Products :

XC90, S90, XC60

2020: s60

Services : service packages, accessories, extended warranty for 5 years or 2 L Km

Marketing :

Digital marketing, Events sponsoring, Print media

HR POLICY :

Employees who marry get 1 lakh gift

50 K for pregnant women after delivery

Medical insurance

Annual tours

MAIN CUSTOMERS :

Business entrepreneurs and corporates and families.

Use of IT :

E-brochures ,

CSR and social Work:

 3000 trees
 Safety awareness in automobiles

SUSTAINABILITY :

Solar panels for electricity

Steam wash for car cleaning ( reduced pollution )

MAIN PROBLEMS FACED:

Recession – poor sales

Could not reduce overheads

Customers delay in payment

Takeaway frm the PPT: