Welcome to the
Shopee Affiliate
Platform
 Hey Shopee Ambassador!
Start monetizing your online presence with the Shopee Affiliate Program.
Earn commissions and get a chance to partner with brands!

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 Shopee Affiliate Program
To get you started, we've created these guides to help you familiarize yourself with the platform tools,
and better understand the features that will allow you to maximize your experience and earnings as
Shopee Ambassadors.

The Shopee Affiliates Platform lets you do other things:

❏ Generate personalised product links

❏ Get real-time order and click updates
❏ Understand performance at a glance through dashboard access
❏ Calculate and track commissions quickly and easily
❏ Get bonus commission from official Shopee brands
❏ View payment details and billing
❏ Receive announcements on campaigns and updates

Are you ready to budol your friends and followers? Start navigating the website now!
How do I get commissions?
 You are entitled to exclusive and attractive commission rates!
Category New Shopee Buyers Existing Shopee Buyers Checkout Level Cap (PHP)

Electronics 7% 1.5% ₱125*

Non-Electronics 12% 4% ₱125*

Scenario 1: New Shopee Buyer Scenario 2: Existing Shopee Buyer

Buyer bought a Buyer bought a

New Shopee Influencer will earn Existing Shopee
non-electronic non-electronic
Buyer clicked an ₱125 from Buyer’s Buyer clicked an Influencer will earn
item, worth item, worth
affiliate’s link and purchase. affiliate link and ₱60 from Buyer’s
₱1,500. ₱1,500.
made her first (checkout level cap made a Shopee purchase.
₱1,500 x 12% ₱1,500 x 4%
Shopee purchase. applied) purchase.
= ₱180 = ₱60
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*Note: Commission Cap is at $2.50* Depends on Forex Rate

 Get bonus commission* everytime you promote our partner brands!
Enjoy NO COMMISSION CAP regardless of customer type!

Electronics Fashion FMCG Lifestyle

Minimum of 4% commission Minimum of 5% commission Minimum of 10% commission Minimum of 5% commission

*Note: Brand Commissions change on a monthly basis, access the brand offers tab to see bonus commissions
Shopee Affiliate Links | Understanding the tracking mechanism
Scenario 1: Buyer clicks the link and checks out right away

Influencer uploads the content Buyer sees the link and proceeds Commision is awarded
together with the unique product with the purchase to influencer
links

Your link as the last touch channel has a period of validity, which varies between App and Web:
● App Tracking Period: 7 Days
● Web Tracking Period: 7 Days
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 Shopee Affiliate Links | Understanding the tracking mechanism
Scenario 2: Buyer clicks the link and leaves items on the cart, checks out 5 days later

5 Days

Influencer uploads the Buyer sees the link, Buyer decides Commission is awarded
content together with the adds to cart & to purchase the item to Influencer
unique product links closes Shopee app 5 days later

Shopee Affiliates Platform adopts Last Click Attribution

You will only be eligible for commission if you are the last touch channel before the purchase happened
App Tracking Period: 7 Days
Web Tracking Period: 7 Days
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 Shopee Affiliate Links | Understanding the tracking mechanism
Scenario 3: Buyer clicks the link, sees another link from a different influencer, and checks out

Influencer uploads the Buyer clicks the link, Buyer sees Influencer #2’s Commission is awarded
content together with the decides to shop around & link and checks out on to Influencer #2
unique product links closes Shopee app Shopee

Shopee Affiliates Platform adopts Last Click Attribution

You will only be eligible for commission if you are the last touch channel before the purchase happened
App Tracking Period: 7 Days
Web Tracking Period: 7 Days
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How do I set up my account?
 Create your Shopee Affiliate account to get started
Go to the Shopee Affiliate Website: https://affiliate.shopee.ph/

1. Click Login at the top 2. Input Shopee Account* 3. Click Enter Now to
right corner of the screen. username and password. proceed with registration.

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Note: *Prior to sign-up, ensure that you already have an existing Shopee account
 Fill out required personal information
Make sure to use an active email address for the verification code

1 Select Individual as
Account Type

Fill-out personal information 2

3 Input email address >

click Send verification
code Place verification code 4
sent to your registered
email address & click Next

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 Add your main social media platform and categories that you want to feature
Feel free to add as much information as you can for us to know you better!

