INTRODUCTION REYMOND

Raymond Ltd (BSE: 500330|NSE: RAYMOND) is largest integrated manufacturer of fabric in the world
based in Mumbai, Maharashtra.[3] It has over 60% market share in suiting in India. It is also the
India’s biggest woollen fabrics maker.[4] Textile division of the company has a distribution network
of more than 4,000 multi-brand outlets and over 637 exclusive retail shops[5] in the domestic
market itself.[6] Suitings are available in India in over 400 towns through 30,000 retailers and an
exclusive chain is present in over 150 cities across India. Its products exports to over 55 countries
including US, Canada, Europe, Japan and the Middle East. It has more than 20,000 design and
colours of suiting fabric which makes it one of largest collection of designs and colours by single
company.[7] It was listed as India's most trusted apparel brand by The Brand Trust Report in 2015.[8]

t was incorporated as the Raymond Woollen mill during the year 1925 near Thane Creek. Lala
Kailashpat Singhania took over The Raymond Woollen Mill in the year 1944. In 1958, then with lot of
hardwork and efforts Mr. Vijaypat Singhania made this small fabric company into an world
renowned brand. The exclusive Raymond Retail showroom, King's Corner, was opened at Ballard
Estate in Mumbai.[9] In 1968, Raymond had set up a readymade garments plant at Thane. A new
manufacturing facility was set up at Jalgaon(Maharashtra) during the year 1979 to meet the
increasing demand for worsted woollen fabrics. In the year 2000 vijaypat Singhania handed over his
company to his only son Gautam Singhania and in the year 2015 he gave 37.57 % of the total shares
to him .

In November 2015 Raymond announced that Sanjay Behl would be taking over M Shivkumar as CFO.
 COMPANY PROFILE

aymond Group is an Indian branded fabric and fashion retailer,[1] incorporated in 1925. It produces
suiting fabric, with a capacity of producing 31 million meters of wool and wool-blended fabrics.[2]

The group owns apparel brands like Raymond, Raymond Premium Apparel, Park Avenue, Park
Avenue Woman[3] ColorPlus[4] & Parx. All the brands are retailed through 'The Raymond Shop'
(TRS), with a network of over 700 retail shops spread across India and overseas, in over 200 cities.

In addition, the group also has business interests in readymade garments, designer wear, cosmetics
& toiletries, engineering files and tools, prophylactics and air charter operations.

In 2019, Raymonds announced its venture into real estate business under Raymond Realty. The new
venture is poised to start with an investment of Rs. 250 crore (approx $36 million) in developing mid-
income and premium housing units on 20 acres of land in the growing suburb of Thane. Raymond
group holds over 125 acres of land in this region.[5]

Raymond Ltd (BSE: 500330|NSE: RAYMOND) is largest integrated manufacturer of fabric in the world
based in Mumbai, Maharashtra.[3] It has over 60% market share in suiting in India. It is also the
India’s biggest woollen fabrics maker.[4] Textile division of the company has a distribution network
of more than 4,000 multi-brand outlets and over 637 exclusive retail shops[5] in the domestic
market itself.[6] Suitings are available in India in over 400 towns through 30,000 retailers and an
exclusive chain is present in over 150 cities across India. Its products exports to over 55 countries
including US, Canada, Europe, Japan and the Middle East. It has more than 20,000 design and
colours of suiting fabric which makes it one of largest collection of designs and colours by single
company.[7] It was listed as India's most trusted apparel brand by The Brand Trust Report in
 RESEARCH METHDOLOGY

Raymond Vineyards, founded in 1970, is one of the Napa Valley’s pioneers and great estates.
Arriving to Napa in 1933, the Raymond family became deeply connected to the valley’s winemaking
origins. In 1970, they established a 90-acre estate in Rutherford that now comprises 300 acres in
Rutherford, St. Helena and Jameson Canyon. Five generations of the Raymond family created a Napa
icon, with an enduring reputation for elegant wines with a beautiful balance of finesse, power and
complexity. Today, inspired by the vision of Proprietor Jean-Charles Boisset, Raymond is a dynamic
destination dedicated to inspiring its guests’ passion for fine wine in an environment of exploration,
creativity, and elegant whimsicality, where each in a series of diverse experiences progresses visitors
into another world of discovery and exceptional wines. Further, Raymond’s Rutherford and St.
Helena estate vineyards are certified organic and Biodynamic, and 100% of the winery’s power
comes from renewable solar energy.

More Popular Wine From Raymond Vineyard

RAYMOND STUDY

Raymonds marketing case study

1. Raymonds Marketing Case Study

2. A brief history of Color Plus Launched in 1993, Color Plus created a niche in theready to wear
market in India with a premium range ofclothing for men. With focus on product innovation
andunique use of colors it has today come a long way since itwas incepted in 1993. The brand in no
time has become the choice of the upmarket, trend-savvy, sophisticated and discerning Indianman
and changed the way he dressed. With flagshipstores in the best locations and international
service,Color Plus brought in an International shoppingexperience to the country. The nation saw
one of the first retail brands ofinternational quality grow, attain national acclaim. Ourdistribution
channel spread not only all over the countrybut crossed borders to the Middle East; it continues
togrow with each year with now over 350 shoppingdestinations across the country. Today, the brand
is partof the Raymond group.

