ANAND AGARWAL

Mobile:09755595808
Email: anandaristocrat@hotmail.com

Seeking senior assignments in Marketing & Sales, and Strategy Development with an organization
of repute.

SYNOPSIS

 Over 8 years of experience in Sales & Marketing, Business Development, Distribution

Management, Client Relationship Management & Team Management.
 Currently working with KANSAI NEROLAC PAINTS LTD. as Area Sales Manager, Bhopal &
Gwalior.
 Deft at networking with business partners, resulting in deeper market penetration and reach.
 A Go getter attitude with a proven track record of increasing revenues, streamlining workflow and
creating a team work environment to enhance profitability innovatively for reputed business
houses.
 Proficient in independently designing & implementing sales strategies.
 Extensive experience in exploring and developing new markets, business partners, accelerating
growth & achieving desired sales goals.
 Leading & monitoring the performance of team members to ensure efficiency in sales operations
& meeting of targets.

ORGANIZATIONAL EXPERIENCE

PRESENTLY WORKING WITH, KANSAI NEROLAC PAINTS LTD as BRANCH MANGER-

BHOPAL & GWALIOR. Since April’10 to till now.
 To achieve value targets and product wise volumes. Till now Achieved value Growth of 50%
over last year , increased network and penetration
 Managing C& F A .
 Managing sale force of 6+4 persons.
 Project sales through channel
 Developed new Brand Shops, which further helped in strengthening the Brand. Opened 2
Colour Stylers
 The position has overall responsibility for increasing sales, profitability and market share for a
defined state.
 To lead the business development efforts in the branch through the sales team in alignment
with the sales policy of the organization and should be able to make projections in terms of
cost benefit Analysis.
 Enhancing distribution channels, Trade relationships, Depot Management.
 Adequate service to the trade partners and the administration of the branch in all sales aspects.
 To assess the market size & share, sales potential and create effective channels of distribution
to meet short term and long-term goals for both large town and upcountry markets.
 Provide town/ market wise direction to the team and build strong teams through sharing of
ideas and encouraging sales innovation. He has to co-ordinate with factory for product
improvements by following up on the Quality Feedback form. He has to co-ordinate with
marketing for new product launches
 Undertake analysis of market and competition in order to recommend appropriate marketing
initiatives at the zonal level. He is responsible for keeping cost under control.
 Planning and monitoring new product launches in co-ordination with the central marketing
team & the zone.
 Overall responsibility of hiring, retaining, developing and appraising the branch employees in
line with the HR philosophy of the company.
 Branch inventory is in line with company norms and policies, laying down policies and
processes in the branch to avoid over dues.
 Debtors control is as per company policies.
  To direct and lead a team of Sales Officers/ Executives and ensure that they understand their
targets and goals.
 Forecast the branch requirements for next quarter and manager inventory.
 Responsible for budget setting of his branch and within branch of each member of his team.
 Tie-ups with key dealers ensure stability of operations and surety of business in the year.
 To roll out the trade schemes in the branch. He is the final guardian of the liability of the
branch

WORKED IN DELHI , From nov’08 to april’10.

Assignments:
 Achieving value targets and product wise volumes & given consecutive overall 19% & 22%
growth value & volume wise, handled turnover of 16 crores & 19 crores consecutively , given
50% growth in emulsions .
 Managing sale force of 6+6 persons.
 Project sales through channel
 Developed new Brand Shops, which further helped in strengthening the Brand., opened 4
colour styles zone. A Retail Tool.
 Sales Management - Achieving Primary and Secondary sales targets, planning and forecasting
sales and inventory management.
 The position has overall responsibility for increasing sales, profitability and market share for a
defined state(s).
 To lead the business development efforts in the branch through the sales team in alignment
with the sales policy of the organization and should be able to make projections in terms of
cost benefit Analysis.
 Enhancing distribution channels, Trade relationships, Depot Management.
 Adequate service to the trade partners and the administration of the branch in all sales aspects.
 To assess the market size & share, sales potential and create effective channels of distribution
to meet short term and long-term goals for both large town and upcountry markets.
 Provide town/ market wise direction to the team and build strong teams through sharing of
ideas and encouraging sales innovation. He has to co-ordinate with factory for product
improvements by following up on the Quality Feedback form. He has to co-ordinate with
marketing for new product launches, Three successful product launch , during 2 years tenure.
 Undertake analysis of market and competition in order to recommend appropriate marketing
initiatives at the zonal level. He is responsible for keeping cost under control.
 Planning and monitoring new product launches in co-ordination with the central marketing
team & the zone.
 Overall responsibility of hiring, retaining, developing and appraising the branch employees in
line with the HR philosophy of the company.

