BIG BAZAR

INTRODUCTION:

Retail means selling goods and services in small quantities directly to the customer. Retailing consists all
activities involved in marketing of goods and services directly to the consumers fortheir personnel
family and household use. The report is the based on the study conducted at big bazaar labagh
Mnagalore(D.K). it aims atunderstanding the company‘s establishment, organization structure,
department, techniques, marketing strategies and the advantages it is having our the competitors. An
attempt is made to analyze the company performance in comparison to the theoretical aspect. It aim to
understandthe skill of the company in the area like technological advancement, competition and
themanagement. Big Bazaar

, is the chain of retail stores of the big banner Pantaloon Retail (India) Ltd.,which in turn is a segment of
Kishore Biyani, regulated Future Group of Companies. Moreoverthe customer friendly ambiance and the
organized retailing of products also makes Big Bazaarone of the successful retail companies in India. The
chain was inspired by Saravana Stores, ahugely popular shop in Chennai which made huge profits by
selling everything under the sunat prices much less than other shops

1. COMPANY PROFILE• Big Bazaar is part of Future Group founded in 2001.• Big Bazaar is a chain
of hypermarket in India.• There are 214 stores across 90 cities and towns in India covering
around 16 million sq.ft. Of retail space• Big Bazaar offers a wide range of merchandise including
fashion and apparels, food products, general merchandise, furniture, electronics, books, fast
food and leisure and entertainment sections.

2. 2. LOCATION• The store of Big Bazaar, which we have visited, are situated in Shipra Mall and
Aditya Mall.• Both the malls are established in the heart of the city or where usually consumers
goes for shopping.• In both Shipra and Aditya Mall, Big Bazaar is present on the ground floor,
facing the entrance, hence, attracting the visitors.

Big Bazaar

Treasure Island, 11, Tukoganj, M.G. Road IndoreMadhya Pradesh 452001Phone. No. 0731-
3011300/10This store is on the 2

nd

floor in Treasure Island mall in Indore and divided into 7 level basedon the nature of the product. There
are department in the store. And the 145 human resourcesemployed.As this store long product range
and product depth. Once a customer get inside the store hewill find all kind of products available that
may be Food item, Cosmetic, Electronic, Garments,Furniture etc. Because of this features it has a very
good reputation in the area and thecustomers who are residing for away and in other areas they also
visit in the store.
Other Pricing Strategies• Buy more, save more• Prices reduced on a combination• Holding special
discounts• Highlighting the savings possible• Introducing a new product• Cashing in on sports events
(ICC world cup Tshirts at Big Bazaar)• The Price Challenge Offer

1. Time Pricing• Time-based pricing is a special case of price discrimination in which producers
charge different rates for a given good or service depending on the time, day, month, and so
on.• Eg: • Wednesday Bazaar • Festive Season Pricing • Special Offer Period pricing • Sabse
Sasta Din • School Time • Seasonal Offers

2. 12. Differentiated time pricing• Time pricing i.e. difference in rates based on peak and non peak
hours or days of shopping is also a one kind of pricing strategy

Areas : Residential Target Region : Mumbai, Lower Parel.  Giving discount offers,
working women by monthly saving bazaar and home makers by providing a wide range of
food, non food, fruits and vegetable. TARGET CUSTOMER PROFILE Geographic : 
Furniture cost-Rs. 800 sq ft unlike the Rs. 1600 sqft.( Life style, Shoppersstop)  Fewer
Staff on the floor one person for every 500sq ft.  Operating  Minimize Retailing Cost
MARKETING STRATEGY:- & Women folk Young working population. Commercial
areas. Demographic : & YoungHome makers. & Highergrowing population of
nearby areas. & Weekly Quality conscious  Price conscious Behavioral :  Status
conscious  Recently married couple. Psychographic : Upper Middle class people. &
monthly shoppers

1. SPARSH – This software contains all the staff information regarding their wages,
attendance, Timings etc. SAP – They uses this software in warehouse for
inventory purpose.  SAMPRADAN- this software is used for pay back
membership card i.e. used for checking points on card and redemption of
voucher.  SANCHAYAN AND SAMADHAN- These is the applications used for
cash transactions, also any error in transaction related to cash are corrected
through these applications.  Vendor selection process  Order tracking 
Inventory replenishment  Billing system  Existing architecture of it
system(hardware)

2. Other technologies are:

3. TARGET MARKET• It mainly targets all types of consumers to full their every kind
of needs.• They have different section for apparels at “Fashion Big Bazaar” which
mainly focuses on the new, stylish and fashionable clothes for all age group
customers.

