GLOBAL ACADEMY OF TECHNOLOGY (AUTONOMOUS)

AFFILIATED TO VTU, BELAGAVI

“A STUDY ON CONSUMER SATISFACTION TOWARDS RAYMOND”

Submitted by
HEMANTH S
1GA22BA043
MASTER OF BUSINESS ADMINISTRATION

Under the guidance of

Prof. Anand Guled
Associate Professor, MBA
Global academy of technology
INTRODUCTION:
The brand Raymond is a decoration formal wear and tear brand which is
deposited to offer classic garments wit impeccable fits and inviting styles to
global Indian. The company was launched in 1925. The founde wasMr.
JUGGILAL SINGHANIA and at present the company is looked after byMr.
GAUTAM HARI SINGHANIA. The products are made frompremium Raymond
fabrics Raymond over the times has come synonymous for trust, quality and
style. It's the request leader in suiting and shirting, acclimatized and
readymade garments with further than 60 request share. It has surfaced as
the undisputed request leader in the garment assiduity. The brand Raymond
has the unique perception over its client's psyche in comparison to its
challengers by constant value delivery through its good quality, vast range,
streamlined accoutrements , superb distribution and intelligent advertising to
all orders ranging from youthful professionals, commercial directors,
professors and functionaries.
The caption "THE complete guy speaks for the brand itself, it refers to a person
who is a Gentleman who has achieved one hundred% achievement thru his
very own attempt and blushes with self assurance.
In this congested fabric market, there are only a few players who've in reality
stood out. The task of status out although tough is in no way not possible.
groups have executed many one of a kind promotional strategies to draw an
photograph inside the minds of the Indian clients and make their
manufacturers stand out from the others. on this context, Raymond merits a
special point out, the manner it portrays in the minds of the Indian consumers
is absolutely precise. that is one of the essential motives why we chose to
speak about approximately a logo like Raymond. elegance, feel and the
emotional enchantment are the main features of this elite product. Raymond
as we knowhas had a completely a hit reach amongst its visitors and this ad
turned into pretty a a success one. The soft heritage music, the numerous
elements of lifestyles followed through smiling faces made this as pretty a rage
within the early a part of the millennium. because of its reputation we thought
that it have to be clean asking the residents of numerous age organizations,
and we have been no longer wrong in assuming that. From the students to the
businessmen to the professional businessmen, Raymond plays a vital part of
their day by day lives.
Literature review
1. Mr.'s. Thangavel etc. in any respect (2017), of their examine about "A
take a look at on client preference and delight of Branded clothing of
fellows With unique connection with Coimbatore city"said that the
present have a look at is in particular offers with purchaser preference
towards branded cloths and to ascertain the manufacturers of material
most preferred through respondents in Coimbatore town. The have a
look at additionally examines customer's belief on branded material
showrooms in Coimbatore metropolis. The observe is a descriptive have
a look at. primary statistics changed into gathered with the assist of
based questionnaire administered to 30 respondents in Coimbatore city.
And the type of sampling became handy sampling. Branding might also
speak numerous meanings to the patron, which consist of the
characteristic, bennet, price, tradition, personality, and usage. in
addition, branding will imply the significance of loyalty, recognition,
great, association and others. From the evaluation of this have a look at,
it was proven that there are six factors of brand loyalty that have been
suitable within the surroundings that are, the logo name, product fine.
fee, promoting, provider first-rate and shop environment. So, marketers
have to Nd it useful to understand how loyalty elements innocence the
consumer-shopping for conduct inside the marketplace, that can help in
segmenting consumers and markets for their brands and advertising
communication
2. Kumaran, J. Badrinarayanan & T. Praveen kumar (2017), of their article
about "A look at on Branded Apparels clients buy conduct as regards to
India" stated that the goal of the paper is to examine the impact of
perceived pleasant and emotional price on the acquisition behavior in
the direction of branded garb in India. The take a look at is used to
determine the factors which influencing Indian purchaser buying
behavior in the direction of an Indian clothing logo A respondent from
Chennai took part in this take a look at. The sample size of the take a
look at is 320. The correlation and a couple of regression tools had been
implemented. The have a look at identifies the client's behaviors and
their perceived cost towards branded readymade garments. This take a
look at affords treasured strategic implications for Indian shops who plan
to extend their market.
3. V. SAI PRASANTH and many others. at all (2018) of their article
approximately "logo attention and consumer belief closer to branded
men's wear" said that the basic intention this research paper is to
observe the emblem preference of decided on branded cloths among
professionals in Delhi and NCR place. emblem, it's far a image, call, word,
layout or any of the combination above. the usage of emblem is to
deliver ease to absolutely everyone in figuring out a product and inform
it is aside from its competition. A product with logo name and brand is
given its identification, fee and that means. logo is a source of
