Contact
9643404705 (Home)
aryanprakas@gmail.com
www.linkedin.com/in/prakash-
singh13 (LinkedIn)
Top Skills
Sales Force Development
Digital Marketing
New Business Development
Certifications
Six Sigma: Black Belt
Sales Channel Management
How to Boost Your Productivity with
AI Tools
Business Development: Strategic
Planning
Cybersecurity Foundations
Prakash Singh
Assistant Vice President - Business Development & Strategy Planner
@ BIZISELL | MBA, New Business Development | Freelancer |
Consultant
Gurgaon, Haryana, India
Summary
As an Assistant Vice President - Business Development at
BIZISELL, I am responsible for driving and executing the
organization's business development initiatives. With over 12
years of experience in sales and marketing, I have a proven track
record of identifying new business opportunities, building and
maintaining relationships with key clients and partners, and leading
the negotiation and closing of high-value deals and contracts.
I also play a crucial role in developing and implementing the
organization's overall strategic direction, conducting market research
and analysis, and monitoring market trends and competitors to
identify growth opportunities. I have a strong background in SAAS,
Fleet Management, and IT industries, and I am skilled in marketing
management, market planning, business planning, sales, and
strategic planning. I hold a Master of Business Administration (MBA)
degree with a focus on marketing and finance, and I am passionate
about growth marketing and innovation.
Experience
BIZISELL
Assistant Vice President - Business Development
January 2022 - Present (1 year 9 months)
Gurugram, Haryana, India
Business Development: I am responsible for driving and executing the
organization's business development initiatives.
Identifying new business opportunities and potential markets for expansion.
Building and maintaining relationships with key clients, partners, and
stakeholders.
Developing and implementing strategies to increase sales and revenue.
Leading the negotiation and closing of high-value deals and contracts.
Page 1 of 10
Monitoring market trends and competitors to identify growth opportunities.

Strategy Development: I play a crucial role in developing and implementing the

organization's overall strategic direction.
Conducting market research and analysis to identify industry trends and
competitive landscape.
Formulating and implementing strategies to achieve business growth and
market expansion.
Evaluating and recommending strategic partnerships, alliances, and
acquisitions.
Assessing the organization's strengths, weaknesses, opportunities, and threats
(SWOT analysis) to identify areas for improvement.
Collaborating with senior executives to align business objectives and strategic
initiatives.

Growth Planning and Execution: I am responsible for driving the organization's

growth plans and ensuring their successful execution.
Developing growth strategies and action plans for different business units or
product lines.
Setting growth targets and monitoring key performance indicators (KPIs).
Tracking and evaluating the progress of growth initiatives and making
adjustments as necessary.
Conducting financial analysis and feasibility studies for new business
opportunities.
Collaborating with cross-functional teams to ensure effective implementation of
growth initiatives.

Team Leadership and Management: I oversee a team of professionals and

would be responsible for their performance and development.
Providing leadership, guidance, and mentorship to the team members.
Setting performance goals and conducting regular performance evaluations.

fleetx.io
Head of Department-Channel Sales
January 2021 - December 2021 (1 year)
Gurugram, Haryana, India

Channel Partner Development: Develop and manage a network of channel

partners, resellers, and distributors to expand the company's reach and
increase sales of SAAS, Telematics, and AI products.

Page 2 of 10
Sales Target Achievement: Set and achieve sales targets for the channel sales
team, ensuring revenue goals are met or exceeded on a quarterly and annual
basis.

Sales Strategy and Planning: Develop and implement effective sales strategies
and plans that align with the overall business objectives. Identify market
opportunities, trends, and competitor analysis to drive sales growth.

Team Management and Leadership: Provide leadership, guidance, and

support to the channel sales team. Set clear goals and expectations, monitor
performance, and provide regular feedback. Foster a positive and high-
performance culture within the team.

Relationship Management: Build and maintain strong relationships with key

channel partners, customers, and stakeholders. Act as a point of contact for
escalations and issue resolution, ensuring high levels of customer satisfaction.