4. 6. STRATEGYWEDNESDAY BAZAAR Big Bazaar introduced the Wednesday Bazaar

concept and promoted it as “Hafte Ka Sabse Sasta Din”. It was mainly to draw
customers to the stores on Wednesdays, when least number of customers is
observed. According to the chain, the aim of the concept is "to give homemakers
 the power to save the most and even the stores in the city don a fresh look to
make customers feel that it is their day.”

5. 7. SABSE SASTA DIN Big Bazaar introduced the concept of "Sabse Sasta Din". The
idea was to simply create a day in a year that truly belonged to Big Bazaar.MAHA
BACHAT Maha Bachat as a single day campaign with attractive promotional
offers across all Big Bazaar stores. It has attractive offers in all its value formats
such as Big Bazaar, Food Bazaar, Electronic Bazaar and Furniture Bazaar - catering
to the entire needs of a consumer.

6. 8. THE GREAT EXCHANGE OFFER Big Bazaar launched "The Great Exchange
Offer", through with the customers can exchange their old goods in for Big
Bazaar coupons. Later, consumers can redeem these coupons for brand new
goods across the nation.

7. 9. STORE LAYOUT AND DESIGN• The store layout and design is perfect in creating
image in the minds of the customers.• Planograms store design-providing lots of
space for customers to walk and see varieties of products without any difficulty.•
It is designed just like convenience stores to make people feel that they are
shopping in their local streets.

8. 10. VISUAL MERCHANDISINGIdea oriented Presentation• Different section of

apparels having all types of apparels for men, women, kids etc.• Different section
for electronic goods, toiletries products, etc.Colour Presentation• Warm colors
like red and yellow to produce vibrant, emotional and hot active response• cool
colors white and blue to have a peaceful, gentle and calm effect.

9. 11. MusicControl the pace of store traffic, create an image andattract or direct
consumer attention.LightningHighlight merchandise and structure space in
efficientway. It captures a light mood of customers.Fixtures• Straight rack to hold
lots of apparels• Gondolas are good for food and grocery

10. 12. STORE AMBIENCEFood Bazaar The ambience of the store is like a
convenience store. The whole setup provides freedom to the people inselecting
the products of their choices.

11. 13. Fashion Big Bazaar• As per the tagline, “Isse sasta aur achcha kahin nahi”, the
merchandises are also available at very less prices.• They are placed in a bulk
form in different types of fixtures and the atmosphere of the store is very calm
and the colors and music used, displays the message and logo of big bazaar and
also suits the taste of Indian customers.• But, sometimes, the ambience sounds
bit boring and unpleasant because of repeated music, unchanged colors and
stuffs. This area needs some improvement.
12. 14. SIGNAGE USED BY BIG BAZAAR• Advertising is done by newspaper, television
and through hoardings.• Hoardings at public places helps in attracting huge
masses of people from various places.

13. 15. PRICING STRATEGYValue Pricing (Every Day Low Price)Promotional Pricing•
Low Interest Financing• Psychological DiscountingBundling (Offering several
products for sale as onecombined product)

14. 16. PROMOTION AND INNOVATIVEIDEAS TO SELL MERCHANDISE• Advertising (

Print ads, TV ads, radio ads )• Weekend Discounts• Exchange offers• Point of
purchase promotion• Word of mouth• Brand Endorsement• Future Card

15. 17. PLANOGRAMS USED BY BIG BAZAAR• Shows the placement of retail products
on shelves .• It makes a section more aesthetically appealing to the
customer.Affects of Planograms• Satisfying customer with a better visual
appeal• Tighter inventory control and reduction of out of stock• Better-related
product positioning• Improved sales• Assign selling potential to every inch of
retail space• Effective communication tool for staff –produced display.

16. 18. SPACE PRODUCTIVITYSPACE PRODUCTIVITYBig Bazaar has effectively utilizes

its space in its store and as it is usually measured by sales per square foot of
selling space therefore we came to know that it has been assigned in a logical
manner so that it become convenient for customers to purchase and walk here
and there to see the merchandise.FIXTURES• Straight Rack• Gondolas• Round
rack

17. 19. WALL FIXTURES• To make store wall merchandisable, and varities of clothes
can be fitted into it.MERCHANDISE DISPLAY PLANNING• Shelving• Hanging•
Stacking

18. 20. Big Bazaar creates a holistic experience of shopping. The store is reaching
out to all section of society with its customer centric way of organizing the
store. The employees accept their responsibilities whole heartily. Big Bazaar
with its size no doubt the biggest retail chain in India.