McDonalds Case Study

Team Zomato Gaurav Dhawaniya

Jalaj Patidar
[18CS30019]
[18CE31006]
Pritam Mallick [18CS10042]
Rohit Jonwal [18CS10046]
 McD Business Model

Focus on good,
trained &
skilled
employees.

Customer
Satisfaction

Emphasis on
Quality,
Marketing
and Public
Service,
Relations Cleanliness &
Value
 Stumbling of McD
Unsatisfied
Customers
Restaurants were not
delivering the kind of
service that the
customers expected.

Failure in Advertising

Ad campaign were not

generating enough Company’s Response
interest/buzz.
Company’s
Responsiveness to
consumers need was
very weak.
 Restoration of Service Objectives

Focused on building sales through the core

“Better , not just bigger” business

Invested in measurement
Measure assessment and customer satisfaction
programs

“Balanced Active Lifestyles” Benefits of balancing activity and diet.

To “Become our Customers Favorite Place and

“Plan to Win”
Way to Eat.”
 Competitive landscape of McD

McD was facing various competitors in fast food

Increasing Competition industry such as Burger King, Subway etc.

Improve in terms of Taste, Quality, Service Time

Facing various issues
and Pricing to maintain their customer base.

They have affordable price, quick service and

Edge over the Competitors
convenient.

Operates in 121 countries which gives it a

Edge over the Competitors
competitive edge by having a global presence.
 McD promotional strategy
McDonald’s restaurants
participated in campaigns that Through Happy Meals and McDonald’s
featured sports, entertainment, Playground they attracted a lot of
music and fashion. young customers.

I-Stories Attracting Young Customers

Going with the Trend McD as a Brand

McDonald’s restaurants McDonald focused on

participated in campaigns that communicating its brand as
featured sports, entertainment, relevant and modern.
music and fashion.
 Franchisee Vs Own Shops

Only about 15% of the shops are owned by McD

Franchise business model itself.

Through franchise they can easily get access to

Shops at prime location
various prime locations where the sales are high.

Local Owners not only just owns the restaurant

Local Support but also operates it which transfers whole
customer base to McD.

Kroc partnered with local business people who

Partnership
invest in business and run it.
 Learning from Growth Strategy

01 Public Relations ● Kroc always gave back to the community.

02 “Better, not just Bigger” ● Building sales through core business.

Single Campaign for

03 marketing
● Being relevant to the lives of people.

04 Set up Financial Goals ● Created metrics for measuring success.

Thank You