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Raymond: Leading Indian Fabric Manufacturer

Raymond is one of India's leading fabric and garment manufacturers established in 1925. It is one of the world's leading producers of suiting fabric with a capacity to produce 33 million meters of wool and wool blended fabrics annually. The company has been led by three generations of the Singhania family since 1944 and has expanded to include several major brands and a large domestic and international market presence.

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Varnika Devan
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268 views17 pages

Raymond: Leading Indian Fabric Manufacturer

Raymond is one of India's leading fabric and garment manufacturers established in 1925. It is one of the world's leading producers of suiting fabric with a capacity to produce 33 million meters of wool and wool blended fabrics annually. The company has been led by three generations of the Singhania family since 1944 and has expanded to include several major brands and a large domestic and international market presence.

Uploaded by

Varnika Devan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

RAYMOND

ESTABLISHED 1925
COMPANY OVERVIEW
RAYMOND’S IS ONE OF INDIA’S LEADING
FABRIC & GARMENT MANUFACTURERS.

ONE OF THE LEADING PRODUCERS OF SUITING


FABRIC WORLDWIDE.

CAPACITY TO PRODUCE 33 MILLION METERS OF


WOOL & WOOL BLENDED FABRICS.
THE FOUNDING FAMILY
1944 - KAILASHPAT 1958 -VIJAYPAT 2000 - GAUTAM
SINGHANIA SINGHANIA SINGHANIA

-- TOOK OVER -- MAN BEHIND -- PRESENT


RAYMOND MASSIVE GROWTH CHAIRMAN &
WOLLEN MILL OF COMPANY MD
SOME MAJOR BRANDS UNDER
RAYMOND
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RAYMOND
PARK AVENUE COLORPLUS HOME
LAUNCHED IN 1986. LAUNCHED IN 1993 IN LAUNCHED IN 2013
COIMBATORE.
WIDE RANGE OF BED AND BATH
CUSTOMERS BOUGHT BY RAYMOND IN
2003.
RANGE
MARKETING STRATEGY

PARK AVENUE COLORPLUS


• STRONG DISTRIBUTION • NO CELEBRITY ENDORSEMENTS.
NETWORK. • CAREFUL MEDIA SELECTION- NO
• EMPHASIS IS GIVEN ON TVCs.
REASONABLE PRICE • COPY AND LAYOUT HAS HARDLY
• SOCIAL MEDIA, BILLBOARDS BEEN CHANGED.
• CELEBRITY AMBASSADOR
FORAGE INTO E-
COMMERCE
• LAUNCH OF RAYMONDNEXT.COM IN 2014.

• INTEGRATING ALL BRANDS UNDER RAYMOND .

• OFFERS PRODUCTS NOT PRESENT IN STORES.

• VIRTUAL DRESSING ROOMS & 360 DEGREE


VIEWING.
TARGET MIX
• MAINLY CATERS TO UPPER & UPPER
MIDDLE CLASS.

• WITHIN RAYMOND, THE DIFFERENT


BRANDS CATER TO DIFFERENT
SEGMENTS. (Eg: Parx & Park Avenue)

• HAS ALSO ENTERED WOMEN’S


APPAREL (2012)
GEOGRAPHICAL EXPANSION
• SUCCESFUL PRESENCE IN DOMESTIC & INTERNATIONAL MARKETS.

• HEADQUARTERS BASED IN MUMBAI.

• INDIA : JALGAON (MH), CHINDWARA (MP), etc.


• OVERSEAS : SPAIN, PORTUGAL, ETHIOPIA.

• EXPORTS GARMENTS IN NEARLY 50 COUNTRIES.


FIRST RETAIL
SHOWROOM !
SWOT ANALYSIS
HR POLICY
LITIGATIONS
FACED
CSR POLICY
TAGLINES
FATHER-SON FEUD
CONCLUSION
A CLASSIC RAYMOND AD:
• ( VIDEO )

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