VINITHA MENON | Mobile: +91 9987745353 | E-Mail: vinzzone@gmail.com.

As a Media & Creative Professional; my areas of forte are Creative Sales, Brand / Business Development, Marketing,
Entertainment, Celebrity Management, Acting, Modelling with a special focus in Corporate Communication and Brand
Management for the past 21 Years.
Executive Summary
With 21 years of experience in Marketing, Entertainment, Business Development & Communications.
 A well Experienced and Networked Professional with rich experience in Marketing, Sales, Business Development, Client
Relations and business operations entailing marketing, revenue expansion, brand management and key account management.
 Currently associated with Parvati Media after a stint with Optimystix Entertainment and Box Office India.
 Have been in the Film Fraternity since 2006 as an actor and Model with Indian and International Brands.
 In the Corporate Field: A logical thinker with proven track record of ameliorating business revenues, streamlining workflow and
creating a teamwork environment to enhance profitability innovatively for reputed clients.
 Business Development Skills: Demonstrated abilities in working independently and as part of a team to meet business targets.
 Interpersonal Team Communication: An effective communicator & team leader with strong analytical, problem solving &
organizational abilities. Possesses a flexible & detail oriented attitude.

Career Highlights
Marketing Initiatives
 Developing marketing strategies to build consumer preference and drive volumes.
 Conducting competitor analysis by keeping abreast of market trends and competitor moves to achieve market share metrics.

Brand / Product Management

 Managing development of all creative materials for brand to assure correct presentation of the brand’s Ideology and accurate
and effective communication of the brand’s positioning, features and benefits.
 Monitoring monthly new product launch results and recommending action for addressing any forecasted variances to volume
budget.

Advertising & Creative Communication

 Celebrity Management.
 Creating effective communication campaigns via Social Media, print, OOH & Activation to stand out amongst the clutter.
 Apt utilization of digital and social marketing to promote brands and Activation properties.

Revenue Expansion
 Steering marketing operations by ensuring optimal utilization of resources for GEC Channels and Original Fiction Content.
 Identifying and developing new streams for revenue growth and maintaining relationships with customers to achieve repeat/
referral business.
Career Highlights

Parvati Media: Regional Films Marketing : January 2019 – till date...

Highlights
 Regional Film Dubbing into Mainstream Hindi Language and marketing them to Hindi GEC Channels like Colors TV, Sony TV
and Star India Network.
 As the Marketing Agency, I am responsible for Marketing, Alliances, Brand Building, PR and Business Development with key
clients with the GEC Alliances.
Optimystix Entertainment India Pvt. Ltd. | https://optimystix.tv/ |
PR & Business Branding | January 2016 - December 2018
Highlights
 Celebrity Management for Shows like Comedy Nights Bachao, Rising Star, Balveer, Krishna Dasi.
 Celebrity Relations / Negotiations / Coordination / Creative Approval & Scheduling.
 My responsibilities were to create a Social Media Campaign on Content and execute them for all the shows of Optimystix.
 PR Plan for Effective Publicity for Fiction and Non Fiction based shows and disseminate them to gain traction in all media
Outlets.
 Creative Conceptualization for Rising Star and Production Involvement for the on-Ground Set-up of the show.
 Reference: Vipul D. Shah | Founding Chairman & MD | www.Optimystix.tv | +91 9821031082

Box Office India | https://www.boxofficeindia.com/ |

Creative Associate: Business Development & Celebrity Management | June 2014 – December 2015
Highlights
 As a creative associate, the KRA’s were: strategic and creative input in developing new clients, as well as enhancing the current
client relationships for Cross Promotional Tie-ups and Content Driven Avenues.
 Apart from handling clients, I was also actively involved in managing celebrities with their promotional Media strategies, for
their upcoming movies and implementing them across the various platforms for execution.
 As a part of the creative team, I was also involved in developing the digital transformation and platform for the magazine. This
includes, content resources and management, timely uploads and update, backend and archive management
 Reference: Vajir Singh | Editor |https://www.boxofficeindia.com/ +91 9820422913

Actor, Model and Theatre Artiste | May 2006 – till Date...

