NICHE

MARKETING
HAKAN KÖROĞLU
KAZIM BAYRAM
KÜBRA SULUKAN
WHAT IS NICHE
MARKETING?
Niche Marketing is a special area of demand for a product or
service

A niche market is a specialized market in which a limited and

clearly defined range of product is sold to a specific group of
customers. Every product can be defined as its market niche.

Niche Market,

• need to specialize

• Need to be different

• be able to stand out from the crowd

Giraffes and zebras both feed on vegetation and yet they do not

compete while the zebra grazes grass and the giraffe collects tree

top leaves.

They both specialize in certain areas and have their own niche.
RULES OF NICHE
MARKET
• Do not aim at a general market

• Beating your competition by identifying untapped niches

• Offering more specific, valuable information to a more

targeted audience which is more likely to convert
PRINCIPLES OF
NICHING
1. Position your brand as narrowly as is economically
possible.
2. Become the specialist that anticipates the needs of your
target.
3. Rapidly work with the target niche to co-innovate.
4. Reap first-mover advantage by learning how to identify a
niche of opportunity.
5. Realize your brand is now "media" competing against all
other media.
HOW TO IDENTIFY A
NICHE?
• Try thinking of a segment of the broad search term.

• Focus on a specific geographical location

• Make solution for unique problems

• Listen your customers if exist

AN EXAMPLE
General Term:
• Dog Training
• Competition: 167,000,000
Specific Term:
• Bulldog Training
• Competition: 23,300,000
Specific Location:
• Bulldog Training in Boston
• Competition: 6,150,000
Specific Problem:
• Bulldog Stop Biting
• Competition: 4,390,000
PURPOSE OF NICHE
MARKETING
The firm gains from the specialized expertise as well as from the
share markets which is relatively small segment.

Hence no small competitors will directly dare to compete against

the niche marketers but mostly small business is not niche
marketers.

And the firms long term success depends on the skill set and
focus, which is the critical component of the firm.
ADVANTAGES
• The niche marketers develop over a period of time good
relation with their key customers to protect themselves from
any outside threat.

• Their business is very stable and experience no fluctuations in

performance.

• They are able to improve their position in the competitive

market.
ADVANTAGES
• They are only concerned in focusing on their business
without wasting time in seeking new opportunities in the
marketing strategy.

• They have a higher profit margin.

VARIOUS SECTORS OF
NICHE MARKETING
• Food sector
• Gelato ice-cream
• Organics
• Suja organic juices
• Local products
• Anzer honey
• Heritage varieties
• Tour companies that only make balloon tours to fairy
chimneys
• Livestock
• Angora goat farming
THE ESSENTIAL FACTORS
OF NICHE MARKETING
1. Understand the customers need.

2. Try to know the aims and objectives that the business

could achieve.

3. Need to develop promotional materials to the targeted

segment at the motivation and interest of the consumer
segment.

4. Target the best prospects.

ONLINE NICHE
MARKETING
Niche marketing is very common on the internet, on various
websites.

You need to have a well defined niche market to plan your

internet marketing strategy, to achieve marketing success
online.

It is necessary that the internet should look like a multi-

faceted media by giving large opportunities for the creative
designers to make themselves popular and make money for
their clients.
KEY COMPONENTS OF
ONLINE NICHE MARKETING
• Be creative about online marketing.

• Know and identify the users.

• Find the niche against the competitors.

• The various key words will help you.

• Establish yourself as an important identity in your niche.

• Be creative in designing online marketing and web.

HOWEVER

• All the small business themes

should make the business
website in a way a better niche
in the market.
VERMONT WOODEN TOYS
Vermont Wooden Toys, based in the verdant countryside of the
Green Mountain State, doesn’t have a flashy website

• The only online payment offered is

PayPal.
• Customers aren’t looking for bells and
whistles ,they want authentic,
handmade toys made with love.
• Customers value their children’s safety
in the highest regard.
FATIH PROJECT
“Movement of Enhancing Opportunities and Improving
Technology”
• known as FATIH
• Proposes that “Smart Class” project is
put into practice in all schools around
Turkey
• it has been wished that complement of
the infrastructure of the information
and communication technologies in
the institutions in which Formal
Education.
3D PRINTERS
3D Printing is an innovative method for prototyping and
many area. Its market has low competition rate and separated
in many area for purpose usage.

Guerra who is a blind mother have an

opportunity to visualize her unborn
baby with 3D printing method.

3D printed shape of unborn baby from

ultrasound images will be specific are
and an example of Niche Market
3D PRINTERS
CLOUD COMPUTING
Taleo a publicly traded database vendor based SaaS model
product developer that focus on talent acquisition
(recruitment), performance management and human
resource management software.

SuccessFactors is provides the leading cloud-based

SuccessFactors HCM Suite, which comprises solutions that
are complete, beautiful, and flexible.
SURGEON NANO-ROBOTS

A medical robot is a robot that allows surgeons greater access

to areas under operation using more precise and less invasive
methods.
They are in most telemanipulators, which use the surgeon's
actions on one side to control the "effector" on the other side.
TABLETS FOR CHILDREN
• a special child-centric
device.

• more durable and child-

friendly

• Has educational apps and

games

• Internet-safety features to
keep children out of trouble
online.
THANKS…