Marketing

Campaign

• Print
• TV
• Radio
• OOH
• In-Restaurant Promotions
• Corporate Activations
• Cab Branding
• Product promotions
• Digital Media
Print

• 88 inserts across 11 cities

• Ad Formats: 1 Jacket Ad | 2 Full Page
| 2 Qtrs. | 2 Flaps | 1 Boxcar
• Mention of more than 1000+
restaurants across multiple inserts
• Over 100 Mn Impressions
Front Flap Full Page Front Jacket
TV

• Total of 30,000 FCT

• 15 spots per day per channel | 150
spots across 10 channels
Radio

• 20 Days of radio campaign across 11

cities
• Campaign jingle | RJ mentions |
Restaurant mentions
• 175,000 seconds | 8,325 spots |
Approx. 5 Mil. Reach
OOH

• A total of 700+ sites spread across all 8

cities at premium locations capturing
maximum eyeballs
• Corporate touchpoints via 100+ sites at
Tech Parks in Bangalore, Chennai,
Hyderabad and Pune
• Metro wraps in Mumbai and Delhi NCR
• Multimedia Format: Hoardings | Bus
Shelters | Tech Park Branding | Metro
Wrap | Digital Screen Integration | Airport
Branding
• 50 Mn Impressions
In-Restaurant
promotions

• Tent cards and posters across

all our partnered restaurants
• A month long Engagement
activity by Dineout teams
across all cities
• Vouchers, Pop Sockets and
Recipe books were distributed
during the activity
White-Plate
Activity

• Chefs across 500 restaurants

presented their best dish

• All the images were promoted

on social media – Instagram,
Facebook and Twitter
Corporate
Activations

• Activations at more than 50 corporates in

Delhi, Mumbai, Pune, Bangalore,
Hyderabad, Jaipur and Chandigarh.
• Interactive promotions where users were
gratified with Dineout Earnings and GP
memberships
• More than 10,000 people were engaged
Cup Branding

• 300+ corporates and 100 +

colleges were covered

• 2 Mn Cups were used

• Over 1 Mn people were reached

Cab Branding

• GIRF branding on 1200

cabs across 11 cities
• A month long branding on
Uber and OLA Cabs
App & Web
Promotions

• More than 10 million visitors on

the app & Website
• Users were engaged via regular
push and in-app notifications
• HDFC offer and One plus
contest was promoted on
multiple pages
Email & SMS
Marketing

Personalized emailers and SMS

were sent to the users

Total Impressions of more than 25

Mn
Digital Media

• Over 500 Mn impressions across Google,

Facebook, Instagram, Twitter, Youtube,
Influencers and Publishers
• 30 Mn Engagement
• Over 250 publishers and PR articles
• 450 Social Media Influencers
• Daily OnePlus 6T and Bill Waapsi (bill
amount back) Giveaways
Brand Video

Promoted on YouTube, Facebook and

Instagram

4Mn Total Views | 20 Mn Impressions

Links – Youtube | Facebook |

Instagram
 Digital Ads
Advertisement platforms: Google Display Network, Google Search
Network, Facebook, Instagram, YouTube & Times Network
 Times Network
• Masthead + Roadblock +
Interstitials + Banners on top
network sites
• TOI | ET | India Times | MensXP
| iDiva | Business Insider |
Navbharat Times | Mumbai
Mirror and more
• Over 5 Mn Impressions
 Blogs
90 Blogs across 11 cities in 28 days
 Publishers & PR
Over 150 articles across digital and
print channels
Social Media
 Celebrity Influencers
Radhika Apte, Aparshakti Khurana, Alanna Pandey, Durjoy
Dutta, Shenaz Treasury, Siddharth Nigam to name a few
Instagram
Influencers
Over 450 influencers across Food,
Fashion, Lifestyle and Content creation
categories
Twitter Trends
• Weekly trends on twitter all February
• Over 10,000 tweets
OnePlus & Bill Wapsi Contest