Training and Development: Identify training needs of the channel sales

team and coordinate training programs to enhance their skills and product
knowledge. Ensure the team is up-to-date with the latest SAAS, Telematics,
and AI industry trends.

Market Expansion: Identify new market segments, geographies, or verticals for

potential business growth. Develop and execute strategies to penetrate and
expand into these markets effectively.

Sales Performance Analysis: Track and analyze sales performance metrics,

such as revenue, conversion rates, and customer acquisition costs. Identify
areas for improvement and implement corrective actions as necessary.

Collaboration with Internal Teams: Collaborate with cross-functional teams

such as marketing, product development, and customer success to align sales
efforts with overall company objectives. Provide input and feedback on product
features and pricing based on market feedback.

WheelsEye
Growth Manager
November 2018 - December 2020 (2 years 2 months)
Gurgaon, India

Page 3 of 10
Revenue Generation: Drive revenue growth through effective channel sales
strategies, including identifying and onboarding new sales partners, developing
sales plans, and executing marketing initiatives to achieve sales targets.

Channel Development: Establish and manage relationships with channel

partners such as distributors, dealers, resellers, and other relevant
stakeholders. Enable them with necessary training, tools, and resources to
effectively sell the Fastags SAAS solution and achieve their sales targets.

Market Expansion: Identify new market segments, customer segments, and

geographic regions for potential growth opportunities. Develop and execute
market expansion plans, including identifying and penetrating new customer
segments and regions, to increase market share.

Customer Acquisition and Retention: Develop and implement strategies to

acquire new customers, including lead generation, customer onboarding
processes, and effective sales funnels. Additionally, focus on customer
retention strategies, such as customer success programs and ongoing
customer engagement, to drive customer satisfaction and loyalty.

Competitive Analysis: Monitor the competitive landscape, identify key

competitors, and conduct regular analysis of their strategies, product offerings,
and pricing. Leverage this knowledge to develop competitive differentiators
and position the Fastags SAAS solution effectively in the market.

Product Development Feedback: Act as a liaison between the channel

partners, customers, and the product development team. Collect feedback
and insights from the market to provide input for product enhancements, new
feature requests, and improvements to meet customer needs.

Performance Tracking and Reporting: Implement key performance indicators

(KPIs) to track the effectiveness of sales initiatives, channel partner
performance, revenue growth, customer acquisition, and other relevant
metrics.

Kwality Group
2 years 11 months

Sr. Area Sales Manager

March 2017 - October 2018 (1 year 8 months)
New Delhi Area, India, Gurgaon

Page 4 of 10
Sales Revenue: Achieving the assigned sales targets and revenue goals for
dairy products in the B2B sales, modern trade, and HORECA segments.

Market Penetration: Increasing the market share of dairy products in the

assigned territory by expanding the customer base, acquiring new clients, and
penetrating deeper into existing accounts.

Customer Relationship Management: Building and maintaining strong

relationships with key customers, distributors, and partners to ensure customer
satisfaction, loyalty, and repeat business.

New Business Development: Identifying and capitalizing on new business

opportunities in the dairy product market, such as exploring untapped regions,
targeting new customer segments, and introducing new product lines.

Channel Management: Effectively managing the distribution channels for dairy

products, including monitoring the performance of distributors, implementing
channel strategies, and ensuring adequate product availability.

Competitive Analysis: Monitoring and analyzing the activities and strategies

of competitors in the dairy product market, identifying their strengths and
weaknesses, and devising counter-strategies to maintain a competitive edge.

Sales Team Management: Leading and motivating the sales team responsible
for dairy products, providing guidance, training, and support to achieve
individual and team targets.

Market Intelligence: Gathering and analyzing market trends, consumer

preferences, and competitor activities to identify market gaps, consumer
needs, and opportunities for product development or improvement.

Brand Promotion: Working closely with the marketing team to develop and
execute promotional activities, campaigns, and initiatives to enhance brand
visibility and awareness of dairy products.

