AASHISH VIJAY

Dilshad Garden, Delhi-110091

aashishvijay1290@gmail.com, 9654662777

Executive Profile
Brand Management, Product Management, Media and Research
Marketing professional with an experience of over 5 years in FMCG and Retail sectors. Result oriented with proven
success in launching new products, executing media campaigns, market research, activations, planning and organizing,
identifying growth opportunities and building relations both internally and externally.

KEY SKILLS

 Business Planning  Media Planning and Buying

 ATL and BTL Activations  Sales Collateral and Support
 Marketing Strategies & Campaigns  Creative Team Leadership
 New Product Development  Trade and Consumer Promotions
 Product Positioning & Branding

PROFESSIONAL EXPERIENCE

Dec 2018 – Present: Mother Dairy Fruits and Vegetables Pvt Ltd - Assistant Manager Marketing
Managing ‘Ghee’ category across Pan India. Responsibilities include new product launch, brand strategy, communication,
marketing activities both ATL and BTL along with digital marketing.
Key Achievements
 Launch of new variant ‘Khaanti Ghee’- Successfully launched Mother Dairy Khaanti Ghee in West Bengal.
Among the presence of local brands placed the product in 7000 outlets plus that resulted in adding 1 crore to the
top line in just 2 months
 Digital campaign #SwadSehatKa – Campaign to establish Ghee as an essential for winters and drive consumption.
With reach of 2M plus and engagement of 1 lac plus, the campaign helped in creating conversation on the page.

Feb 2018 – Nov 2018: Parag Milk Foods Ltd- Regional Marketing Manager North and East
Responsibilities included taking control of all the marketing and trade activities related to Parag Milk Foods Ltd in North
and East India while continued to handle Cheese Milk and Cream from Delhi Office. Also supervising overall growth and
expansion of region Sales and Marketing.
Key Achievements
➢ Successfully launched Gowardhan Pure Cow Milk in Delhi NCR and was able to grab 10% market share of
Cow’s milk market in 1 month
➢ Launched ‘Go Chocolate Cheese Slice’ Pan India with 360 degree marketing campaign
➢ Initiated an eight city Digital cum On Ground Property “ Go Gourmet Fest with Chef Ranveer Brar”
➢ Launched an awareness campaign on UHT in North East India which helped business to grow by 40%

Nov 2014 – Jan 2018: Parag Milk Foods Ltd – Assistant Marketing Manager (Go Cheese)
Responsibilities included branding, market communications, marketing strategy, new product development, ATL BTL
activations, sales planning and tracking, Market research.
Worked in coordination with media, creative and digital agencies to deliver the business plan.
Key Achievements
➢ Marketing driven activities helped in increasing Consumer Market share from 7% to 13% in 2 years and
overall market share to 35% with overall increase in value 480 Cr in FY 2017-18
➢ Established 7 new SKUs in consumer business and 5 new SKUs in Institutional business adding to 35Cr to
the portfolio
➢ Successfully planned and executed various consumer offers , media campaigns, trade campaigns , activations
➢ Created two properties -Go Culinary creations and Gowardhan Bandhan targeted towards trade
➢ Negotiated contract with celebrities like Vir Das, Chef Ranveer Brar
➢ Successfully established distribution and making the product available in more than 100 cities.
April-2014- Oct 2014: The Schengen Tours, Marketing Manager
Worked as Marketing Manager for a travel company handling B2B as well B2C portfolios. Ensuring regular trade
activities and generating marketing material available on time.
Key Achievements
➢ Successfully planned and executed Panj Takht Yatra on Deccan Odyssey (Luxury Train)
➢ Increased productive leads by 30%

Sep 2013- Mar 2014: Unique Infoways Pvt. Ltd. (E-future & House of Technology), Marketing Executive
Worked on a promotion calendar that helps achieve monthly targets and strategies on promotion ideas.Brand Coordination
for VM, Brands Schemes Execution. Developed PR & advertising strategies for all promotions and ensured that every
promotion got maximum output.

Educational Qualifications

Course
(Stream)/Examinatio Institution/University Year of Passing Percentage
n
PGDMM(2016-18) NMIMS 2018 61.3%
K.N.G.D MODI ENGG.
B.E(Electrical and
COLLEGE (G.B.T.U 2012 65.82%
Electronics)
FORMERLY U.P.T.U)