Barclays Premier League & Manchester

United

Team Members:
Vibhav Raut
Rohit Dave
Sanjay Jain
 History of the Barclays Premier League

Hooliganism

Hillsborough disaster

Radical restructuring

15th August 1992

 How the league works?

Played from August to May

Home and away matches

20 teams (38 matches)

Point system

Winners and losers

 History of Manchester United

Started in 1878

Munich air disaster 1958

Relegation in 1974

Alex Ferguson Era 1986

 Manchester United FC

Mission Statement:

‘Our goal is, through innovation, commitment and

evolution, to protect and develop the brand by
sustaining the playing success on the field and growing
the business to enhance the financial strength of the
Group’
 Vision

United
…committed passion for success
Non-discriminatory
…accessible to all
Innovative
…to be ‘first to the ball’ at all times
Team orientated
…working together with dedication
Excelling
…to be the world-class leader
Determined
…in pursuit of success whilst being accountable
 Environmental scan

The early 90’s

The rise of football in Asia

More disposable income

Fifa world cup in 2002

David Beckham
 Manchester United
Total Revenues
(in million pounds) • Revenue sources
350 Matchday Broadcasting
Commercial
300

250
27%
200
44%
150

100
29%
50

0
2003 2004 2005 2006 2007
Segmentation, Targeting, Positioning

Segmen Targ Positi

tation eting oning
Youth Promoting EPL as a
Geographical
● ●
●
very cool sport
●
High income
●
Income based groups
●
People’s club
A club with a
Age
●

Asia
●
●
heritage
 Product, Price & Place

Product
Core product – football
Merchandizing
``
Price
Different price for different clubs
High price merchandise

Place
The theatre of dreams
MU shops
Virtual Shops
 Promotion

Media - MUTV

Soccer schools

Promotional tours

Advertisements

Strategic alliances
 Marketing Strategies

Victories Of Past

Image Rights

Players

CD, Book Rights

Supporter Membership
 Different Sponsors Around the World
Europe
Betfred & Audi

USA
Nike, Budweiser, AIG Asia
and Pepsi KumhoTyres

South Africa
Dimension Data
 SWOT ANALYSIS

Strengths Weaknesses
Global Brand Debt
Team Less market share in USA
Fan Base
Attractive to Sponsors

Opportunities Threats
Europe Super league Competitors
Stadium expansion Lack of success
Media Salaries
39th match concept
Exploring new markets
 Corporate social responsibility

The Premier League/PFA Community Fund

'Villa Vitality'

Creating chances

UNICEF & Manchester United

 Football in India

Bigger
Bigger country
country
Competition
Competition form
form cricket
cricket
Infrastructure
Infrastructure
Money
Money involved
involved in
in not
not good
good enough
enough
But
But things
things are
are changing
changing
Target
Target market
market for
for clubs
clubs
Corporate
Corporate funding
funding
THANK YOU
&
QUESTIONS