1 Place website URL

of your main social
media account
Select one or more 2
You can add up to category you want to
10 website links promote

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4 Let us know how Select partner type:
you found out about Blogger/Social Media
the program

5
Review Shopee Affiliate
Program Terms and
Conditions.

Click Submit once done.

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Note: You will receive an email confirming your account set-up.

 This is how the Affiliate Dashboard looks like!
Go to the Shopee Affiliate Website: https://affiliate.shopee.ph/

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1. Create Links

● Custom links
● Brand Offers
● Product Feed 1

2. Generate Reports

● Clicks
2
● Conversions

3. Receive Announcements

● Join Shopee Influencer

Contests
● Monthly Brand Offers
● Payout and Updates

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How do I generate my links?
Understanding terms: Shopee Offers, Brand Offers, and Product Offers
Take note of these terms to effectively create links!

Offer Offer Type: Home page

Three categories to choose from when choosing what link to
share
Shopee Offers
List of offers by Shopee, you can find various offers that you’d
like to share and check the period & commission rates
Brand Offers
Offers at a Shop level. Brand commission is given as additional
payout on top of your commission from Shopee. Commission
cap doesn’t apply which means you are eligible to get the full
commission
Link will lead to Shopee Home Page
Offer Type: Category page
Link will lead to Category landing page
Sub_ID
Easily track and identify your link’s performance by adding a
Sub_ID. This will serve as your reference when downloading
reports
Product Scope
Scope of products applicable to the offer

Product Offers CB/Non-CB

Products with special commission rates. Commission cap Shipping origin of products, CB means cross border overseas
doesn’t apply which means you are eligible to get the full and Non-CB means domestic
commission
Commission Rates
Custom Link Commission rates set per offer
A specific product or landing page you want to share to your
audience. Offer Period
The period of time where the commission offer is valid 17
Generating Custom Links
Generate links straight from the app! (Method 1)

Step 1. Open the Shopee App

Choose a specific product or
landing page for your audience.

Step 2. Click the share icon and copy

Links from this method are
automatically generated as affiliate
links.

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 Generate customized links! (Method 2)

Step 1. Select Custom Link via Web

Get the original link of your chosen
product or landing page

Step 2. Input URL of Shopee Product

Add universal-link/ after
https://shopee.ph/

Step 3. Personalize your links (Optional)

● Adding Sub_ID can help you
track performance of specific
links
● Only alphanumeric values are
allowed (A-Z,0-9)

Step 4. Click Get Link

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Tip: We recommend using short links when sharing on messaging apps such as WeChat to avoid untracked orders
Generating Shopee and Brand Offers
 Generating Links: Shopee Offers, Brand Offers, and Product Offers

Step 1. Select Offer Type

You have three offer types to
choose from!

Step 2. Click Get Link

which you can share on any of
your social media accounts

Step 3. Copy Link and Share

Choose between using the
long or shortened link.

Step 4. Personalize your links (Optional)

● Select Advanced options
● Add Sub_ID to easily track
your performance
● Only alphanumeric values are
allowed (A-Z,0-9)
● Click Add to Link to add the
parameters to your link.

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Tip: We recommend using short links when sharing on messaging apps such as WeChat to avoid untracked orders
Generating Batch Links
 Generating Batch Links: Shopee Offers, Brand Offers, and Product Offers

Step 1. Choose your Offers

You can select multiple
offers to share.

Step 2. Click Batch Get Link

You will be redirected to
personalization options.

Step 3. Generate Link

Choose between using the long or
shortened link or adding Sub_ID

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Tip: We recommend using short links when sharing on messaging apps such as WeChat to avoid untracked orders
 Generating Batch Links: Shopee Offers, Brand Offers, and Product Offers

Step 4. Download and share your links

On the Export Management Tab,
select Offer, click the download
icon to download CSV file.

On the CSV File, copy the links

under the Trackable Link column
and share!

