Project title

BRAND AWARNESS AMONG

CONSUMER

HARINATH SIBI P R
GUIDE PAVITHRA
Objectives:

• To find out the awareness level of the customers towards the company
• To find out the brand with which the company has to compete in the
market

• To study the consumer perception of the company To study the

determinants of purchase decision making

• To measure the expectations of customers about the company’s products

About company

The Maark Trendz & themaark.com, is the trusted manufacturer, supplier, and retailer covering a broad
range of wooden furniture, decors, and interiors for the living room, bedroom, dining, storage, study
rooms, corporate offices, and gardens.

In the year 2000, Founder and First Employee Maark Amal Raj started his own maiden venture with the
vision to spread happiness. Ms. Malar Vizhi Amal Raj with the same interest and aim Join hands in the
year 2006.

With a successful start we came up with our own manufacturing unit located at Coimbatore is the largest
production plant, equipped with most modern German Technology in specialization at Membrane
pressing, Lacquering and Melamine lamination technology. At Maark, furniture solutions are designed
by professional designers with international Standards. Stepping Up we started direct import of
Furniture from Countries like Italy, Malaysia, Indonesia, China.

Maark enriches lives by offering extraordinary lifestyle solutions at affordable cost. The Maark offers
complete interior and outdoor solutions for everyone's modern-day needs with an experience of over 18
years in the field of lifestyle furniture.
Review of literature
Patra, Supriyo; Datta, Saroj Kumar

 The phenomenon of celebrity endorsement has attracted a lot of attention from researchers across the globe. It has been studied from different perspective in
different cultural context. In the Indian context, this phenomenon started gaining prominence with the opening of our economy in the early 1990's. The Hindi
film stars from Bollywood and the Indian cricketers are the most prominent celebrities and are in great demand among advertiser and their advertising
agencies as brand endorsers. The primary focus in this paper is to present a comprehensive review of literature about the various models available for
selecting a celebrity as well as about the role of celebrities in creating brand awareness and brand preference among the target audience. The paper also
highlights the brand endorsement details of the 20 Indian celebrities selected for the study. The findings show that prominent models used for celebrity
selection are the Source Credibility Model, Source Attractiveness Model, Meaning Transfer Model and "Q" rating score.

PanteaForoudi
This paper develops a multi-disciplinary measure of the brand signature construct by means of literature review and primary data analysis. This
study explains that brand signature involves (i) endorsement of consistent consumer attitude toward diffusion of a brand name and brand logo
(consists of typeface, design, and color); (ii) the expression and pursuit of a distinct message and the quality of the organization to consumers as
well as consistency in communication; and (iii) the implementation, support, and maintenance of hotel brand signature systems based on the use of
online/offline media.
Zarlish Shahid

This paper presents a review about the impact of brand equity and brand awareness on the purchasing intentions of the
consumers. The purpose of the paper is to elaborate the relation between the awareness of a brand and the intention of
consumer of buying that brand. This has been done by going through different literature and articles by different authors. It
will help the readers to come across the work done by various well known authors at one place and hence will help to know
how knowing a brand well will affect the consumer in making decision about buying a product

Muhammad Qasim Shabbir1 , Ansar Ali Khan1 , and Saba Rasheed Khan2

Brand has become a necessary part in our daily life. The product, when becomes a brand, promises quality, trust and distinct place in a range of
choices. Brand equity can corrode either because of negative experiences or because of positive new information about substitute brands. Brand
equity makes a customer faithful with the product irrespective of its price. In telecom sector, brand equity is valuable assets of every company
and it should be made to nurture. This study intends to examine the mediating effect of brand awareness on the relationship between brand
loyalty, brand image and brand equity in telecom sector of Mirpur, Azad Kashmir.
Bilal Mohammad Eneizan

Academic literature in customer behavior and branding is still debatable, with respect to brand loyalty in particular. This study
empirically attempts to discuss this particular issue by examining the relationship between brand awareness and brand loyalty. Also, it
seeks to investigate the mediation role of brand commitment in initial relationship to tackle the mixed results in the prior attempts. The
data were collected from customers of Islamic bank brand in Mafraq Governorate in Jordan.

Jumiati Sasmita, Norazah Mohd Suki 

Empirical results via multiple regressions authenticated that brand awareness predominantly affects brand equity among
young consumers. These young consumers get input and awareness of the particular product or brand from the social
media. They can clearly recognize the particular product or brand in comparison to competing products or brands and
know how it looks and its characteristics from the social media.
Research methodology
*NAME OF THE COMPANY- THE MAARK TRENDZ

*SAMPLE SIZE- -20

*SAMPLE TECHNIQUES -RANDOM SAMPLING

*TOOLS USED FOR ANALYSIS- PERCENTAGE ANALYSIS

*DATA COLLECTION METHOD- SURVEY METHOD

THANK YOU