Informative – BMW

Marketing Objective –
• To increase awareness about the new BMW M2 model
• Showcasing how driving a BMW is all about its experience, something which gives
the car owner a premium luxurious feel. Something which cannot be achieved from
most cars in the marketing
• Displaying its price in the advertisement only attracts a niche and a more premium
customer base
Advertising Objective –
• To appeal to a customer base which is in the market for fast cars and the ones with
a powerful engine.
• The word “Speed” is highlighted in the very beginning and gives the consumers
an idea that this segment of BMW cars focuses mainly on attracting customers
who seem to enjoy driving fast cars
• More idea is given to the consumer about the “Power” of the car and its engine by
mentioning about the
Advertising Goal –
• To inform its customer base about the new product (M2 Coupe) the company has
launched and also highlight the various features thereby making it appealing for a
specific target audience
 • To persuade the consumers who are in the market for fast and powerful premium cars
by stating flashy and attractive information about the engine and speed of the car

Affective – TBZ Jewellery

Marketing Objective –
• To highlight that this brand has a wide collection of its products dedicated mainly to
the wedding season
• Also shows the versatility of the brand as wedding is a more traditional affair and
TBZ has a collection specifically suited for such occasions

Advertising Objective –
• To target the happy emotions of the consumer as weddings are a very sacred and
emotional occasion for any family
• To showcase how their brand will be apt for the wedding season by displaying not
just one but a variety of products, the whole bridal attire, which if worn during the
wedding season

Advertising Goal –
• To persuade how their brand is the most suitable for the occasion of a wedding
and by showcasing its wedding collection thereby giving the consumers an
idea that TBZ as a brand takes the sentiments of the consumers into account
and wants to be part of their auspicious day by having a wedding collection
available for them.
Habit Formation – Surf Excel

Marketing Objective –
• To let their consumers, know that their products are a basic necessity in each
and every household
• To also highlight the fact that their products are a boon and a must have in
every family especially the one with kids who tend to make things more
untidy than normal.
Advertising Objective –
• To let Indian households, know that they should embrace that part of their child which
tends to make things messy untidy and also brings a sense of nostalgia in the parents
who once themselves were in the place of their children
• To also showcase how Surf Excel will always be there for the Indian parent every
time their kids come home from school after making a mess and once again
highlighting the fact that instead of worrying, they should celebrate this part of their
child’s life
Advertising Goal –
• To remind how Surf Excel is a must have in Indian households and also showcasing
its effectiveness in cleaning stains from clothes.

Self-Satisfaction – Malboro
Malboro is one of the leading cigarette brands in the world and more than a necessity
for its consumers it is bought mainly for the satisfaction and to control/curb the
nicotine addiction of its consumer. This advertisement portrays how Malboro
cigarettes have a very strong flavour which is appealing to those who are addicted to
smoking these cigarettes