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Tip: We recommend using short links when sharing on messaging apps such as WeChat to avoid untracked orders
How can I see my performance?
 Generating Reports: Conversions
Use this feature to know how many people purchased in Shopee using your link
Step 1. Set report parameters
Under the Report tab, click Conversion
Report. Set the Purchase Period, Shop
Type, Product Name, etc of the
Conversion Report you want to create
Step 2. Click Export
Download Conversion report
Step 3. Open the file
You will see your earnings under the Gross
Commissions column. This is NOT yet your
final commission (Validation of orders takes
2-3 months*, wherein tax, fraud orders, and
cancelled orders will be deducted from the
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total value).
 Generating Reports: Clicks
Use this feature if you want to know how many clicks your links are getting

Step 1. Select Click Report Step 2. Click Export NOTE:

Under the Report tab, click Click
Report. Set the Purchase Period,
Sub_ID, and etc. of the Click Report you
want to create
Download Click Report in CSV To maximize this function and
format track a specific link clicks
performance, make sure to add a
Sub_ID when generating links for
reference in reports! 28
How can I see my commissions?
 How to View Estimated Commissions
Under Payment section, the Dashboard tab will show your estimated gross commissions

Step 1. Select Dashboard tab

This is your estimated total
commission (before validation)
for the current month

Step 2. Click Export

Download Report in CSV format

Step 3. Click Learn More

To understand the terms used in
the Payment dashboard

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 How to View Validated Commissions
Under Payment section, the Billing tab will show your actual monthly earnings

Step 1. Select Billing Tab

Reports the gross commission from all
valid conversions after current month
validations are approved by the Shopee
team

Step 2. Click Export

Download Report in CSV format

Step 3. Click Learn More

To understand the terms used in
the Payment dashboard

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How do I get paid?
There are 2 ways to receive your commissions!
To ensure hassle-free crediting of your hard earned commissions, make sure to setup the following!

Vendor Accreditation Form Verified Shopee Pay

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Vendor Accreditation Form: Submit & fulfill the following requirements
Approval of application takes 3-5 Business days provided that all requirements are met

BIR-Registered Unregistered

● Completed vendor accreditation ● Completed vendor accreditation

form. Fill out the form here. form. Fill out the form here.
● BIR 2303 - Certificate of Registration ● 2 Valid IDs (Government / Student
● TIN Number ID)
● Blank Copy of Official Receipt ● Shopee Pay Account (completed
● Valid Government Issued ID verification)
● Bank Certificate* ● Proof of bank account (photo of
● Shopee Pay Account (completed passbook, bank statement, online
verification) banking screenshot)
● Bank Certificate*

*Commissions below ₱100,000 will be injected into your respective Shopee Pay Account
*Bank Certificate is required for payouts over ₱100,000 for bank transfer
*Bank Certificate should reflect the ff:
● Company Name: Shopee Philippines, Inc. Vendor Accreditation Form
● Company Address: 14th Floor Asian Century Center, 4th Ave. corner 27th St. Bonifacio Global City,
Taguig City 1634

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How will I know if I fall under Registered or Unregistered?

BIR-Registered Unregistered

These are corporate/individuals who These are students and individuals who has
registered their business in BIR and can not filed a BIR 1905 or registered their
provide Shopee an official receipt for their business and can only provide Shopee an
service rendered acknowledgement receipt

Why do I need to declare this? This is so Shopee can provide an accurate calculation of your commissions including the taxes
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Shopee Pay: Setup and Verify your ShopeePay account
Step 1. Tap Shopee Pay on the Homepage or Me Tab
Make sure your app is up to date!

Step 2. Enter your personal information

Don’t forget to create your personal PIN

Step 3. Tap Settings on the ShopeePay Page

Click ID Verification

Step 4. Fill in all necessary information

Upload your Valid ID for account verification

*Account verification process will take 2 Business days,

you will receive an app notification once verified

For Minors below 18 years old Shopee requires the necessary

documents listed below
● Birth certificate
● Valid ID of parent / legal guardian
● Proof of Guardianship (if applicable)
● Parental Consent Form signed by a parent or guardian
● Minor Request Form
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Payment Processing : Validation & Payment Release
System will validate conversions on a monthly basis; final validation report per month will be available after 3-4 months

Activity Description Lead time

2-3 months from transaction month

1st day of the succeeding
Platform Validation e.g Your commissions earned from the month of January will
commission month
be collated and validated starting February-April

Payable invoice per commission type (Shopee & Brand Offers)

will be sent via email
10 working days upon
receipt of validation report
For Unregistered individuals, Acknowledgement Receipt will be
and submission of OR or AR
Payment Invoicing required to proceed with payment processing
Note: No fully approved Vendor
For BIR-Registered individuals OR submission will be required
Accreditation form and OR/AR will
to proceed with payment processing (Cut-off: 10 working days
subject your payout to further delays
upon invoice receipt)

Via Shopee Pay: for ₱100k net payout and below

Payment Processing 7 to 10 working days
Via Bank Transfer: for ₱101k & above net payout

Payment Release & Via Shopee Pay: will be received directly via Shopee Pay app
5 to 7 working days
Confirmation Via Bank Transfer: will be sent via email
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Frequently Asked Questions
General Questions
1. How do I make affiliate links?
○ There are 3 ways to create your affiliate links! Earn extra commissions when you promote links of our featured brands under
brand offers! Check out this deck to learn more about link generation!

