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  • P&G SWOT Analysis and Business Overview

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    RamkumarArumugapandi
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    Procter & Gamble is one of the largest consumer goods companies in the world operating in over 80 countries. It has over 300 brands globally including 24 that generate over $1 billion in annual sales each. Some of its biggest brands in India include Ariel, Tide, Whisper, Olay, Head & Shoulders and Gillette. P&G operates in India through three entities and continues to grow its presence across beauty, grooming, household care and health segments through superior products and innovations.

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    Procter & Gamble is one of the largest consumer goods companies in the world operating in over 80 countries. It has over 300 brands globally including 24 that generate over $1 billion in annual sales each. Some of its biggest brands in India include Ariel, Tide, Whisper, Olay, Head & Shoulders and Gillette. P&G operates in India through three entities and continues to grow its presence across beauty, grooming, household care and health segments through superior products and innovations.

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    © All Rights Reserved
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    36 views8 pages

    P&G SWOT Analysis and Business Overview

    Uploaded by

    RamkumarArumugapandi
    Procter & Gamble is one of the largest consumer goods companies in the world operating in over 80 countries. It has over 300 brands globally including 24 that generate over $1 billion in annual sales each. Some of its biggest brands in India include Ariel, Tide, Whisper, Olay, Head & Shoulders and Gillette. P&G operates in India through three entities and continues to grow its presence across beauty, grooming, household care and health segments through superior products and innovations.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    About Information

    Procter & Gamble Products SWOT


    R
    S
    C

    Recent References
    News

    Business Interaction Committee NITIE MUMBAI


    ABOUT

    • Procter & Gamble (P&G) is one of the largest and amongst the fastest growing consumer goods companies in India.

    • Its primary business is focused on providing branded consumer packaged, with P&G India now serving over 650 million
    consumers across India.

    • Its presence pans across the Beauty & Grooming segment, the Household Care segment as well as the Health & Well
    Being segment, with trusted brands that are household names across India.

    • Superior product propositions and technological innovations have enabled P&G to achieve market leadership in a
    majority of categories it is present in.

    • P&G operates under three entities in India - two listed entities “Procter & Gamble Hygiene and Health Care Limited”
    and ‘Gillette India Limited’, as well as one 100% subsidiary of the parent company in the U.S. called ‘Procter & Gamble
    Home Products’.

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    ABOUT
    FOUNDER • William Procter and James Gamble

    HEADQUARTERS • Cincinnati, Ohio, U.S

    • David S. Taylor (Chairman, President and CEO)


    LEADERSHIP • Madhusan Gopalan (India MD)

    INDUSTRY/PRODUCT • FMCG

    REVENUE(2019) • USD 67.68 Billion

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    SWOT Analysis
    STRENGTH
    1. Over 300 brands globally
    WEAKNESS
    2. 24 brands have annual sales over a billion 1. Fake products sold under P&G brand name
    dollars 2. Brands have a stiff competition from big Domestic
    3. Brands have a high recall and visibility due to and International players
    excellent marketing and advertising
    4. P&G has operations in over 80 countries

    SWOT
    THREATS
    OPPORTUNITIES
    1. Intense and increasing competition amongst other
    1. Tap rural markets and increase penetration in urban FMCG players
    areas
    2. FDI in retail thereby allowing more international
    2. Mergers and Acquisitions to strengthen their brand players
    3. Increasing purchasing power of people thereby 3. Competition from unbranded and local players
    increasing Demand

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    BRANDS

    Segment DTH Subscribed TV viewers, Broadband subscribers


    Target Group Top and middle section of the pyramid
    Positioning One-stop shop for all the television entertainment needs of customers

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    RECENT NEWS

    • Gillette Venus Is Changing the Game, Launching First of Its Kind ‘Skinclusive Summer Line’ on Animal Crossing
    https://news.pg.com/press-release/%C2%A0gillette-venus-changing-game-launching-first-its-kind-skinclusive-summer-
    line-animal-

    • Procter & Gamble and the IOC Announce an Extension to Their Worldwide Olympic Partnership Through to 2028
    https://news.pg.com/press-release/pg-corporate-announcements/procter-gamble-and-ioc-announce-extension-their-
    worldwide-o

    • Procter & Gamble and Cargill collaborate to bring nature-powered innovation, fueling the future for more
    sustainable products
    https://news.pg.com/press-release/pg-corporate-announcements/procter-gamble-and-cargill-collaborate-bring-nature-
    powered

    • P&G Canada Steps Up to Join COVID-19 Relief Efforts


    https://news.pg.com/press-release/pg-corporate-announcements/pg-canada-steps-join-covid-19-relief-efforts

    HOME
    NITIE MUMBAI
    REFERENCES
    • http://www.mbaskool.com/brandguide/fmcg/1517-procter-and-gamble.html

    • https://www.pg.com/translations/pvp_pdf/english_PVP.pdf

    • https://prezi.com/iweyrgobn42g/pg-mission-vision/

    • http://www.pginvestor.com/CustomPage/Index?keyGenPage=1073748359

    • https://in.pg.com/

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    NITIE MUMBAI
    Thank You !

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    NITIE MUMBAI

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