Sales Reporting and Analysis: Generating accurate sales reports, analyzing

sales data, identifying trends, and providing insights to the management for
informed decision-making and future sales strategies.

Area Sales Manager

Page 5 of 10
December 2015 - February 2017 (1 year 3 months)
New Delhi Area, India

Sales Target Achievement: Meeting or exceeding the sales targets set for the
region by driving sales of dairy products across B2B channels (wholesalers,
distributors, retailers) and Modern Trade outlets (supermarkets, hypermarkets,
convenience stores).

Market Expansion: Identifying and exploring opportunities to expand the

market presence of dairy products in the assigned area. This involves
identifying potential customers, distributors, and retail outlets, and establishing
strong business relationships to increase product penetration.

Distributor Management: Managing and developing the network of distributors

to ensure efficient distribution of dairy products. This includes monitoring
distributor performance, conducting regular reviews, providing training and
support, and resolving any issues or concerns.

Key Account Management: Building and maintaining relationships with

key accounts in the Modern Trade and HORECA segments. This involves
understanding their needs, providing customized solutions, negotiating
contracts, and ensuring consistent product availability and service.

Channel Development: Developing and implementing strategies to expand the

presence of dairy products in new and existing channels, such as HORECA
establishments, institutional customers, and specialized retailers. This includes
identifying channel-specific requirements and tailoring marketing and sales
activities accordingly.

Team Management: Leading and managing a team of sales representatives,

ensuring their performance targets are met, providing guidance and support,
conducting regular performance evaluations, and implementing training
programs to enhance their skills and product knowledge.
Sales Forecasting and Reporting: Developing accurate sales forecasts based
on historical data, market trends, and sales pipeline analysis. Providing
regular sales reports to senior management, highlighting key achievements,
challenges, and proposed action plans to improve sales performance.

Creamy Foods Ltd.

1 year 3 months

Area Sales Manager

Page 6 of 10
February 2015 - November 2015 (10 months)
New Delhi Area, India

Sales Target Achievement: Meeting or exceeding the sales targets set for the
region by driving sales of dairy products across B2B channels (wholesalers,
distributors, retailers) and Modern Trade outlets (supermarkets, hypermarkets,
convenience stores).

Market Expansion: Identifying and exploring opportunities to expand the

market presence of dairy products in the assigned area. This involves
identifying potential customers, distributors, and retail outlets, and establishing
strong business relationships to increase product penetration.

Distributor Management: Managing and developing the network of distributors

to ensure efficient distribution of dairy products. This includes monitoring
distributor performance, conducting regular reviews, providing training and
support, and resolving any issues or concerns.

Key Account Management: Building and maintaining relationships with

key accounts in the Modern Trade and HORECA segments. This involves
understanding their needs, providing customized solutions, negotiating
contracts, and ensuring consistent product availability and service.

Channel Development: Developing and implementing strategies to expand the

presence of dairy products in new and existing channels, such as HORECA
establishments, institutional customers, and specialized retailers. This includes
identifying channel-specific requirements and tailoring marketing and sales
activities accordingly.

Team Management: Leading and managing a team of sales representatives,

ensuring their performance targets are met, providing guidance and support,
conducting regular performance evaluations, and implementing training
programs to enhance their skills and product knowledge.

Sales Forecasting and Reporting: Developing accurate sales forecasts based

on historical data, market trends, and sales pipeline analysis. Providing
regular sales reports to senior management, highlighting key achievements,
challenges, and proposed action plans to improve sales performance.

Assistant Manager
September 2014 - January 2015 (5 months)
New Delhi Area, India
Page 7 of 10
Sales Growth: Achieving revenue targets and driving sales growth for dairy
products in the B2B sales, modern trade, and HORECA segments. This
includes acquiring new customers, expanding the customer base, and
increasing market share.

Customer Relationship Management: Building and maintaining strong

relationships with key clients in the B2B sales, modern trade, and HORECA
segments. Providing excellent customer service, addressing customer
concerns, and ensuring customer satisfaction to foster long-term partnerships.

