Grooming and Beauty

Presented by:-
Shubham Malpani
Anuradha Salunkhe
Anita Amin
Vikaram Suthar
Sadique Mohammed Ansari
About Gillette
• The company established by King Camp Gillette on 28 September
1901 in Boston.
• Initially it was American Safety Razor Company
• The invention of Razor was patented in 1904.
• 1905 Develops new markets by opening London Offices.
• 1914 Gillette brokers deal with US Army (3.5 Million razors, 36 Million
blades)
• In 1952, its name changed to The Gillette Company.
About Gillette
• In India, co. established on 9th February 1984, in Rajasthan as Indian
Shaving Products Limited and was jointly promoted by House of
Poddar Enterprises and Gillette co.
• Now it is called as Gillette India Ltd.
• Merged with Duracell (India) Pvt. Ltd. and Wilkinson Sword India Ltd.
• Sold off to P&G in 2005 for $57 billion
• Launched various innovative products to capture the Indian Audience
• Market leader in premium shaving care segment
• Good reputation for delivering high quality, value added products
Overview of Industry/Sector
• The personal care industry is the one which produces consumer products
that are used for beautification and personal hygiene.
• The Indian Beauty and Personal Care (BPC) market is expected to grow at a
CAGR of 9%, from ~USD 14-15 billion in 2017 to ~USD 22-23 billion in 2022.
• The growth has been aided by rising disposable income which has grown
over 35-45% from 2012-2017.
• With the rising disposable income, demand for enhanced products and
increasing desire to look good of the Indian consumer, presents a golden
opportunity for the beauty and personal care market to grow exponentially
in India.
• The market's largest segment is the segment Personal Care with a
market volume of US$11,241m in 2020.
• Company witnessed QoQ revenue growth of 47.39%, which is highest
in the last 3 years.
• In the men’s grooming business, Gillette continued to be the market
leader and reached its highest ever market share.
Gillette PESTLE Analysis

Political Factors

Economic
Factors

Environmental
Social Factors
Factors

Technological
Legal Factors
Factors
Consumer Buying Behaviour
SWOT ANALYSIS
STRENGTHS
• Creativity and R&D investment
• Product availability worldwide
• People Reliance on Quality of Product
• Strong marketing and advertising
• Strong brand loyalty
• Market Leader
 WEAKNESS
• Highly dependent on core business
• Expensive brand maintenance
• Heavy Dependence on Street Retail Outlets
• Gillette has multiple blade and razor systems but their cartridges are
not interchangeable with their other models
 OPPORTUNITIES
• Use of e-commerce
• Increased Grooming, changes in societal attitudes and consumer
brand preference
• New product launches
• Increasing buying Power
• Demand for high quality products
• Still an infant industry in India with huge scope for growth in
futureTIES
 THREATS
• New Competitors
• Growth in number of substitutes
• Electric shaving technology Economic downturn
• Cloning of successful brands