Presentation on Retail

strategy :
MAHIMA BIG BAZAR
What is Retail strategy?

A retail strategy is the over all plan or

framework of action that guides the
retailer. ideally it will be at least one year
long and outline the retailer’s mission ,
goal, consumer market ,overall and
specific activities.
 Feature of Retail strategy are:
Provide a thorough analysis.
Outline the goal.
Differentiates firm from their competitors.
Coordination of total effort.
Legal ,economic and competitive
environment is studied.
Elements of Retail strategy
planning:
Situation
objectives
analysis.
F
E
E Identification
D of consumers.
B
A
C
k Over all Specific
strategy. activities

Control.
Introduction of MAHIMA BIG
BAZAR
MAHIMA BIG BAZAR is a retail store
which is started in 2007 by MR. SHIV
KUMAR SHROFF in vypar vihaar
(Bilaspur). It’s a first big bazaar in
Bilaspur. It’s a multi store which provides
all the basic necessities of a person, we
can say it’s a complete store for the day to
day requirement of a person.
 Structure of Mahima Big bazar:

Owner+MD (mr. shiv
kumar shroff)

Manager( Mr. Rohan Tawalker, Mr.

B.k.Pandey, Mr. Kasim)

Accountant (Mr. Amit Banjare)

Sub accountant (Mr. sanjeev Yadav)

workers
QUESTIONIER:
Q. No 1. what is current organisational mission of
MAHIMA BIG BAZAR?
answer: our mission is to provide best service n better
quality product to the customers.

Q. No 2. current ownership and management

alternatives of MAHIMA BIG BAZAR are:
 sole proprietor
 independent store.
 Partnership
 franchisee
Answer: sole proprietor, independent store.

Q.NO 3.What is your goods/ service category?

Answer: all daily need products like grocery, as well as
plastic products ,cosmetics , garments.

Q. NO.4. Objectives of mahima big bazaar are?

Answer: basically two main objectives of mahima big
bazar :
Cont…

Primary objective : social work by providing good

quality of products to the customers and this way
maintaining the image of MAHIMA BIG BAZAR in
Bilaspur city.
Secondary objectives: maintaining the high sales and
profit by satisfying the customers and employees of
MAHIMA BIG BAZAR.

Q.No 4. Target market of Mahima big bazar is?

Answer: mass marketing ,selling goods and services to
broad spectrum of consumers basically aiming at middle
and high level consumer groups. Grocery for both but
plastic n branded items for high level consumers.
Q.NO.5. Why you have chosen this store location
only, because of what?
Population density.
nearness to suppliers.
pedestrian traffic.
Transportation access.
 all.

ANSWER: all, location is a important part of

success of any retail shop and success of
MAHIMA BIG BAZAR is also depends on all
above options.
Q.NO.6. Pricing of product in Mahima big bazaar is
followed by ?
discount price
list price
MRP price

Answer: basically it’s discount price but it starts form

above 30 Rs of any product.

Q.NO.7. What media are used for promotion to

communicating with customers?
through electronic media.
through pamphlets.
through newspaper.
through mouth of communication.
Cont.

Answer : through mouth of communication, news paper and

electronic media.

Q.NO.8 you make your position among your competitors in

Bilaspur City?
Answer: by giving best quality product.

Q.NO.9. How much minimum investment you have to do

every month?
ANSWER: 50 TO 54 LAKH.

 
 
Q.NO.10. Does this minimum investment give you return on
investment?
Yes
no

ANSWER: yes . Our last month profit is 70 lakh n we try to

maintain this.

Q.NO.11 when you do retail auditing ?

every month .
after every 3 months.
after every 6 months .
after every 1 year.
Cont…

Answer: every year. Which is done by the help

of physical auditing and billing software .

Q. NO. 12. What corrective measures you take

after retail auditing?
Answer: high light the faults after that take
action according to the need.

Q. NO. 13. what is your turn over?

Answer: 8 core Rs.
SWOT analysis of MAHIMA BIG
BAZAR
Strength :
 First Big bazaar in Bilaspur city.
 Gain so much popularity.
 good quality of products.
 Situated in poss. area.

Weakness :
 No regular advertisment.
 No competitor so no special approaches for new
experiments.
 Employee are not interested to give better service.
Opportunity:
Bettergrowth in upcoming future.
Going to give much better services to the
consumers.
Brand image

threat :
 Situated in front of vaypar viahr where all
whole sell of grocery market is there .
 Upcoming Pantaloon Big bazar.
 Conclusion:

Retail strategy of MAHIMA BIG

BAZAR is well planed and fulfill all
elements of retail strategy planning
because it captures maximum consumers
of high and middle level of society and
MAHIMA BIG BAZAR try to provide
best quality of grocery n other products
with attractive schemes and discounts.
THANK
YOU……