Highlights
 Have been in the Film Fraternity since 2006 as an actor having acted in Hindi Movies - Gulab Gang, Action Jackson, Mere Baap
Pehle Aap, Short Festival Film: Miss you Maa, Malyalam Movie: Karam Yoddha, Bal Veer. My latest movie is the upcoming Bhuj-
The Pride of India, to be released in 2021. https://en.wikipedia.org/wiki/Bhuj:_The_Pride_of_India
 Have been a Model and the International Face of Guess Watches: Campaign of the Year 2008 and a Top 5 in Gladrags including
Miss Photogenic in 2008.
American Express Pvt. Ltd. Gurgaon India
Senior Bid Specialist, Sales Strategy & Communication | November 2004 – June 2006
Highlights
 As a Sr. Bid Specialist, the Main KRA was consultative support to the onsite sales team in creating client specific sales strategies
and preparing comprehensive/customized proposals/and presentations for prospective and existing accounts.
 Developed comprehensive project reports in response to Request for Proposal (RFP), Request for Information (RFI) received
from potential corporate clients primarily across USA, Japan, APAC and Australia.
 Build sales presentations highlighting key differentiators and outlining projected savings for our clients and assist the sales
team with the complete sales cycle.
 Have participated in a Six Sigma special project, involving the learning and implementation of Six Sigma methodologies across
various processes, to ensure maximum process efficiency. Have been certified in Six Sigma, Process Map: level 1-3. The
learning included:
 Define - Customer Need, Critical to Quality, Scope, Goals, Measures of Success
 Measure - Baseline DPMO (Defects per Million Opportunities), Sigma, COPQ (Cost of Poor Quality), Validate Measurement
System
 Analyze - Data Research, Root Cause Analysis, Identify Potential Solutions
 Improve - Develop & Implement Solutions, Forecast Performance
 Control - Prove Impact, Quantify Results, Ensure Sustainability
 Leverage - Share knowledge, Identify opportunities within and outside of business unit
 Have been the awarded as ‘achiever of the quarter’, for 2 consecutive quarters.
FCS Software Solutions Noida.
Senior Executive – Business Development | BPO Sales | Aug 2004-Oct 2004
Highlights
 As a member of this team, my profile was to identify prospect clients through intensive web research.
 Through cold calling, develop a business relationship by identifying and creating a need for the various and appropriate BPO
service.
iGATE Global Solutions, Nioda: US Based IT Solutions and BPO service Provider
Senior Executive | Sales Support | October 2003 – July 2004
Highlights
 Worked as Sales Support Sr. Executive in the Business Development team.
 Joined the organization in October 2003 as Sr. Customer Sales executive and got promoted and transferred to the business
development team in December 2004 as a Sales Support Executive (BPO).
 Undergone an intensive training on the benefits and requirements of Various IT solutions (EAI, AMO, customized packages,
supply chain management, data warehousing, etc) and BPO service (call center practice, FnA), across several segments of
industries.
 Have handled four segments of industries in my 8 months tenure:
 Manufacturing | Collections | Health care | BFSI

Renasonic e-solutions, Gurgaon: International outbound call center

Business Facilitator | July 2002 to August 2003
Highlights
 Handled 3 projects in my tenure. Each project required selling the respective product to the international client by convincing
them with the facilities and the benefits of the product over the telephone.
 • Have been adjudged as top performer for the months of April and May for achieving the highest number of sales. Have
exceeded the expectations and my set targets for three consecutive months.
 Effort: www.Renasonice-so1.com._Have been selected as one of the editorial member for the internal magazine of Renasonic
(F.I.R. - From the Inside of Renasonic )

Hero Cooperate Services, Hero Serveit, Gurgaon: International outbound call center,
Telemarketing Sales | April 2001 to June 2002
Highlights
 Inculcated on a Telemarketing Training Program with an intensive training in communication skills, marketing skills, accent,
along with high quality customer services and sales. Team Strength Handled: 35.
 Have handled 5 projects in my tenure. Each project was to be sold to clients abroad by telemarketing, using telemarketing
skills along with the benefits of the respective product. Proved my potentials and ability by being the highest performer
for weeks in different projects by achieving and exceeding my set targets.
 Was selected in the permanent pilot batch for each new project to be launched, due to my consistence performance.
 The five projects I have worked for are: AT_I Wireless services, (USA) | Direct Satellite, (USA) | The Resource.com, (USA) |
Mycity.com, (USA) | TOD Voicemail services, (USA) | Optus wireless services,(AUSTRALIA)

Live-wire call Center, New Delhi

Sales Internship | June 2000 to March 2001
Highlights
 As Tele- marketing Executive, in the credit card department data and weekly targets were pre-set, my goal was to make
clients for SCB bank over the phone. Was rated as the top performer for the month of October 2000.
 Recorded the highest sales in the history of the company i.e. 42 sales in one day.

Hotel TAJ PALACE, New Delhi.

Customer Survey for HNI | May 1999 to July 1999
Highlights
 Responsibility was to conduct a survey with the guests residing in the hotel and to find out the levels of satisfaction of the
guests with the hotels facilities and take down appropriate feedbacks to improve the quality.

Daewoo Motors Ltd. | Auto EXPO 1999 | Promotional Executive

 Worked for 15 days in the Auto Expo -1999 (Nov), for the promotion and campaign of the Daewoo cars.

Educational Credentials
 Two-years dual diploma course in Multimedia and Graphic Designing from Bangalore, ARENA, Aptech Ltd in 2002.
 B.Com in the academic year 2000-2003 through correspondence from Delhi University.
 High School (X+XII) from "FR. AGNEL SCHOOL, New Delhi, in the academic year 2000.

Personal Profile
Date of Birth : September 2, 1984
Current Address : Flat A – 101/102. SamarthDeep Building, Oshiwara, Andheri West. Mumbai – 400053.
References: :
- Vipul D. Shah | Founding Chairman & MD | www.Optimystix.tv | +91 9821031082
- Vajir Singh | Editor |https://www.boxofficeindia.com/ +91 9820422913