VIP INDUSTRIES LTD . – Regional Manager- CORPORATE SLAES ( North India) ( March’08 –
Nov’08)
Assignment:
Worked with VIP Industries Ltd. as Regional Manager; managing marketing operations with
demonstrated initiative. To formulate distribution and marketing strategy to achieve 45% market
share FOR HARD LUGGAGE and 60% in SOFT LUGGAGE in assigned geography.
 RETAIL EXPANSION/DEVELOPMENT
 To plan manpower and logistic for the ASO.
 To achieve Rs. 31 crs turnover.
 Institutional sales through channels
 Material forecasting
 Developed new Brand Shops, which further helped in strengthening the Brand.
 The position has overall responsibility for increasing sales, profitability and market share for a
defined state(s).
 To lead the business development efforts in the zone through the sales team in alignment with the
sales policy of the organization and should be able to make projections in terms of cost benefit
Analysis.

VIP INDUSTRIES LTD. – Branch Manager – Nagpur (From Dec’05 to March’08)

 Assignment: Realignment of the Network, New Network planning for Business in Vidarbha region.
Achieved: 35% value growth over last year.
Other Responsibilities:
 Achieving value targets and product wise volumes.
 Managing network of 4 distributors.
 Managing sale force of 4+5 persons.
 Institutional sales through channel
 Developed new Brand Shops, which further helped in strengthening the Brand.
 Sales Management - Achieving Primary and Secondary sales targets, planning and forecasting
sales and inventory management.
 The position has overall responsibility for increasing sales, profitability and market share for a
defined state(s).
 To lead the business development efforts in the branch through the sales team in alignment with
the sales policy of the organization and should be able to make projections in terms of cost benefit
Analysis.
 Enhancing distribution channels, Trade relationships, Depot Management.
 Adequate service to the trade partners and the administration of the branch in all sales aspects.
 To assess the market size & share, sales potential and create effective channels of distribution to
meet short term and long-term goals for both large town and upcountry markets.
 Provide town/ market wise direction to the team and build strong teams through sharing of ideas
and encouraging sales innovation. He has to co-ordinate with factory for product improvements by
following up on the Quality Feedback form. He has to co-ordinate with marketing for new product
launches
 Undertake analysis of market and competition in order to recommend appropriate marketing
initiatives at the zonal level. He is responsible for keeping cost under control.
 Planning and monitoring new product launches in co-ordination with the central marketing team &
the zone.
 Branch inventory is in line with company norms and policies, laying down policies and processes
in the branch to avoid over dues.
 Debtors control is as per company policies.
 To direct and lead a team of Sales Officers/ Executives and ensure that they understand their
targets and goals.
 Forecast the branch requirements for next quarter and manager inventory.
 Responsible for budget setting of his branch and within branch of each member of his team.

ARISTOCRAT LUGGAGE LTD.– Sr. Sales Executive-Bhopal–Jabalpur–Indore Division

MADHYA PRADESH. ( Feb’04 to Dec’05)
 Played a key role in the improving the business contribution of the region to Branch.
 Increased the network – Retailers by 20%- increased the penetration level of the Brand.
 Maintaining ROI.
 Organising Marketing Activity in the Rural area.
 Channel and Key Account Management.
 Institutional sales through channel
 Define and formulate channel strategy for the region.
 Identifying the customer and proposing the total solution.
 Institutional Business.

PREVIOUS EXPERIENCE

Feb’02 – Jan’04 with Kajaria Ceramics ltd. as Senior Marketing Executive – based at Indore and
looking entire M.P. & Chhattisgarh.
Key Responsibilities & Achievements
 Accountable for overall institutional sales & marketing and dealer management functions across the
assigned territory .
 Actively involved in sales promotion activities along with supervision of after sales service network.
 Achieved 200% growth in sales turnover through a wide network across Bhopal , Indore, Gwalior,
Raipur, Bilaspur, Durg & Bhillai.
 ACADEMIA
 Master’s Degree in Business Administration (MBA) – Marketing from University of Jhansi in 2001.
 Bachelor’s Degree in Commerce (B.Com) from University of Jhansi in 1999.

IT SKILLS –SAP, Windows Vista & MS Office

PERSONAL DETAILS
 Date of Birth : 15TH July 1977
 Present Address : D-347, New Minal Residency, J.K.Road, Bhopal
Permanent Address : 426, ANAND MANGAL BHAWAN, SADAR BAZAR, JHANSI- 284001
(U.P).

ANAND AGRAWAL