2. What does last click attribution mean?

○ It means that if someone clicks on your link and browses around the Shopee app, but doesn’t checkout, your status as the
last touch channel “expires” after 7 days.
○ This means once someone clicks on your tracking link, their checkouts have to be made on the Shopee app within 7 days for
it to contribute to your commission.

3. If buyers enter Shopee via my personal tracking link but did not purchase the item I was promoting, and makes a totally
different category purchase, will I still earn commission?
○ Yes, buyers are allowed to purchase other items besides the one that you are promoting. You will still earn the commission
(based on the purchased product’s category) as long as they make the purchase through your link.
○ Ideally, the products would have to be purchased together in a single purchase because if the buyer purchased the items in
different checkout sessions, the buyer would need to click through your link each time to get commission for all the products

4. If buyers enter Shopee via my brand offers link but did not purchase the item I was promoting, and makes a totally
different category purchase, will I still earn commission?
○ You will not be earning the extra brand commissions, however Shopee standard commissions will still apply.

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General Questions
1. Can I generate and share more than 1 link, i.e., to promote 2 products at the same time?
○ Yes, you can generate and share as many personalised product links via New Affiliate Platform as you wish. The more links
you share, the higher the possibility for you to earn commission.

2. Can I have multiple accounts?

○ Creating multiple accounts is NOT ALLOWED in the program. This may result in fraud tagging, and eventual freezing of your
affiliate account.

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Account Setup
1. I can’t wait to join the Shopee Affiliate Program. Where do I sign up?
○ To sign up, just go to the Shopee Affiliate Website: https://affiliate.shopee.ph/

2. Do I need to have a Shopee account before signing up?

○ Yes, it is a requirement to be able to proceed with account registration.

3. What should I input for my username?

○ Your username must be your Shopee account username. If you do not know your Shopee username, you may check it on your
Shopee app under My Profile.

4. What is website URL?

○ Your website URL is the link to your social media page (e.g., Facebook, Instagram, etc.). This URL is to give us reference as to
which platform you will mainly use to promote your recommendations. However, feel free to share your URL on other
platforms by clicking on “+ Website URL”.

5. What do I input for “Partner Type Vertical”?

○ Just select “Blogger/Social Media”.

6. What if I want to add more “Category Vertical you want to promote”?

○ If you want to add more categories or you just simply changed your mind, you can go to your account setting and edit your
preferred category under “Category niche”.
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Partnerize Accounts
1. What happens to my old Partnerize links?
○ Your links generated via Partnerize will be terminated by May 2021. You would have to manually replace all links shared on
your social media accounts if you wish to continue earning from the promotion of these products. We suggest to update your
initial Partnerize links with tracking links from the new platform as soon as you have officially migrated and created your new
account.

2. How will commissions be transitioned from Partnerize to the new platform?

○ For commissions above the $50 threshold, we will still proceed with the validation and payment process via Partnerize —
which will be directly paid to your bank account.

3. My Partnerize commission is below the $50 threshold, how will I withdraw this?
○ The earnings will be transferred to your Shopee Affiliate account for commissions under $50, provided that you were able to
fill out the transfer form last May 2021.

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Payment Setup, Validation & Payment Process (1/2)
1. What are the requirements for me to be eligible for payment? ?
○ The requirements depend on whether you are: (1) BIR-Registered or (2) Unregistered.
○ Please refer to Slide 34 to see the full list of requirements.

2. Why am I required to setup and verify my ShopeePay account?

○ ShopeePay will mainly be utilized for transferring your net payout, especially for net commissions of ₱100k and below.
Verification is required to ensure that your account will be able to receive a maximum of ₱100k per month.

3. How come my ShopeePay account was not verified?

○ For more information regarding ShopeePay verification, click here. For concerns regarding ShopeePay, please reach out to the
in-app customer support for proper assistance.

