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    reynaldi ferdiansyah
    16 views12 pages
    This document outlines a proposed sports apparel business called "Deporte". It discusses problems in the current fashion market around sizing, concepts, and trends. The proposed solution is an affordable sports motivation line. Market validation shows the size of the fashion e-commerce and total product sales markets. The business model involves online sales, pop-up/physical stores, and partnerships. The strategy is to promote through social media, e-commerce, and sponsoring. Financial projections show costs and profit margins. Milestones outline progress from product development now through acquiring own equipment in the future. The team is presented as experienced to solve the identified problem.

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    This document outlines a proposed sports apparel business called "Deporte". It discusses problems in the current fashion market around sizing, concepts, and trends. The proposed solution is an affordable sports motivation line. Market validation shows the size of the fashion e-commerce and total product sales markets. The business model involves online sales, pop-up/physical stores, and partnerships. The strategy is to promote through social media, e-commerce, and sponsoring. Financial projections show costs and profit margins. Milestones outline progress from product development now through acquiring own equipment in the future. The team is presented as experienced to solve the identified problem.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    16 views12 pages

    Pitch

    Uploaded by

    reynaldi ferdiansyah
    This document outlines a proposed sports apparel business called "Deporte". It discusses problems in the current fashion market around sizing, concepts, and trends. The proposed solution is an affordable sports motivation line. Market validation shows the size of the fashion e-commerce and total product sales markets. The business model involves online sales, pop-up/physical stores, and partnerships. The strategy is to promote through social media, e-commerce, and sponsoring. Financial projections show costs and profit margins. Milestones outline progress from product development now through acquiring own equipment in the future. The team is presented as experienced to solve the identified problem.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 12

    Deporte

    “Sports & Motivation”


    The problem

    1. Sizing
    Different Sizing Creates Different Look
    2. Concept
    Too Many common concept among fashion
    3. Trend Rotation
    4. Price
    Design
    Statement

    The solution
    SOLUTION Sports
    Motivation
    Affordable
    Market Validation

    US$ 11,7 47,3


    BILLION MILLION
    Fashion Income from E-Commerce Total Sales Fashion Product (Pcs)
    MARKET SIZE

    TAM SAM SOM


    24M 9,5M 3,3M
    Product
    Business Model

    POP UP/PHYSIQUE
    ONLINE SALES PARTNERSHIP
    STORE
    Strategy SOCIAL MEDIA

    Our Strategy to Promote and thrive

    E-COMMERCE

    SPONSORING
    LOW QUALITY HIGH PRICE

    HIGH QUALITY
    DEPORTE

    LOW PRICE
    Financial
    ITEM PRICE QTY TOTAL

    KONVEKSI Rp 11.000 52 Rp 572.000

    COTTON TEE Rp 80.350 10 KG Rp 1.535.100 COGS = Rp 80.000

    SABLON Rp 32.692 52 Rp 1.700.000 PRICE = Rp 150.000

    DESAIN Rp 200.000 1 Rp 200.000 PROFIT MARGIN = 88%

    PACKAGING VARIOUS Rp 415.000

    TOTAL Rp 4.422.100
    Milestones
    Show where you are in the process and what’s left to tackle

    2021 2023 2025


    Product & Idea Mass Production Acquired Equipment and
    Development Producing Raw Material

    2022 2024
    Prototype & Market Production on Our
    Test Own
    The team
    Answer the question, “Why are we the ones to solve the problem we identified?”

    Kennard Lorenzo Jason Gorga Reynaldi Bintang Wibisono


    CEO COO CTO CFO

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