relationships with customers, guarantees to costumers and patron
loyalty. first rate brands present emotional advantages and no longer
simply rational/useful. brand is a chief issue in merchandise approach.
The preference closer to branded attire relies upon on charge, best,
advertisement and so forth. they also assume that via wearing
brandedcloths their status image growth and it offers priority to them in
the front of others. The results indicatethat popularity branding, brand
attitude, paying top rate for branded garb, self-concept and
referencegroups have been discovered to have high quality effects on
male client shopping for conduct even as growing client involvement in
style apparel. This look at expands know-how of purchaser shopping for
conduct and highlights the factors that rather have an impact on logo
preference irmen's wear.
4. Saima Khan (2017) in his article" Measuring brand fairness of overseas
fashion apparels inside the Indian market Indian client and exacerbating
the market opposition. consumer-based totally logo fairness (CBBE) of
global fashion apparels and apprehend their salience inside the Indian
marketplace, branded clothing market in India is a different assortment
of Indian and worldwide names to gratify the modem Indian purchaser
whose desire board constitutes Indian manufacturers which includes
Westside, Raymond and Biba, on the only hand, and overseas bands
such as Chanel, Dior and Louis Vuitton, however. also, customers' tastes
and choices have evolved due to the growing earnings ranges, converting
demographics, urbanization, globalization and technological
advancement increasingly more proliferating in the Indian garb market
but they want to conform themselves to healthy the sensibilities of
Indian client due to the fact the goods and brands people buy, product
attributes they cost, and the blessings they choice are all culturally
 based. simplest then will those foreign brands be capable of sustain in
the domestic market and withstand the nearby competition branded
garb marketplace is the second biggest segment of retail sale in India.
previously, the access of overseas shops inside the Indian market was
restrained. thus, simplest the wealthy and elite class may want to find
the money for foreign brands as they have been high-priced as a
consequence of their confined availability.
5. Mohan raj Palanisamy (2017) in his article" purchase options in the
direction of garb brands" purchasing enjoyment, style recognition, price
focus, buying confidence, logo/keep loyalty, convenience consciousness,
in-home buying, quick shopping, and impulse purchase client's tendency
to preserve to patronize the logo and for on-line shop they pick, which
additionally indicates self esteem within the client's ability to evaluate
alternatives, were more and more inquisitive about know-how the
purchase intention of the clients. Majority of them explored the direct
relationship among individual dimensions together with buy aim,
mindset, shopping orientation try has been made to discover the
acquisition choice toward clothing manufacturers garb purchases had
been normally want based. however, it additionally depends upon
economic constraints and on occasion time sure.
6. Monika Kumawat, Dr Shilpa Rathore (2018) in his article" A look at of
emblem attention with Sensory Feeling about Apparels of college Going
students "advertising and marketing technique within the vicinity of
empirical advertising. however making use of such advertising practices
is a idea-frightening and overpriced workout for marketers, and
researchers have called for extra studies on senses and brand attention.
sensory emotions towards logo attention, the findings endorse that
marketers ought to observe sensory marketing indiscriminately to all
product classes as patron notion of benefits from clothing emblem leads
to brand loyalty, monetary world of call for and supply, rate and high-
quality act as the important thing elements, which decided he
achievement of any commercial enterprise. here the key component is
the cost of hard work. And for that reason, India and China own a
relative gain in this industry due to their good sized hard work forces and
consequently notably low cost of exertions, gain of producing fabrics
therefore cloth expenses are comparatively lower than in other nations.
due to their low-value shape, they advanced because the apparel
 sourcing choice for several intermational organisations shopping for
factors of manufacturing, assets. constructions, and machineries and
additionally factors affecting earning, such as pricing, marketing, and
distribution. other issues like hard work, cloth, distribution costs and fees
shape also have an effect on the sourcing picks. wage prices are also a
most important issue in sourcingdecisions.

Objectives:
• To find out the patron pleasure closer to Raymond's style wear.
• To recognise the elements affecting client conduct for making the
purchase choice.
• to evaluate the needs, requirements and expectancies of the purchaser
so that it will assesst cutting-edge pleasure levels.
• To offer valuable guidelines to improve the offerings of Raymond in
Shikora metropolis.

Research methodology:
• The research paintings conducted on the basis of Descriptive studies.
• The studies design is the primary plan, which guides the data collection
and analysis thru specific levels of the tasks. it's miles therefore a body
work, which detailed the sort of information to be accumulated, the
source of information and collecion method
• The important point for the vahdation of any research examine is based
on what sort of methodology is followed.
Sources of data:
• Data published on websites.
• Research articles.