3. A brief history of Color Plus Color Plus has always used highest quality fabricsand product
engineering techniques that give the userthe unique comfort and tactile feel which no other
brandoffers. This is clubbed with the use of colors to give thesophisticate, yet colorful look that is
unique to the Brand. To ensure that customers get the best product from us,we have pioneered the
techniques like Golf Ball Wash,Cone Dyed Casuals and Thermo-fused buttoning toname a
few. These innovations have taken our collection to a wholenew level, making it synonymous with
the words "Luxury& Style". As a part of the initiative to reward our premiumcustomers, Color Plus
has launched ‘Spectrum’, anexclusive membership to a plethora of benefits.Spectrum offers its
members reward points on everypurchase, which can be redeemed at any of our outletsand a host
of other benefits and privileges. Thus Color Plus today is a complete lifestyle brandcomplementing
every facet of your personality: be it atwork, leisure or those special moments.
4. Marketing productDefining ProductParameters Color Plus CompetitionTechnical Basic Need,
Protection from Loose fabric for local weather factors stitching. Local Unbranded Ready to
wear.Functional Wrinkle Free, Thermo Big Bazaar, West Side, Buttons, Shoppers Stop owned Easy to
wash, good clothes. comfort. Koutoun’s, Peter England, John Players.Emotional Status, style &
Fashion Allen solly, Arrow, Black Berry, Louis Philippe’s, Provogue, Zodiac, Wills Life style

5. Aggregate Market FactorsMarket Size & Growth: Indian Branded apparel market is approximated
2 billion. Stages in product life cycle: Sales turnover is in growth phase with rise of economy &
working class. In India more than 3 lakh family with annual income of 10L plus is growing at the rate
of 10 to 15%. Globally china is leading producer of fabrics in Asian region. Indian market is also
favorite destination for major players due to low cost of labor and raw material. Sales Cyclicity
Indian ready to wear market, like other sectors, is affected by sales Cyclicity due to some factors.
Major reasons are Indian culture and Total estimated market size for ready to wear mind set,
natural climate like winter (sales ofpremium-organized sector is 9000 CR with warm cloth increases),
shopping season duringannual growth rate of 15 to 20% annually. Diwali etc. Color Plus turn over
during period of 2008- Profits2009 with formal ready to wear growth 10% ( There is a global trend
of shrinking profit marginlaunched color purple club in 2001) & casual due to fierce competition due
to sectoralready to wear 15% ( launched 1993). problems like Inventory carrying cost.

HYPOTHESIS

5. Aggregate Market FactorsMarket Size & Growth: Indian Branded apparel market is approximated
2 billion. Stages in product life cycle: Sales turnover is in growth phase with rise of economy &
working class. In India more than 3 lakh family with annual income of 10L plus is growing at the rate
of 10 to 15%. Globally china is leading producer of fabrics in Asian region. Indian market is also
favorite destination for major players due to low cost of labor and raw material. Sales Cyclicity
Indian ready to wear market, like other sectors, is affected by sales Cyclicity due to some factors.
Major reasons are Indian culture and Total estimated market size for ready to wear mind set,
natural climate like winter (sales ofpremium-organized sector is 9000 CR with warm cloth increases),
shopping season duringannual growth rate of 15 to 20% annually. Diwali etc. Color Plus turn over
during period of 2008- Profits2009 with formal ready to wear growth 10% ( There is a global trend
of shrinking profit marginlaunched color purple club in 2001) & casual due to fierce competition due
to sectoralready to wear 15% ( launched 1993). problems like Inventory carrying cost.

LIMITATION

The Raymond Group was incorporated in 1925 and within a span of a few years, transformed from
being an Indian textile major to a global conglomerate.In our endeavor to keep nurturing quality and
leadership, we always choose the path untaken - from being the first in 1959 to introduce a
polywool blend in India to creating the world's finest suiting fabric the Super 250s made from the
superfine 11.4 micron wool.Today, the Raymond group is vertically and horizontally integrated to
provide customers total textile solutions. Few companies globally have such a diverse product range
of nearly 20,000 varieties of worsted suiting to cater to customers across age groups, occasions and
styles.We manufacture for the world the finest fabrics - from wool to wool-blended worsted suiting
to specialty ring denims as well as high value shirting.After making a mark in textiles, Raymond
forayed into garmenting through highly successful ventures like Silver Spark Apparel Ltd., EverBlue
Apparel Ltd. (Jeanswear) and Celebrations Apparel Ltd. (Shirts).We also have some of the most
highly respected fabric and apparel brands in our portfolio: Raymond, Raymond (Ready-To-Wear),
Park Avenue, ColorPlus, Parx,Makers and Notting Hill.The Raymond Group also has an expansive
retail presence established through the exclusive chain of 'The Raymond Shop' and stand-alone
brand stores.We are today one of the largest players in fabrics, designer wear, denim, cosmetics &
toiletries, engineering files & tools, prophylactics and air charter services in national and
international markets. All our plants are ISO certified, leveraging on cutting-edge technology that
adheres to the highest quality parameters while also being environment friendly.

CONCLUSION

ONCLUSION Raymond is a big fashion brand name in India, it has become a synonym for men's
wear. Raymond showrooms are well managed and offers the good service. Raymond's emerged
as a undisputed market leader in the garment industry. The brand Raymond has the unique
perception over its customers psyche