
- Company’s size
 - Company’s products
- Geographical spread of company’s operation
- Company’s growth rate
- Cost of recruitment
- Company’s name and fame
EXTERNAL FACTORS:
- Socio-economic factors
- Supply and demand factors
- Employment rate
- Labour marketing conditions
- Political, legal and government factors
- Information systems
Social Needs
The Kishore Biyani-owned retail chain launches a new campaign after two years, positions itself
as a multi channel mass market brand
ver the past year and more, Kishore Biyani has repeatedly reiterated his intention to rewire his
retail empire into a disruptive force, forcefully making his point while speaking to the media and
to his employees. He has often said that he sees his brands as cheeky challengers that need to
snatch the advantage away from online marketplaces, snapping out at doubting naysayers who
have predicted the end of brick-and-mortal retail stores like Big Bazaar.
Training Process
The first step in the training process is to assess the need for training the employees. The need
for training could be identified through a diagnosis of present and future challenges and through
a gap between the employee’s actual performance and the standard performance.
The needs assessment can be studied from two perspectives: Individual and group. The
individual training is designed to enhance the individual’s efficiency when not performing
adequately. And whereas the group training is intended to inculcate the new changes in the
employees due to a change in the organization’s strategy.
Once the needs are identified, the objectives for which the training is to be conducted are
established. The objectives could be based on the gaps seen in the training programmes
conducted earlier and the skill sets developed by the employees.
The next step is to design the training programme in line with the set objectives. Every training
programme encompasses certain issues such as: Who are the trainees? Who are the trainers?
What methods are to be used for the training? What will be the level of training? etc.Also, the
comprehensive action plan is designed that includes the training content, material, learning
theories, instructional design, and the other training requisites.
MOTIVATION
Motivation is a powerful, yet tricky beast. Sometimes it is really easy to get motivated, and you
find yourself wrapped up in a whirlwind of excitement. Other times, it is nearly impossible to
figure out how to motivate yourself and you're trapped in a death spiral of procrastination. This
page contains the best ideas and most useful research on how to get and stay motivated.
This isn't going to be some rah-rah, pumped-up motivational speech. (That's not my style.)
Instead, we're going to break down the science behind how to get motivated in the first place and
how to stay motivated for the long-run. Whether you're trying to figure out how to motivate
yourself or how to motivate a team, this page should cover everything you need to know.
Finance Function of Big Bazaar
Ratio Calculation
We use ratios to make comparisons between two things. When we express ratios in words, we
use the word "to"--we say "the ratio of something to something else." Ratios can be written in
several different ways: as a fraction, using the word "to", or with a colon.
Let's use this illustration of shapes to learn more about ratios. How can we write the ratio of
squares to circles, or 3 to 6? The most common way to write a ratio is as a fraction, 3/6. We
could also write it using the word "to," as "3 to 6." Finally, we could write this ratio using a
colon between the two numbers, 3:6. Be sure you understand that these are all ways to write the
same number.
Which way you choose will depend on the problem or the situation.

 ratio of squares to circles is 3/6

 ratio of squares to circles is 3 to 6
 ratio of squares to circles is 3:6
There are still other ways to make the same comparison, by using equal ratios. To find an equal
ratio, you can either multiply or divide each term in the ratio by the same number (but not zero).
For example, if we divide both terms in the ratio 3:6 by the number three, then we get the equal
ratio, 1:2. Do you see that these ratios both represent the same comparison? Some other equal
ratios are listed below. To find out if two ratios are equal, you can divide the first number by the
second for each ratio. If the quotients are equal, then the ratios are equal. Is the ratio 3:12 equal
to the ratio 36:72? Divide both, and you discover that the quotients are not equal. Therefore,
these two ratios are not equal.
Some other equal ratios:
3:6 = 12:24 = 6:12 = 15:30
Are 3:12 and 36:72 equal ratios?
Find 3÷12 = 0.25 and 36÷72 = 0.5
The quotients are not equal —> the ratios are not equal.
You can also use decimals and percents to compare two quantities. In our example of squares to
circles, we could say that the number of squares is "five-tenths" of the number of circles, or 50%.
Here is a chart showing the number of goals made by five basketball players from the free-throw
line, out of 100 shots taken. Each comparison of goals made to shots taken is expressed as a
ratio, a decimal, and a percent. They are all equivalent, which means they are all different ways
of saying the same thing. Which do you prefer to use?

