Presentation on

By: Mr. Mahantesh Patil

Company Profile VISION

Type Public To Deliver Everything, Everywhere, Every time, to Every Indian Industry Retailing (Hypermarket) Customer in the most profitable manner. Founded 2001 Headquarters Mumbai, Maharashtra, India Products Department MISSION store Promoter Kishore Biyani We share the vision and belief that our customers and stakeholders shall be Revenue Rs 6000 crores (in 2011) (Big Bazaar and served only by creating and executing future scenarios in the consumption Food Bazaar combined) space leading to economic development. people Employees 36000 Parent Stores Website Future Group 214 Big Bazaar

 Customers Segmentation
Big Bazaar targets higher and upper middle class customers. The large and growing young working population is a preferred customer segment. Big Bazaar specifically targets working women and home makers who are the primary decision makers.

 Positioning
High service

Low price

High price

low service

 Consumer Insights And Perceptions

Big bazaar is based on 3-C theory of Kishore Biyani. The 3-C determines change, confidence and consumption, and according to this theory, change

and confidence is leading to rise in consumption,

They divided Indian customers into 3 categories: India one India two India three The potential customers of big bazaar are India One and India Two.

SUPPLY CHAIN MANUFACTURING FIRM

C&F AGENTS

BIG BAZAAR
KIRANA STORES

END USER

 Marketing Mix

Product

Promoti on

4 Ps

Price

Place

Product Mix
APPARELS FOOD

FARM PRODUCT
CHILL STATION HOME & PERSONAL CARE

ELECTRONICS BAZAAR
FASHION & JEWELLERY FURNITURE BAZAAR CHILD CARE & TOYS

2.Pricing
Value pricing

Promotional pricing
Psychological discounting

Special event pricing

Differentiated Pricing
Time pricing

Bundling

Value Pricing

Big bazaar promises its consumers

the lowest available price without coupon clipping, waiting for discount promotions, or comparison shopping

TIME PRICING
Time-based pricing is a special case of price discrimination in which producers charge different rates for a given good or service

depending on the time, day, month, and so on.

Bundling
Selling combo-packs and offering discount to customers. The combo-packs add value to

customer.

Innovations
Wednesday Bazaar Sabse Sasta Din Maha Bachat The Great Exchange Offer

Place
Big Bazaar stores are located in 90 cities with 116 outlets. Big Bazaar has
presence in almost all the major Indian cities. They are aggressive on their expansion plans.
Number of outlets 214.

Located in main city tier I& tier city II.

Area 10,000 sq ft 1,20,000 sq ft. High street area of city. Approachable destinations.

Promotion

Below the line Promotion

Coupon Discount, more of the products at normal price, gift with purchase, competitions and prizes, money back offers and exchange offers, special occasions.

Above the line Promotion

Giving advertisement in news papers, TV, Internet, (own website which gives online shoping services) Partnership with Bigflix, Big FM 92.7

Life cycle of Big Bazaar

S A L E S

 BCG Matrix of big bazaar

 Strengths:
High brand equity enjoyed by Big Bazaar Everyday low prices, which attract customers

Huge investment capacity

It offers a family shopping experience, where entire family can visit together. Available facilities such as online booking and delivery of goods

Weakness:
General perception: Low price = Low quality

Overcrowded during offers

Long lines at billing counters which are time consuming Limited only to value offering low price products, branded products are still missing from Big Bazaars line of products.

 Opportunities:
Huge potential rural market to be tapped Opportunities available in the cosmetics industry

Threats:
Competition from other value retail chains such as Reliance (Fresh and trends). Unorganized retail also appears to be a threat to Big Bazaars business. A large population still prefers to visit local convenient stores for daily purchases Changing Government policies International players looking to foray India

Awards and Recognition

Most Admired Retailer of the year: Hypermarket - Big Bazaar-2009 Indian Retail Forum Awards 2008 The INDIASTAR Award 2008 Retail Asia Pacific 500 Top Awards 2008

Coca-Cola Golden Spoon Awards 2008

The Reid & Taylor Awards For Retail Excellence 2008 Platinum Trusted Brand Award Images Retail Award 2005,06