4. What does it mean by “Validation takes up to 2 months”?

○ This is the time taken for order and conversion status to be updated to ensure that transactions through your links follow the
SAP Terms and Conditions.
○ This is also the process of validating successful orders and identifying cancelled orders, returned orders, orders marked as
fraud and rejected. Validation is done in bulk for every month’s transactions and commission is only finalized after validation
is done.

5. Why are Shopee and Affiliate Marketing Solution (AMS) commissions filed separately via invoice?
○ Your monthly payout is classified based on commission type. To comply with the finance process of Shopee, invoice and
payment will be processed separately. 43
Payment Setup, Validation & Payment Process (2/2)
1. Why are there (2) payment methods for payout processing?
○ Payment method is classified based on the net commission amount that you will receive. Net commissions worth ₱100k and
below will be processed via ShopeePay, while net commissions of ₱100k and above will be processed via Bank Transfer since
the monthly inflow limit of ShopeePay is currently only until ₱100k.

2. How will I know if I have received my payment already?

○ Don't worry, you will be informed of the payment method during invoice generation. If via ShopeePay, you will be able to
receive an app notification. For Bank Transfer, this will be directly confirmed via email from your bank.

3. How will I withdraw my commission upon validation?

○ No need to withdraw, as commissions will be automatically released to your ShopeePay account

4. What is the difference of Gross and Net Commission on the Dashboard and Billing Tab?
○ Gross Commission refers to the total payable commission prior to validation. Net commission will show payable commission
after validation which excludes already cancelled, fraud and rejected transactions.
○ Note: For payment processing, gross amount will show the final commission payout after validation; net amount will reflect
the final payment after tax / vat computation.

5. How do I know the status of my application for vendor accreditation?

○ You will receive a confirmation email once you’ve submitted your application. If there are any additional
requirements, the team in charge of VA will reach out to you via email. Kindly provide missing requirements by
updating your responses in the form. Once approved, you will receive an email notification as well 44
Conversion and Click Reports
1. Why does the reflected amount in the dashboard different from the total payout that I received?
○ Gross Commission refers to the total payable commission prior to validation. Net commission will show payable commission
after validation which excludes already cancelled, fraud and rejected transactions. To know how to generate the commissions
and clicks reports to view the accurate performance, check out 26-31.

2. Why did I receive deductions from my payout?

○ That's because orders/conversions are only tracked when the order is paid and the item is successfully received by the
customer. In the event that the customer cancels the order, no commission will be recorded.

3. I think some of the orders made by followers were not recorded, what can I do?
○ You may report such instances. In reporting untracked orders, you should include an Order ID and a video that your item is
received.

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Vendor Accreditation Form (VAF)
1. Why should I submit a vendor accreditation form (VAF)?
○ The VAF is a mandatory requirement for all affiliates. Your commission cannot be released without submitting the form.

2. I already submitted my information using the old form, should I submit again?
○ We highly recommend that all Ambassadors submit this form as it contains information more related to your release of
commissions.

3. Who should I put under Alternate Contact Person?

○ For Individuals, 1st - 2nd degree relatives are preferred. For companies, other authorized individuals we can speak to for
concerns with payment.

4. I don’t have two (2) valid government IDs, what else can I submit?
○ If you have no other valid government ID, you can submit a birth certificate. For students, student ID and birth certificate is
acceptable.

5. Why can’t I attach any files?

○ Keep in mind that the form only accepts PDF, images, and document files.

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Vendor Accreditation Form (VAF)
1. What if I don’t have a copy of my passbook or bank statement?
○ You can send a screenshot of your bank account that shows your Account Name and Account Number.

2. How will I know if my accreditation form is approved?

○ You will get an email once your application is submitted. You will also receive a notification if your application is completed,
declined, or if our approvers are requesting for more information.

3. How do I know the status of my application for vendor accreditation?

○ You will receive a confirmation email once you’ve submitted your application. If there are any additional requirements, the
team in charge of VA will reach out to you via email. Kindly provide missing requirements by updating your responses in the
form. Once approved, you will receive an email notification as well.

4. Why was my application denied?

○ Kindly check if you were able to provide all necessary documents required. Should you have any questions, please reach out
to: affiliate_ph@shopee.com

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 Set-up your new Shopee
Affiliates Platform
Account
Click Here

Sign up to receive your

Shopee Affiliates Platform
Guide
Click Here

For any questions or concerns, shoot us an email at

affiliate_ph@shopee.com
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