RAYMOND APPARELS

INDIA LTD
About the company

 Current scenario

 Group Companies
Environmental Scan

Market view

Men’s wear

Women’s wear

Kid’s wear
Market opportunity analysis

 Men Industry

 Women industry

 Kids industry
Buyer behaviour

 Direct buyer

 Institutional buyer
Marketing strategy

Raymond marketing warfare postures

 Multi branding

 Brand strategy-one to one basis

 Brand equity-lateral extensions

 Strong marketing strategies

Segmentation and targeting

●
22-30 year

●
Designer wear

●
Popular price segment (22-30)

●
30 plus
Segmentation and targeting
●
4-12 year

●
Global citizen

●
Purchasing power

●
Young audience
Positioning
Marketing Mix Decisions

Product
 World's Largest Integrated
Producers Of Worsted Suiting
Fabrics

 Finest Suiting
 Formal Wear

 Sports Wear

 Accessories
 Men’s Casual wear

 Meets “Beyond Work” requirement

 Excellent Quality
 Complete range of Men’s wear
 Formals
 Casuals
 Accessories

 Excellent fit and style

 Affordable price range

Apparel & Accessories For Women

 Western wear

 Ethnic wear

 Lounge wear

 Club wear
 Kids Formal wear

 Kids Casual wear

 Accessories
 Leading Casual Wear Brand

 Survival Gear & Accessories

 ColorPlus Woman
 India’s premium lifestyle brand

 The Park Avenue Heritage Wear collection

 Park Avenue Woman

Pricing Strategy

Product quality leadership

Place

 Distribution Channels

 Prime Distribution Channels

 Distribution Network
Promotion

Advertisements

 Television

 Print
Promotions

TV commercials is the prime source of

advertisement for Raymonds to showcase
the COMPLETE MAN strategy
Print ads
Print ads
Promotion

Sales Promotion
 Loyalty program
 Shop – in – shop (TRS)
 Gift cheque
 Advisory Service
International marketing planning

Joint Ventures
 Raymond UCO Denim Pvt. Ltd.

 Raymond Zambaiti Pvt. Ltd.

 Raymond Fedora Pvt. Ltd.
 Gas Apparel Pvt. Ltd.
 J.K. Ansell Ltd.
 J.K. Talabot Ltd.  
Risk analysis

 Major threat: Individual or sole proprietors

 Demand for casuals

Ethical perspectives
 ‘Raymond Embryo Research Centre’ [RERC]

 J. K. Trust Gram Vikas Yojana (JKTGVY)

 Education
 Smt.Sulochanadevi Singhania School
 Kailashpat Singhaina School

 Raymond Rehabilitation Centre

Submitted by

 Ashita 018
 Sadanand 127
 Sandeep 133
 Sharmistha 139
 Urvi 161
 Varun 163
RAYMONDS APPARELS INDIA LTD

THANK YOU
RAYMONDS APPARELS INDIA LTD

QUESTIONS