Group No.

: 03

A Business Plan
On
“Affiliate Marketing”

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 Chapter-1

Introductory Page

1.1-Name & address of the business

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 Easyshop.com
Motijheel C/A, Dhaka-1000.
E-mail:easyshop2018@gmail.com
Contact: 01700675204, 01685557908.

1.2-Name & address of Principals

1. Md. Asad Zinna
Head of Web Design and Development
Cell: 01700675204
E-mail:www.asadzinnah2018@gmail.com

2. Tangina Akter Poly

Head of Marketing Research Department
Cell: 01622400181
E-mail:www.tanginapoly07@gmail.com

3. Nurjahan Akter Pinki

Operations Manager
Cell: 01956662137
E-mail:www.pinki51@yahoo.com

4. Mahbubur Rahman
Financial Manager
Cell: 01685557908
E-mail:www.mahbub121517@gmail.com

5. Amit Hasan
Head of Plans and Policies
Cell: 01872175297
E-mail:www.amit00585@gmail.com
1.3: Nature of Business

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Affiliate marketing is a performance based online marketing channel which has been already
used by many enterprises for a longer period of time. Usage of affiliate marketing has
however been increasing both internationally and nationally in our country too. The payment
model in affiliate marketing is such that the advertiser only pays their affiliate partners when
they have generated an action for the advertiser through their Web page, action being most
often a sale.

Affiliate marketing is an affective channel for not only bringing sales but also generating
leads for further activities in the future.

The name of our affiliate marketing website is easy shop.com. Basically, it is an online based
shopping website. We are promoting products in our website by just linking up several
reputed online shop products such as-amazon, darazz, ali-express etc. We are promoting their
products by adding lucrative discounts such as 70% discount. We categorize their products
and adding overall features of the product so the customers can take their buying decisions
easily. When the customers place their order in our website through an affiliate link and make
purchase we get commission and thus we generate profit.

1.4: Statement of financing needs

Start up summary
Types of equipment needed to start our business:
Some personal computers- 100000 Tk
Broad band connection- 10000 Tk
website development and maintenance cost- 50000 Tk
Website boosting cost- 10000 Tk (per month)
A pay pal account- 2000 Tk
Office room cost- 5000 Tk (per month)
Website up gradation cost- 5000 Tk

1.5: Sources of Financing

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Internal sources:
The internal sources of our financing are:
1. Our own savings
2. Borrowed money from our friend circles and family members

External sources:
The external sources of our financing are:
1. We will take a loan from banks financial institutions
2. Financial stakeholders and investors.

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 Chapter-2
Executive Summary

2.1-Executive Summary

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Easyshop.com is a online based affiliate site through which are will promote products of
different companies. There are huge companies in the online market today. We will become
affiliate partners for them by registering into their affiliate networking site. And then next
step we will select a product category that we want to promote in our own created review site.
We will write an article about the product and also we need to include the features and
product descriptions in a very lucrative way which will attract the customer in our site. Then
if a customer’s makes purchase through our generated affiliate link then we will get
commissions.

Our mission will be to promote the products of different established affiliate networking site.
For example, amazon, Ali express, Flikart, e-bay, snapdeal etc. They will give as an affiliate
link when we become an affiliate pattern for them. Then, our job is to promote the affiliate
link in our site by showing advertisements in an attractive way. We will add the features,
benefits and description of the product and also customer receives which will encourage to
buyers to purchase the product.

2.2: Mission

The main mission of forming our business is to provide dynamic marketing service cause
many potential buyers are not able to purchase their products through online shops because
their several limitations. We as an affiliate marketer fill those gaps and make the buying
process pretty simple and easier for them. And, we are acting as a third party between the
sellers and buyers and generating commissions and thus earning profits from the business.

2.3: Key to Success

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1. We have to achieve customer satisfaction by providing superior customer services and we
also have to ensure customer loyalty and reliability on our services.
2. We need to know about the competitor’s strategy. We have to ensure that our customers
get the best deal from our website than our competitors.
3. We need to boost up our website continuously and also website up gradation is a must for
our success.
4. We need to show the ads of products in a efficient and lucrative way than our competitors.

2.4: Objectives

General objective
The general objective of our business is to generate profit and commissions.

Specific objectives
1. To provide better customer services.
2. To ensure proper utilization of technology.
3. To create a dynamic marketing world.
4. To get efficiency in the online distribution channel.
5. To make e-commerce more reliable to the customers and remove all the barriers of
marketing.

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 Chapter-03
Market Analysis
Summary

3.1: Market Segmentation

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Market segmentation is the process of segmenting the whole target market into several
smaller parts. Basically, it is the process of dividing a market of potential customers into
groups, or segments based on different characteristics. The segments created are composed of
consumers who will respond similarly to marketing strategies and who share traits such as
similar interests, needs or locations.

The criteria of segmenting market are as follows:

1. Age
2. Gender
3. Race
4. Religion
5. Environment
6. Culture
7. Demographics
8. Geographical location. etc.

We will collect product code from the giant marketers like amazon, alibaba, daraz, e-
bay etc. Our focus is based on all categories of customers. Since, our business has flexibility
to add giant numbers of customers from different parts of the world. That’s why we will
segment our market based on the product category. We will design our website in such a way
that every customer will find their product at their comfort zone.

Our website has several sections. Such as: -

1. Electronic Device

2. Dress for male and female

3. Accessories ornaments, jewellery, watch etc

4. Different brands of footwear

5. Baby items

6. Several portable tools7.Furni-fures

8. Several food items like-chocolates, sweets, milk, jam, jelly etc

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 9. Study materials such as-books, bags etc.

The market can be segmental by above categories and we will show how several categories
customers will fulfil their need from our website:-

1. Students:-

When a student needs study materials, like books, research papers, dictionaries can get the
available product by searching our student’s product category named study materials. Thus
he/she will place their orders according to their requirement.

2. Electronic device users:-

There are available electronic products of different brands in our website such as-Mobile
phone, laptop, refrigerator, television sates, micro oven, Air-conditioner, blender and Blinder
etc.

3. Specific choice:-

The customers who have a specific brand choice and find budget can choose their target
product easily by joint into our product gallery.

3. Unspecific choice:-

The customers who don’t have any specific brand choice can go to our products category.
Then, can select their designed product by looking at the lucrative features of the product and
if the customer needs any further he/she can inbox us through our mail address and personal
contacts.

3.2 Market Analysis Summary

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Within the last three years there has been a proliferation of affiliate marketing business all
over the world. By analyzing the whole market we have come to a conclusion that there are
basically 4 elements involved in the market analysis:-

1. E-commerce &affiliate marketing:-

E-commerce means electronics commerce where people can purchase their target product by
just only sitting at home from different corners of the world through using some electronic
media such as by using smart phone, laptop, personal computer etc. We, as an affiliate
marketer are trying to provide these products at a convenient cost according to the need of the
customers.

2. Limitations of e-commerce:-

E-commerce is a virtual shop. Like physical shop it has some customer’s boundaries. It alone
cannot reach all the customers it also needs some supply chain that will create dynamism at
their marketing programs. Affiliate marketers are trying to the gap between potential buyers
and sellers.

3. Technological revolution held in 21st century:-

People life has become much dynamic than ever before. Developed countries as well as
developing or under developed countries are now enjoying superfast internet connections and
easier access to internet. Thus, they are also expecting that their product purchasing process
need to be done smoothly. And, that’s why they rely on the affiliate marketers and are trying
to get their products in an easier way.

4. Availability of domestic and foreign products:-

From an affiliate marketing website, the customers can choose different categories of
products according to their needs. There is a collaboration of domestic products as well as
foreign products so that the customers can get both domestic and international branded as
well as non-branded products in one marketplace. As well as the buyers don’t need to go to
the different shops, getting their products such as cloths, electronic-device etc. They are
getting all categories of products in one marketplace.

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 Chapter-04
Operational Plan

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4.1 Description of Company’s operation

The main motto of our affiliate website (easyshop.com) is to make the online purchasing
easier for the customers. Because the online customers have several limitations and the
established e-shop such as Amazon, Darazz, Ali express etc. They have their own terms &
conditions which are not in favour of the customers to purchase their product. The terms &
conditions which are normally required by the e-shops are as follows:

i. pay pal A/C

ii. Master card

iii. Visa card

iv. Credit card

v. Any internationally recognized payment methods

The buyers normally face difficulties to fulfil these terms & conditions. Even they face
problems while making the payments. E, as an affiliate marketer is trying to solve those
problems acting as a third party between the seller & the buyer. We’ll promote the products
of reputed online marketplace in our own created website in an attracting way.

4.2 Technology Utilization

The lists of technologies which are needed for operating our business are given below:

i. Personal computers

ii. Broadband connections

iii. Pay Pal A/C

iv. Master card / Visa card

v. Website maintenance tools

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 Chapter-05
Marketing Plan

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5.1- Marketing strategy

In affiliate marketing, there are huge competitors in the market with distinctive marketing
strategy. So our marketing strategy will be to become a top rated marketplace so that the
customer can easily find our link. That’s why, we need to boost up our site continuously and
need to develop our affiliate site in a proper way. We need to make website maintenance
costs and boosting up to remain at the top. When an online customer will search on google a
particular product, they will find our site in the top of the front page which is known as SEO
(Search Engine Optimization).Further, we need to provide the products which are best seller
& most wanted in the market in an attractive way so that the customer can get what they
actually want. We also need to add product description, feature along with a reasonable price
by showing some discount offers.

5.2- Sales strategy

We are not product manufacturer or we don’t have any physical product. We will just act as a
third party between the buyer & seller. We will show advertisements & promote the products
of different giant online e shop such as- amazon, alibaba etc. in our website. The buyers will
visit our site & click to the affiliate link & then if they make any purchase, we will get
commission from those sites at a specified rate based on the category of the product. And,
that’s how we are helping them to sell their products by promoting their products in our site
in an attractive way.

5.3- Distribution Methods

The channel of distribution that is normally used in affiliate marketing is given below:

1. Through agent/distributer.
2. Through courier service.
3. Postal service etc.

We are acting as an affiliate marketer; we don’t have any personal channel of distribution.
When a customer orders a product, we as a buyer purchase their demanded products & then
give the customer’s details and address to the respective affiliate site. And they use their own
channel of distribution according to their terms and conditions to deliver the products to the
target customers.

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5.4- Pricing Strategy

At first, we will go to the site of the e-shop, and then we need to register in their site as an
affiliate marketer & then we need to select our product category. We will see the product
details along with price of the products. Then, we will add some extra cost with the product
price. And, finally, we will promote those selected products in our site in a very attractive &
decent way. Thus, we will attract the buyers to visit our site & when they will place orders we
will get commissions from the respective site.

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Bibliography

1. www.economicsdiscussion.net
2. https://www.scribd.com
3. https://www.coursehero.com
4. www.yourarticlelibrary.com

Book Reference

1. Entrepreneurship, Robert D Hisrich, 6th Edition.

2. Entrepreneurship, Bruce R. Barringer, Fourth Edition.

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