Market Analysis: Conducting market research and analyzing market trends,

competitor activities, and customer preferences in the dairy product industry.
Gathering insights to identify opportunities for product development, pricing
strategies, and market expansion.

Channel Management: Managing distribution channels and ensuring effective

product placement and availability in the B2B sales, modern trade, and
HORECA segments. Collaborating with distributors, retailers, and HORECA
establishments to optimize product visibility and maximize sales.

New Product Launches: Leading the successful introduction of new dairy

products in the market. Developing launch strategies, coordinating with cross-
functional teams, and executing marketing plans to generate excitement and
drive sales for new offerings.

Sales Team Management: Providing leadership and guidance to the sales

team, including setting performance targets, monitoring progress, and
providing coaching and training as needed. Promoting teamwork and
motivating the team to achieve sales objectives.

Key Account Management: Managing key accounts in the B2B sales and
HORECA segments, ensuring their satisfaction and growth. Developing
account plans, conducting business reviews, and identifying opportunities to
upsell or cross-sell additional dairy products.

GSK Consumer Healthcare India

3 years 2 months

Assistant Manager
September 2012 - August 2014 (2 years)
New Delhi Area, India

Page 8 of 10
Successfully attracted Pharmaceutical and Hospitality Clients by offering
comprehensive Marketing solutions.
Developed strategies and prioritized personal sales activities to achieve
business objectives, including cost and sales targets, while effectively
managing personal time and productivity.
Expertly recruited 20 Medical Representatives (M.R.'s) and 3 Area Business
Managers (A.B.M.'s) from existing Pharmaceutical and Hospitality Clients,
while also acquiring new accounts to generate revenue.
Managed product/services, pricing, and margins in alignment with agreed
goals.
Monitored and reported on market and competitor activities, providing relevant
reports and information.
Proficiently monitored, collaborated, and negotiated both internally and
externally, utilizing appropriate methods to foster profitable business
relationships.
Handled OTC/Generic products such as Horlicks, Crocin Advance Tabs &
Syrups.
Monitored existing business and contributed to sales strategy meetings to
optimize business opportunities.

Executive Scientific Officer

July 2011 - August 2012 (1 year 2 months)
Varanasi ,New Delhi, NCR

Sales and Revenue Generation: Achieving sales targets for Horlicks

and Crocin variants by effectively promoting and selling the products to
healthcare professionals, pharmacies, and retailers. This includes building and
maintaining strong relationships with key stakeholders, identifying new sales
opportunities, and implementing strategies to maximize revenue.

Product Knowledge and Education: Developing a comprehensive

understanding of the Horlicks and Crocin product range, including their
features, benefits, and differentiating factors. Educating healthcare
professionals, pharmacists, and retailers about the products through
presentations, training sessions, and product demonstrations.

Market Analysis and Competitor Insights: Monitoring market trends, customer

needs, and competitor activities in the OTC healthcare segment. Conducting
regular market analysis to identify opportunities, understand customer
preferences, and propose strategies to stay ahead of the competition.

Page 9 of 10
Territory Management: Effectively managing the assigned territory by
identifying and prioritizing target customers, developing and implementing
territory action plans, and allocating resources efficiently. Ensuring regular
coverage of healthcare professionals, pharmacies, and retailers to maintain a
strong presence and maximize product visibility.

Customer Relationship Management: Building and nurturing strong

relationships with healthcare professionals, pharmacies, and retailers.
Providing exceptional customer service by promptly addressing queries,
resolving issues, and maintaining regular communication to ensure customer
satisfaction and loyalty.

Promotional Activities and Campaigns: Planning and executing promotional

activities, campaigns, and events to increase product awareness, generate
demand, and drive sales. Collaborating with marketing teams to develop and
implement effective promotional strategies, materials, and initiatives.

Education
Shri Ramswaroop Memorial College Of Engineering And
Management, Lucknow
Master of Business Administration (MBA), Marketing/Marketing Management,
General & Finanace · (2009 - 2011)

Page 10 of 10