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Spandan Roy Chowdhury

Mobile: 09836263125
E-mail: spandanr13@gmail.com
Date of Birth: 13/11/1988
ADDRESS

Permanent Address: 21 Bapuji Nagar, Regent Estate, Kolkata 700092

CAREER HIGHLIGHTS

Full time marketing and sales professional having four and half years of experience in
marketing, sales & key account management and currently working as freelance marketing
consultant in Bengali movie industry.

INDUSTRY EXPOSURE

Movie Marketing Consultant

November’17 Onwards

 Working for complete marketing activities for full-length Bengali feature films.
 Managed brand alliances - Approaching CXO levels & recommending marketing solutions to
help them utilize movies as an effective medium to meet their marketing objective.
 Creating a customized 360-degree marketing plan for promotion of the film, the associated
brand, and help in executing the joint campaign to perfection.
 Consultation over choices of creatives and communications (conceptualize and execute via
agencies) both offline and digital.
 Planning and executing (end to end) pre-& post production marketing events beneficial for both
the movie and associated brands.

United Spirits Ltd.

November’16 – November’17

Assistant Manager - Customer Marketing:

Responsible for the entire gamut of customer marketing activities in cluster of West Bengal.
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Reporting to: Senior Customer Marketing Manager

Area: West Bengal

Key Responsibilities:

• Help in planning and defining roster of activities (planogramming, visibility tools)

varying across channels.
• Ownership of cluster marketing (ATL, BTL & TTL, events & activations) budget and
driving effective marketing campaigns across all channels.
• Developing marketing communications through agencies for brand events and co-
marketing endeavors.
• Budget planning, sales forecast, trend analysis and tactical interventions for a
sustained growth.
• Ownership of consolidated data tracking across all depots and suggesting quarterly
change in sales & operation plan accordingly.
• Work jointly with sales force automation team to track, mine, consolidate and
present of team’s performance across the state.
• Tracking portfolio performance, competition analysis, and creating route to market
accordingly.
• Plan, execute and review events and activations (offline & online) for 365-degree
customer engagement.

J. K. Ansell Ltd.

March’15 – October’16:

Key Account Executive:

Responsible for relaunching the consumer business of Kama Sutra (deodorant) & Ansell (gloves)
brand all over MTO EAST.

Reporting to: National Manager - Modern Trade

Area: Market-East

Key Responsibilities:

• Managing modern trade business of Kama Sutra brand across East.

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• Build a team of supervisors, merchandisers and brand promoters solely dedicated

towards Modern Trade in East.
• Ownership and implementation of marketing budget towards promotions and
activations in modern trade.
• Creating an effective distribution system targeted towards 100% fill rate all over
east.
• Listing new standalone MT chains with an objective of increasing the volume share
of business.
• Relationship Building: Skilled at building and managing alliances and business
relationships to ensure customer satisfaction by resolving the queries / requests to
build long-term association with the organization. 
• The single point of contact between MTO team of Eastern India and Retail chains like
Spencers, Big Bazaar, etc. as well as agency partners.

McNroe Consumer Products Pvt. Ltd.

June’13 - March’15:

Assistant Business Development Manager:

Responsible for managing Marketing Activities, Sales & Distribution for the modern trade
business; handling national key accounts and local MTO businesses.

Reporting to: Key Account Manager East

Area: Kolkata, South Bengal, Bihar, Jharkhand

Key Responsibilities:

• Analyzing market trends & developing marketing plans for increasing sales.
• Planning & execution of market key promotions (consumer/ trade) to perfection.
• Optimizing trade spends, deployment of visibility budgets and controlling costs of
distribution; also, executing local marketing activities as per national marketing
plans.
• Conceptualization and execution of all BTL activities for the region aligned to 
drive footfall.
• Developing merchandise & POS for the retail chains on behalf of the company.
• Preparation of marketing plans for the projects, evaluating and undertaking new
marketing activities to improve sales output.
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• Understanding the customer/consumer needs and identify the business

opportunities.
• Ensuring timely dispatch and streamlining distribution of POPs for any campaign for
Modern Trade, and to ensure timely delivery of BTL materials / execution of work
within stipulated date.

Haldia Petrochemicals Ltd:

May’12 – Jul’12: Summer Internship:

A Market Research Intern for BD Division at Haldia Petrochemicals Ltd.

My responsibilities included:

 Collection and analysis of primary and secondary data to analyze demand and supply of
polymer.
 Analyzing the demand-supply gap.
 Competitor analysis.
 Approaching new clients (tea houses, packaging companies) and increasing awareness.

EDUCATION

• MBA (Marketing) from IISWBM, Kolkata in 2013

• B. Tech (ECE) from Seacom Engineering College, Kolkata in 2011
• HSC from South Point High School in 2007
• SSC from South Point High School in 2005

Spandan Roy Chowdhury