Meaning of Ratio
In mathematics, a ratio is a comparison of two or more numbers that indicates their sizes in
relation to each other. A ratio compares two quantities by division, with the dividend or number
being divided termed the antecedent and the divisor or number that is dividing termed
the consequent.
Example: you have polled a group of 20 people and found that 13 of them prefer cake to ice
cream and 7 of them prefer ice cream to cake. The ratio to represent this data set would be 13:7,
with 13 being the antecedent and 7 the consequent.
A ratio might be formatted as a Part to Part or Part to Whole comparison. A Part to Part
comparison looks at two individual quantities within a ratio of greater than two numbers, such as
the number of dogs to the number of cats in a poll of pet type in an animal clinic. A Part to
Whole comparison measures the number of one quantity against the total, such as the number of
dogs to the total number of pets in the clinic. Ratios like these are much more common than you
might think.
Big Bazaar Financial

Balance Sheet of Future Retail ------------------- in Rs. Cr. -------------------

Mar '19 Mar '18 Mar '17 Mar '16 Mar '15

12 mths 12 mths 12 mths 12 mths 12 mths

Sources Of Funds
Total Share Capital 100.52 100.40 94.36 8.70 1,398.66
Equity Share Capital 100.52 100.40 94.36 8.70 1,398.66
Share Application Money 0.00 0.00 0.00 85.57 133.00
Reserves 3,751.43 2,995.87 2,459.30 1,779.92 -1,820.26
Networth 3,851.95 3,096.27 2,553.66 1,874.19 -288.60
Secured Loans 2,553.98 1,224.74 1,078.40 1,072.40 294.00
Unsecured Loans 0.00 0.00 0.00 50.00 96.40
Total Debt 2,553.98 1,224.74 1,078.40 1,122.40 390.40
Total Liabilities 6,405.93 4,321.01 3,632.06 2,996.59 101.80
Mar '19 Mar '18 Mar '17 Mar '16 Mar '15

12 mths 12 mths 12 mths 12 mths 12 mths

Application Of Funds
Gross Block 1,516.56 1,033.54 553.78 260.93 282.60
Less: Accum. Depreciation 75.74 14.98 0.00 0.00 148.06
Net Block 1,440.82 1,018.56 553.78 260.93 134.54
Capital Work in Progress 190.18 33.58 11.85 0.00 43.40
Investments 104.00 0.01 0.00 0.00 0.00
Inventories 5,065.59 4,417.41 3,735.16 3,297.24 216.15
Sundry Debtors 316.46 270.10 228.06 127.48 0.44
Cash and Bank Balance 252.81 183.23 156.04 91.36 9.80
Total Current Assets 5,634.86 4,870.74 4,119.26 3,516.08 226.39
Loans and Advances 3,157.82 2,271.59 2,252.64 1,808.66 53.96
Total CA, Loans & Advances 8,792.68 7,142.33 6,371.90 5,324.74 280.35
Current Liabilities 4,056.28 3,817.24 3,254.32 2,550.46 320.32
Provisions 65.47 56.23 51.15 38.62 36.17
Total CL & Provisions 4,121.75 3,873.47 3,305.47 2,589.08 356.49
Net Current Assets 4,670.93 3,268.86 3,066.43 2,735.66 -76.14
Total Assets 6,405.93 4,321.01 3,632.06 2,996.59 101.80

Contingent Liabilities 4,245.87 5,026.47 3,809.38 63.79 28.70

Book Value (Rs) 76.64 61.68 54.12 411.38 -3.01
 CONCLUSION
Big Bazaar is undoubtedly the number one retailer in India. It has built a very emotional and
cordial relationship with its customers. It is also very intending to built long-term relationship
with all its stakeholders, which is very essential for a successful business venture. It is observed
that the organization hierarchy is professional as all the departmental Managers directly report to
the store manager who in turn reports to the Zonal Head. Big Bazaar, with 25 years of experience
in the field of weaving fabrics, is the leading Apparels and fashion design fabric company.
There exist a healthy and positive relationship between employees and managers. The employees
accept their responsibilities wholeheartedly, accept that it is their responsibilities to carry out a
part of the activities of the company and they will be held accountable for the quality of their
work. It is found that more than 60% of employees are of the age group of 20-35. Fromthis it
reveals thatcompany is having young and energetic workforce who are very creative, enthusiastic
and also very determined to grow in their career and in turn helping the company to grow.
Working environmentis good and also the various facilities provided helps in motivating the
employees. The company is reaching out to all the sections of the society as it is creating a
hypermarket where not only the rich people shop but also the middle and the lower class
customers come to enjoy the whole shopping experience.
Moreover the customer friendly ambiance and the organized retailing of products also make Big
Bazaar one of the successful retail industries in India.
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